Dutch ebike maker VanMoof has begun selling ebikes on its own website once more, following an almost year-long hiatus after it went bankrupt in July last year.
The models on offer are refreshed versions of the S5 and A5, which were first released in 2022. Although the upgraded ebikes look exactly the same, they’ve been re-engineered in almost every aspect, says the company’s co-CEO Eliott Wertheimer.
While this is just the beginning of VanMoof’s lengthy relaunch, the ability to sell bikes directly once more “represents an enormous milestone for us as a company,” Wertheimer told TNW.
Before declaring bankruptcy, VanMoof had been making major losses on its ebikes for years. The high-tech, proprietary parts that made the bikes so appealing — but meant they could only be serviced by VanMoof itself — proved to be the company’s Achilles heel.
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