* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, July 29, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Rochester Institute of Technology Athlete

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Rochester Institute of Technology Athlete

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Meta loses battle in EU, will ask for consent to show personalized ads

August 1, 2023
in Technology
Meta loses battle in EU, will ask for consent to show personalized ads
Share on FacebookShare on Twitter

Privacy win —

Changes will impact Facebook, Instagram users in Europe as early as this fall.

Ashley Belanger
– Aug 1, 2023 8:20 pm UTC

Meta loses battle in EU, will ask for consent to show personalized ads

After five years of fighting legal battles to prevent this undesirable outcome, Meta has finally agreed to ask Instagram and Facebook users in the European Union for consent before targeting them with highly personalized ads, a Wall Street Journal report has revealed.

This means that instead of requiring Meta app users in the EU to agree to invasive data collection used for personalized ads at sign-up, or else fill out a long form to request to opt out, EU users will soon be able to opt in or out by clicking simply yes or no.

The Journal spoke to sources familiar with Meta’s dealings who confirmed that Meta sent a proposal to EU privacy regulators agreeing to shift to this consent legal basis for data collection as early as the end of October.

In a blog today, Meta explained that there will be “no immediate impact” on services, but in the future, the changes will impact app users located in the EU, the European Economic Area, and Switzerland.

Previously, Meta had argued that the EU’s General Data Protection Regulation (GDPR) did not require a consent basis for data collection. Now, Meta said that “a number of evolving and emerging regulatory requirements in the region”—perhaps most “notably how our lead data protection regulator in the EU, the Irish Data Protection Commission, is now interpreting GDPR in light of recent legal rulings”—partly motivated the social media company to agree to at last take this step.

One of those recent rulings came down last month in Norway, which told Meta to either ask for consent or stop showing behavioral ads in Europe. That decision led to a temporary ban on Meta’s behavioral ads in Norway, a move that was applauded by NOYB, an EU consumer rights group that advocates for data privacy and brought several complaints against Meta for allegedly violating the GDPR. After the Norway ruling, NOYB predicted that the temporary ban would be an “important first step” toward requiring Meta to ask for consent to collect data across the EU, and seemingly, that prediction panned out.

Ars could not immediately reach NOYB for comment.

Recently, Meta told EU regulators that making this change represented a “significant hurdle” for Meta and noted that it will “require at least three months to implement,” the WSJ reported. That’s why it seems like making the update by the end of October might be an ambitious deadline. In its proposal, Meta has also offered to wait to implement the change until early next year.

Analysts have suggested that the key reason Meta resisted using a consent legal basis for data collection in the past is because it makes it too easy for app users to opt out. When Apple started asking iPhone users for consent for apps to collect data in 2021, many users opted out, and Meta’s ad revenue took a huge hit as it lost access to a large chunk of third-party data.

Meta only started recovering from those losses this year, and the WSJ noted that Meta’s ad revenue rebound was largely due to Meta tweaking its ad-targeting, likely growing more reliant on its own data collection than third parties’. Therefore, it’s currently unclear how EU users opting out of sharing data directly with Meta will disrupt that forward momentum. It’s possible Meta’s ad revenue could take an even bigger hit because of those tweaks if the algorithm is now overly reliant on the company’s own data collection, which could soon experience a sudden decrease in volume.

In a blog, Meta made some assurances to advertisers that this change won’t hurt its business in the EU.

“Once this change is in place, advertisers will still be able to run personalized advertising campaigns to reach potential customers and grow their businesses,” Meta’s blog said. “We have factored this change into our business outlook and related public disclosures made to date.”

Meta also promised to share more information in the coming months, “because it will take time for us to continue to constructively engage with regulators to ensure that any proposed solution addresses regulatory obligations in the EU.”

Privacy experts are likely to claim Meta’s decision today as a win. Last December, a nonprofit defending data privacy online, the Electronic Frontier Foundation, said that tech companies like Meta using voluntary opt-in consent “should be the baseline requirement for any data collection, retention, or use.”

“And we should take a step further: online behavioral advertising should be banned,” EFF suggested.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Ars Technica – https://arstechnica.com/?p=1958197

Tags: Battlelosestechnology
Previous Post

The Google Assistant is getting a big reboot around generative AI

Next Post

The Atlantic is frying, but so far hurricanes are dying. What’s going on?

More than just a hockey player – Rochester Institute of Technology Athletics

Beyond the Ice: The Inspiring Journey of a Rochester Institute of Technology Athlete

July 29, 2025
Sports Illustrated’s College Football Preseason Top 25: No. 20 Missouri – Sports Illustrated

Missouri Climbs to No. 20 in Thrilling College Football Preseason Top 25

July 29, 2025
Time to stop Dhaka from rolling to ecological disaster – New Age BD

Urgent Action Needed to Prevent Dhaka’s Ecological Disaster

July 29, 2025
Guest column | I’m a cardiologist. Here are 10 science-based ways to prevent heart disease. – The Washington Post

I’m a Cardiologist: 10 Science-Backed Tips to Prevent Heart Disease

July 29, 2025
Author talk with science, environmental journalist, ‘Strata: Stories from Deep Time’ – PenBay Pilot

Author Talk with Science and Environmental Journalist Behind ‘Strata: Stories from Deep Time

July 29, 2025
Alzheimer’s progression could be slowed by these changes to lifestyle – The Independent

Simple Lifestyle Changes That Could Slow Alzheimer’s Progression

July 29, 2025
Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

Divya Deshmukh becomes third Women’s World Cup Champion, defeats Humpy Koneru in tiebreak – FIDE

July 29, 2025
It’s a gig economy for CEOs these days, too – Axios

It’s a gig economy for CEOs these days, too – Axios

July 29, 2025
Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

July 29, 2025
US judge blocks Trump’s effort to defund reproductive health organisation – Al Jazeera

US judge blocks Trump’s effort to defund reproductive health organisation – Al Jazeera

July 29, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (744)
  • Economy (768)
  • Entertainment (21,648)
  • General (16,168)
  • Health (9,805)
  • Lifestyle (776)
  • News (22,149)
  • People (770)
  • Politics (777)
  • Science (15,981)
  • Sports (21,266)
  • Technology (15,749)
  • World (751)

Recent News

More than just a hockey player – Rochester Institute of Technology Athletics

Beyond the Ice: The Inspiring Journey of a Rochester Institute of Technology Athlete

July 29, 2025
Sports Illustrated’s College Football Preseason Top 25: No. 20 Missouri – Sports Illustrated

Missouri Climbs to No. 20 in Thrilling College Football Preseason Top 25

July 29, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version