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PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

April 16, 2024
in Technology
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
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This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way. Rembrand strategically placed Starry and bubly with creators whose content aligned with each brand’s personality, as selected by PepsiCo, with cans appearing on natural surfaces in most videos. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. In the first three months, the campaign surpassed expectations with more than 12.5 million global views, across 14 content creators on YouTube and TikTok.

Innovid is being recognized in the new Best Measurement Tool category. Its solution, InnovidXP, is built for global and cross-platform TV ad measurement. Innovid serves over 1.2 billion ads and collects 6 billion data points daily to fuel powerful insights. With InnovidXP’s instant optimization tool, the platform lets advertisers close the measurement-action gap and continuously activate against those insights. Certified by 1,050 publishers and used by thousands of advertisers worldwide, InnovidXP provides a broad view of the CTV landscape and helps advertisers across both the buy- and sell-side solve challenges facing the industry.

Best Production Strategy went to Paramount+ for its success with experiential marketing and storytelling. In 2023, the global subscription video streaming service, which offers a “mountain of entertainment” per a tagline, brought the ultimate mountain lodge experience to fans across the U.S. The Lodge traveled from two of the country’s highest-traffic ski destinations to SXSW, VidCon and San Diego Comic-Con. The experience featured immersive installations recreating the settings of popular shows, including “1923” and “Star Trek: Picard,” as well as interactive sports and music-themed areas and a recreation of the iconic Paramount Theater. The Lodge generated more than 49 million impressions, over 100 news articles and welcomed more than 13,000 visitors during its tour. Paramount+ also saw an increase in new customers during and after the activation window, demonstrating its effectiveness in elevating brand perception.

The 2024 Digiday Video and TV Awards winners guide will be revealed here on Tuesday, April 30, 2024.

Full 2024 Digiday Video and TV Awards winners list below:

Advertising Partner of the Year

Experian Marketing Services and Cuebiq

Best Ad

Duncan Channon & Rosetta Stone

Best Ad Tech Innovation

PepsiCo & Rembrand

Best Brand Film – Series

Courageous Studios & Amica

Best Brand Film – Single

Courageous & Expedia

Best Connected TV Platform

Tatari

Best Creator/Influencer Video Campaign 

Kyra & Polaroid

Best Digital Video Platform

Publica by IAS

Best Distribution Strategy

Prime Video & Little Dot Studios

Best FAST Channel

MotorTrend

Best Live Video Strategy

Bambuser & Free People

Best Measurement Tool

Innovid

Best Multi-Platform Video Campaign

Seiko Epson Corporation

Tonies

Best Original Programming

Business Insider

Best Production Strategy

Paramount+ with SHOWTIME – The Lodge

Best Shoppable Content Strategy

Roku

Best Social Video Campaign

Planet Fitness

Best Streaming Service

MotorTrend 

Best TV/Streaming Advertising Program

The Weather Channel Television Network

Best Use of Generative AI 

Business Insider X Papercup

Best Use of TikTok

INNOCEAN USA

Best Use of YouTube

Prime Video & Little Dot Studios 

Best Video Podcast

NBCUniversal

Brand Studio of the Year

Warner Bros Discovery’s Courageous Studios

Digital Studio of the Year

Philip Morris International

Short Form Video of the Year 

Better Homes & Gardens

Video Executive of the Year

Chieu Luu – Director of Video, South China Morning Post

Video Producer of the Year

Graham Flanagan, Senior Correspondent, Business Insider

Interested in entering the Digiday Video and TV Awards? Sign up to receive deadline reminders, entry tips, category recommendations and more.

https://digiday.com/?p=541180

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Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media/pepsico-innovid-and-paramount-are-2024-digiday-video-and-tv-awards-winners/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

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