AI startup OpenAI has unveiled a text-to-video model, called Sora, that could raise the bar for what’s possible in generative AI.
Like Google’s text-to-video tool Lumiere, Sora’s availability is limited. Unlike Lumiere, Sora can generate videos up to 1 minute long.
Piggybacking on the Sora news, AI voice generator ElevenLabs a few days later revealed that it is working on text-generated sound effects for videos.
Text-to-video has become the latest arms race in generative AI as OpenAI, Google, Microsoft and more look beyond text and image generation and seek to cement their position in a sector projected to reach $1.3 trillion in revenue by 2032 — and to win over consumers who’ve been intrigued by generative AI since ChatGPT arrived a little more than a year ago.
According to a post on Thursday from OpenAI, maker of both ChatGPT and Dall-E, Sora will be available to “red teamers,” or experts in areas like misinformation, hateful content and bias, who will be “adversarially testing the model,” as well as visual artists, designers and filmmakers to gain additional feedback from creative professionals. That adversarial testing will be especially important to address the potential for convincing deepfakes, a major area of concern for the use of AI to create images and video.
In addition to garnering feedback from outside the organization, the AI startup said it wants to share its progress now to “give the public a sense of what AI capabilities are on the horizon.”
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