According to the Weibo blogger @Microsoft 信仰中心 and the Xiaohongshu blogger @微软郑州大卫城在逃人员, Microsoft will close all authorized offline stores nationwide starting today (July 1).
It is reported that the reason for Microsoft’s related actions is that the company is undergoing a ‘strategic adjustment’ of its Surface devices globally, and furthermore, ‘the recognition of Surface by consumers in mainland China has been decreasing.’
According to sources, Microsoft China’s online retail business will only retain the official Microsoft China store website and the self-operated flagship store on JD.com. All of Microsoft China’s offline authorized stores will be closed, while national official after-sales repair points will still be retained. This is reportedly also the reason why “many consumers who went to offline stores to inquire about Pro 11 / Laptop 7 found that there were no demo units available”.
SEE ALSO: Microsoft Azure China Business May Face A Major Adjustment
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