Pinduoduo to tease more low-price-driven tools amid China’s intense e-commerce battle

Pinduoduo is planning to launch more tools in the coming months beyond the automatic price adjustment feature that it introduced before the mid-year shopping event 618 as it looks to maintain its low price advantage, according to a LatePost report. The budget e-commerce platform is increasingly being hit by competitors offering lower prices for the same items. The upcoming tools are designed to “reduce merchants’ operating thresholds and decision-making costs” in an attempt to realize lower commodity prices in a simple and efficient way, the report added. LatePost also reported that Zhao Jiazhen, co-CEO of the platform’s parent company PDD and a figure who was originally in charge of its overseas business Temu, has recently retrained some of his attention on Pinduoduo. [LatePost]

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