* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, October 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed

June 14, 2024
in Technology
Share on FacebookShare on Twitter

By Michael Bürgi  •  June 14, 2024  •

Ivy Liu

Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit Cannes Lions next week with a raft of partnerships and announcements that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs like media and sales metrics for its clients. 

The holding company is basing many of its moves on the findings of recent research that shows how the connected commerce experience, when organically blended with entertainment and social media, is eroding the traditional sales funnel model, as evidenced by changing consumer patterns that show an accelerated path to purchase — and laying waste to conventional wisdom around the purchase funnel. 

The research is a followup to earlier work laid out during the Consumer Electronics Show which identified influencers and creators as having an outsized effect on consumer purchase habits. 

The end game for Omnicom is determining how this all impacts the ways investments are made for its swath of clients, since established norms and ways of thinking are being shown to be outdated. 

The research was conducted among 1,000 consumers through OMG Signal in April, said Joanna O’Connell, Omnicom Media Group’s chief intelligence officer. And it uncovered significant change in consumer behavior, showing that four out of five shoppers aren’t following a classic linear path on their shopping journey — skipping phases from discovery to purchase, bouncing around in and out of the funnel.

Specifically, the research showed that 56% occasionally skip, while 24% frequently skip, going directly to purchase.

“The process of commerce has changed so much,” said O’Connell. “If you look at big online retailers like Amazon, they’ve become these meccas for consumers to be able to just to research and buy within the span of two minutes. We found in this research that people are spending significant amounts of time with these big retailers.”

Influencers are also having a major effect on consumers, especially younger ones. The research uncovered that 42% of purchases inspired by an influencer were spontaneous. Nearly half of all Gen Z and Millennial respondents reported going through the entire purchase journey based on a single influencer post.

“From a commerce standpoint, a big part of the story is you have influencers that will actually influence net new demand, creating net new demand, where a consumer may not have necessarily thought they were going to buy something, but makes a spontaneous purchase … It’s a collapse of the purchase lifecycle.” 

Further, when the study asked Gen Zers and Millennials who’ve used newer forms of shopping experiences, like a Tik Tok Shop or an Amazon Live, the percentage of people who were likely to use it again in the future was “really high,” added O’Connell. 

So what’s Omnicom doing with all this information? The holding company issued a connected commerce white paper recently, whose bottom line recommendation to clients was: “You need to collapse shopper and brand,” said O’Connell. “Collapsing shopper and brand to create more connected data, more connected consumer experience, how it works in planning and activation and measurement, is a necessary leap forward. And Omnicom is here to help.” 

https://digiday.com/?p=547823

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/omnicoms-cannes-strategy-starts-with-purchase-path-research-showing-just-how-much-has-changed/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: CannesOmnicom’stechnology
Previous Post

From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S. 

Next Post

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

FIFA World Cup 2026 tickets go on sale today. Here’s how you can get them – LiveNOW from FOX

Score Your Spot: How to Get FIFA World Cup 2026 Tickets Now!

October 2, 2025
Factories struggle in September as soft demand in China and US take toll – Reuters

Factories struggle in September as soft demand in China and US take toll – Reuters

October 2, 2025
Major airline to offer new in-flight entertainment options for passengers – PennLive.com

Major airline to offer new in-flight entertainment options for passengers – PennLive.com

October 2, 2025
FACT: Democrats Shut Down Government Over Free Healthcare for Illegals – The White House (.gov)

Democrats Push Government Shutdown Over Free Healthcare for Undocumented Immigrants

October 2, 2025
Vance discusses possibility of federal firings during government shutdown – NBC News

Vance discusses possibility of federal firings during government shutdown – NBC News

October 2, 2025

The billion-year reign of fungi that predated plants and made Earth livable – ScienceDaily

October 1, 2025
We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

October 1, 2025
Building Better Leaders Through the Science of Happiness – Pace University

Unlocking Leadership Potential: How the Science of Happiness Transforms Leaders

October 1, 2025
Viral ‘Goth house’ for sale just in time for Halloween – The Weekly Journal

Step Inside the Spooky ‘Goth House’ Perfect for Halloween!

October 1, 2025
Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

October 1, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (846)
  • Economy (867)
  • Entertainment (21,741)
  • General (17,358)
  • Health (9,910)
  • Lifestyle (880)
  • News (22,149)
  • People (869)
  • Politics (878)
  • Science (16,077)
  • Sports (21,367)
  • Technology (15,850)
  • World (850)

Recent News

FIFA World Cup 2026 tickets go on sale today. Here’s how you can get them – LiveNOW from FOX

Score Your Spot: How to Get FIFA World Cup 2026 Tickets Now!

October 2, 2025
Factories struggle in September as soft demand in China and US take toll – Reuters

Factories struggle in September as soft demand in China and US take toll – Reuters

October 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version