* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, June 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment

    Unveiling the Enigmatic: First Looks at Destruction and Puck in ‘The Sandman

    Jackie Chan Reveals This Family Member ‘Never Watched’ The Whole Of Any Of His Movies – Yahoo

    Jackie Chan Reveals This Family Member ‘Never Watched’ The Whole Of Any Of His Movies – Yahoo

    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Bajeed Pattan Joins Forbes Technology Council as Innovation Leader – PRWeb

    Bajeed Pattan Takes the Helm as Innovation Leader at Forbes Technology Council!

    Lafayette Regional Technology Council – Tech Leadership That’s Homegrown and Future-Focused – Discover Lafayette

    Lafayette Regional Technology Council – Tech Leadership That’s Homegrown and Future-Focused – Discover Lafayette

    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment

    Unveiling the Enigmatic: First Looks at Destruction and Puck in ‘The Sandman

    Jackie Chan Reveals This Family Member ‘Never Watched’ The Whole Of Any Of His Movies – Yahoo

    Jackie Chan Reveals This Family Member ‘Never Watched’ The Whole Of Any Of His Movies – Yahoo

    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Bajeed Pattan Joins Forbes Technology Council as Innovation Leader – PRWeb

    Bajeed Pattan Takes the Helm as Innovation Leader at Forbes Technology Council!

    Lafayette Regional Technology Council – Tech Leadership That’s Homegrown and Future-Focused – Discover Lafayette

    Lafayette Regional Technology Council – Tech Leadership That’s Homegrown and Future-Focused – Discover Lafayette

    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

PICO Stops Burning Money for Expansion, Team Size Significantly Shrinks

October 26, 2023
in Technology
PICO Stops Burning Money for Expansion, Team Size Significantly Shrinks
Share on FacebookShare on Twitter

ByteDance‘s VR business PICO is gradually shrinking its front line this year. On the one hand, PICO has lowered its sales target for this year and shifted focus from burning money to expanding the market to deepening user retention. On the other hand, PICO’s team size has also significantly reduced, with multiple rounds of layoffs taking place this year.

A former employee revealed that in February of this year, PICO conducted a relatively large-scale layoff and did not provide internal transfer opportunities. Since then, some employees have had a sense that the situation is not right and have chosen to resign or transfer internally.

The number of PICO employees during its peak period exceeded 2000, but according to a report by The Paper, the current overall number of resignations at PICO is close to half of the peak period. Ren Lifeng, who is responsible for PICO’s content ecosystem business, will also leave at the end of the year. His status in ByteDance’s internal system Feishu is marked as ‘on leave’, and Ren Lifeng’s department is one of the hardest-hit areas for employee resignations at PICO.

According to an insider, the difficulties currently faced by PICO are closely related to its senior management’s strategy. At the beginning of ByteDance’s acquisition, PICO adopted an aggressive approach and set overly ambitious goals without fully considering the overall market environment. With a significant decline in domestic VR sales this year, PICO has also lowered its sales targets and experienced internal strategic fluctuations with constant adjustments.

Last year, PICO made a high-profile release of its consumer-grade VR product, PICO 4/Pro. It not only entered the domestic market but also expanded into overseas markets such as Europe, Japan, South Korea, and Southeast Asia. In order to boost hardware sales, PICO significantly lowered the selling price of the PICO 4, even incurring a loss of around 500 yuan (approximatly $68) per device sold. At the same time, the size of the PICO team expanded greatly which resulted in a large number of redundant personnel. The integration between the original PICO team and ByteDance’s team was also not smooth. There were rumors circulating earlier that internal conflicts arose between the ‘Douyin faction’ and ‘PICO faction’ within PICO.

SEE ALSO: ByteDance Denies Shutting Down VR Business of PICO

The expansion dilemma faced by PICO is directly related to the overall market situation of VR. This is not only a problem for PICO alone, but other domestic AR/VR device companies are facing even bleaker conditions than PICO. According to IDC data, in the first half of 2023, China’s AR/VR headsets shipments reached 328,000 units, a year-on-year decline of 44%. PICO occupies 58.7% of this market share, while other brands only have a small fraction compared to PICO.

At the same time, PICO failed to make timely and effective strategic adjustments in response to the current environment. In the VR industry where breakout content is highly needed, PICO’s application and content development have been unsatisfactory. For example, last year PICO lagged behind many competitors in terms of the number of applications.

In September this year, Guo Wenshan, the Head of Game Business at PICO China, stated in an interview with media outlets such as Jiemian News that in terms of absolute numbers, they have already achieved a leading position this year. However, the real pressure faced by PICO comes from its users. Implicitly, he meant that retaining existing users and increasing their engagement is crucial for PICO to truly establish a healthy developer ecosystem. Only by building a richer application ecosystem can PICO attract more new users.

But it depends on ByteDance’s patience with PICO. Recently, there have been media reports stating that the head of PICO went to Singapore to report on their work to ByteDance management and received feedback that ByteDance will gradually abandon the PICO business. However, the person in charge of PICO stated that the company will continue normal operations and continue to strengthen investment in product technology.

Sign up today for 5 free articles monthly!

Pandaily Substack subscribe

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Pandaily – https://pandaily.com/pico-stops-burning-money-for-expansion-team-size-significantly-shrinks/

Tags: BurningStopstechnology
Previous Post

Pony.ai Receives $100 Million Investment from Saudi Arabia’s NEOM

Next Post

NITDA’s 2023 Digital Conference kicks off with a focus on emerging technologies

Some birds are left behind in a race to beat the heat – Nature

Some birds are left behind in a race to beat the heat – Nature

June 1, 2025
A passing star could fling Earth out of orbit – Science News

A passing star could fling Earth out of orbit – Science News

June 1, 2025
John Hancock Multimanager Lifestyle Moderate Portfolio Q1 2025 Commentary (JALMX) – Seeking Alpha

Unlocking Potential: Insights from the John Hancock Multimanager Lifestyle Moderate Portfolio Q1 2025

June 1, 2025
Editorial: The world promised by AI isn’t necessarily a better one – Pittsburgh Post-Gazette

Editorial: The world promised by AI isn’t necessarily a better one – Pittsburgh Post-Gazette

June 1, 2025
Little Rock economy growing faster than other similarly-sized cities, study shows – thv11.com

Little Rock’s Economy Outpaces Peers: A Promising Growth Story!

June 1, 2025

Unveiling the Enigmatic: First Looks at Destruction and Puck in ‘The Sandman

June 1, 2025
Why Gen Z Will Demand Crypto-Enabled Health Systems – Forbes

How Gen Z is Shaping the Future of Crypto-Enabled Health Systems

June 1, 2025
State Sen. Skoufis declares war on en­ter­tainment ticketing practices in closing days of session – Spectrum News

State Senator Skoufis Takes a Stand Against Unfair Ticketing Practices in Final Session Push!

June 1, 2025
Bajeed Pattan Joins Forbes Technology Council as Innovation Leader – PRWeb

Bajeed Pattan Takes the Helm as Innovation Leader at Forbes Technology Council!

June 1, 2025
With college sports in limbo and key issues coming to a head, the spotlight is on the SEC: ‘It’s going to get heated’ – Yahoo Sports

SEC Showdown: Tensions Rise as College Sports Face Uncertain Future

June 1, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (656)
  • Economy (671)
  • Entertainment (21,577)
  • General (15,254)
  • Health (9,713)
  • Lifestyle (673)
  • News (22,149)
  • People (672)
  • Politics (679)
  • Science (15,891)
  • Sports (21,176)
  • Technology (15,658)
  • World (659)

Recent News

Some birds are left behind in a race to beat the heat – Nature

Some birds are left behind in a race to beat the heat – Nature

June 1, 2025
A passing star could fling Earth out of orbit – Science News

A passing star could fling Earth out of orbit – Science News

June 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version