* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, October 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

PICO Stops Burning Money for Expansion, Team Size Significantly Shrinks

October 26, 2023
in Technology
PICO Stops Burning Money for Expansion, Team Size Significantly Shrinks
Share on FacebookShare on Twitter

ByteDance‘s VR business PICO is gradually shrinking its front line this year. On the one hand, PICO has lowered its sales target for this year and shifted focus from burning money to expanding the market to deepening user retention. On the other hand, PICO’s team size has also significantly reduced, with multiple rounds of layoffs taking place this year.

A former employee revealed that in February of this year, PICO conducted a relatively large-scale layoff and did not provide internal transfer opportunities. Since then, some employees have had a sense that the situation is not right and have chosen to resign or transfer internally.

The number of PICO employees during its peak period exceeded 2000, but according to a report by The Paper, the current overall number of resignations at PICO is close to half of the peak period. Ren Lifeng, who is responsible for PICO’s content ecosystem business, will also leave at the end of the year. His status in ByteDance’s internal system Feishu is marked as ‘on leave’, and Ren Lifeng’s department is one of the hardest-hit areas for employee resignations at PICO.

According to an insider, the difficulties currently faced by PICO are closely related to its senior management’s strategy. At the beginning of ByteDance’s acquisition, PICO adopted an aggressive approach and set overly ambitious goals without fully considering the overall market environment. With a significant decline in domestic VR sales this year, PICO has also lowered its sales targets and experienced internal strategic fluctuations with constant adjustments.

Last year, PICO made a high-profile release of its consumer-grade VR product, PICO 4/Pro. It not only entered the domestic market but also expanded into overseas markets such as Europe, Japan, South Korea, and Southeast Asia. In order to boost hardware sales, PICO significantly lowered the selling price of the PICO 4, even incurring a loss of around 500 yuan (approximatly $68) per device sold. At the same time, the size of the PICO team expanded greatly which resulted in a large number of redundant personnel. The integration between the original PICO team and ByteDance’s team was also not smooth. There were rumors circulating earlier that internal conflicts arose between the ‘Douyin faction’ and ‘PICO faction’ within PICO.

SEE ALSO: ByteDance Denies Shutting Down VR Business of PICO

The expansion dilemma faced by PICO is directly related to the overall market situation of VR. This is not only a problem for PICO alone, but other domestic AR/VR device companies are facing even bleaker conditions than PICO. According to IDC data, in the first half of 2023, China’s AR/VR headsets shipments reached 328,000 units, a year-on-year decline of 44%. PICO occupies 58.7% of this market share, while other brands only have a small fraction compared to PICO.

At the same time, PICO failed to make timely and effective strategic adjustments in response to the current environment. In the VR industry where breakout content is highly needed, PICO’s application and content development have been unsatisfactory. For example, last year PICO lagged behind many competitors in terms of the number of applications.

In September this year, Guo Wenshan, the Head of Game Business at PICO China, stated in an interview with media outlets such as Jiemian News that in terms of absolute numbers, they have already achieved a leading position this year. However, the real pressure faced by PICO comes from its users. Implicitly, he meant that retaining existing users and increasing their engagement is crucial for PICO to truly establish a healthy developer ecosystem. Only by building a richer application ecosystem can PICO attract more new users.

But it depends on ByteDance’s patience with PICO. Recently, there have been media reports stating that the head of PICO went to Singapore to report on their work to ByteDance management and received feedback that ByteDance will gradually abandon the PICO business. However, the person in charge of PICO stated that the company will continue normal operations and continue to strengthen investment in product technology.

Sign up today for 5 free articles monthly!

Pandaily Substack subscribe

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Pandaily – https://pandaily.com/pico-stops-burning-money-for-expansion-team-size-significantly-shrinks/

Tags: BurningStopstechnology
Previous Post

Pony.ai Receives $100 Million Investment from Saudi Arabia’s NEOM

Next Post

NITDA’s 2023 Digital Conference kicks off with a focus on emerging technologies

‘The World Report’ of The Church of Jesus Christ of Latter-day Saints – KSL TV 5

Inside The World Report: Exploring the Impact of The Church of Jesus Christ of Latter-day Saints

October 6, 2025
Thai Airways Launches New Premium Economy on Flights From Most Visited City in the World – Aviation A2Z

Thai Airways Launches New Premium Economy on Flights From Most Visited City in the World – Aviation A2Z

October 6, 2025
Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

October 6, 2025
Pre-rolls, education and industry optimism: Takeaways from Ohio Cannabis Health & Business Summit 2025 – Cleveland.com

Pre-rolls, Education, and Industry Optimism: Top Insights from the Ohio Cannabis Health & Business Summit 2025

October 6, 2025
‘Rage’ politics the latest hurdle for GOP to clear; how prior battles made conservatives stronger: Dave Brat – Fox News

How ‘Rage’ Politics Is Transforming the GOP and Fueling Conservative Determination

October 6, 2025
EarthTalk – Why do eco-advocates consider backyard gardens so crucial to conservation? – Kiowa County Press

How Backyard Gardens Are Becoming the Heart of Conservation Efforts

October 5, 2025
Citizen science discovers a rare bird in town | Opinion – Times Record News

Citizen science discovers a rare bird in town | Opinion – Times Record News

October 5, 2025
Millions could be living with hidden smell loss after COVID without knowing – ScienceDaily

Millions Could Be Unknowingly Struggling with Hidden Smell Loss Following COVID

October 5, 2025
How This Influencer Lost 31 Kg By Following These 8 “Weird” Daily Habits – NDTV

How This Influencer Lost 31 Kg By Following These 8 “Weird” Daily Habits – NDTV

October 5, 2025
Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

October 5, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (853)
  • Economy (874)
  • Entertainment (21,748)
  • General (17,435)
  • Health (9,916)
  • Lifestyle (886)
  • News (22,149)
  • People (875)
  • Politics (885)
  • Science (16,084)
  • Sports (21,374)
  • Technology (15,855)
  • World (857)

Recent News

‘The World Report’ of The Church of Jesus Christ of Latter-day Saints – KSL TV 5

Inside The World Report: Exploring the Impact of The Church of Jesus Christ of Latter-day Saints

October 6, 2025
Thai Airways Launches New Premium Economy on Flights From Most Visited City in the World – Aviation A2Z

Thai Airways Launches New Premium Economy on Flights From Most Visited City in the World – Aviation A2Z

October 6, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version