* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Publicis Groupe debuts new CoreAI platform and €300 million AI investment

January 26, 2024
in Technology
Publicis Groupe debuts new CoreAI platform and €300 million AI investment
Share on FacebookShare on Twitter

Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center.

As part of a major AI overhaul, Publicis has debuted CoreAI, which will be a new “intelligent system” for the Parisian giant and provide new AI capabilities across the entire company. Of the planned €100 million spend for 2024, 50% will be directed toward people — including training and recruitment — while the other half will be invested in technology including licenses, software and cloud infrastructure. 

The AI updates, announced today, have already boded well. Publicis Groupe’s stock price closed today at a record high of €92 per share, up from €88.76 a day earlier. The company, which will report its annual results next month, also noted overall organic growth in 2023 was 6.3%, up from previous guidance range of 5.5% and 6% shared in October. (The Parisian giant’s stock price has increased 55% since the beginning of 2023.)

“We’ve definitely been in the AI game for a long time,” Publicis Groupe chief strategy officer Carla Serrano told Digiday on Thursday during a briefing about the AI investments. “And we were mocked by it six or seven years ago when we launched Marcel. So it’s really fascinating to us that everyone’s getting on to their AI game.”

At the core of the AI efforts is a new platform named CoreAI, which is comprised of multiple layers. Using structured and unstructured data, CoreAI incorporates foundation AI models from across Publicis Groupe — including Publicis Sapient’s Bodhi machine learning platform — along with numerous AI agents and an API layer. CoreAI also has a dozen third-party AI services partners including OpenAI, Adobe, Amazon, Microsoft. Other third-party providers include Hugging Face, RunwayML, Midjourney, Pika.AI and Bria. 

Publicis execs see five key areas for CoreAI: Insights and strategy, media planning, creative and production, software development and operations. Publicis said it built the platform using “trillions of data points” from content, media and performance data along with a database of 2.3 billion consumer profiles. It also used nearly a petabyte of assets from Marcel, the AI platform Publicis originally debuted in 2018. CoreAI also leans heavily on Publicis subsidiaries like Publicis Sapient and data giant Epsilon.

“The training of the model is certainty important, but the integrity of the intelligence that is rooted in the differentiation of the data assets is the most important piece here,” said Sam Levine Archer, chief solutions architect for Publicis North America, who noted the company sees 650 billion midstream impressions daily across digital, commerce and social platforms.

Depending on the various applications, CoreAI will use different large and small LLMs, noted Sapient CEO Nigel Vaz. The architecture was built with a model library. Vaz also noted there are various efforts in place to sandbox data based on various privacy protocols and also to make sure confidential data from different clients isn’t used to train models in unintended ways.

“If you send me a link and you happen to be on one client, even if you wanted to share something, if I don’t have permissions access to those files — they are inaccessible,” Vaz said. “That’s even more so for enterprise or consumer-level data, which is specific to a client…And then the minute the use is completed, the data isn’t actually held or stored in any way.”

Engineering work on CoreAI began in the second half of 2023, and Publicis plans to roll out some capabilities in the first half of this year. It’ll also present in May at the annual VivaTech conference in Paris. Publicis declined to disclose how many clients have tested CoreAI so far during its Alpha phase, but execs offered a few client examples during the investor presentation including an unnamed EV car brand and a “heritage cookie company.” 

The kinds of data owned by Publicis Groupe will also be key when it comes to training its AI models on historical and real-time data, as well as any future data to improve CoreAI over time. Another wild card will be how any future AI laws and privacy laws in Europe or elsewhere might impact the Parisian giant’s abilities with CoreAI. To navigate this, consumer data is handled on a geographic basis to make sure various identity graphs comply with national and international laws in each region.

“We’ve talked about some of the new jobs that are coming to the fore,” Serrano said. “Prompt engineers didn’t exist a year ago. I think an ethical task force — that’s looking at both the training that’s happening and some of limitations and pivots that we need to make that we see with every project before we go public — will become a bigger role in our organization moving forward.”

Longtime analyst Brian Wieser said noted that Publicis’s longtime ownership of Sapient gives it more credibility than other agency holding companies. However, that doesn’t necessity give it a silver bullet. 

“I don’t think Publicis’ historical advantages via ownership of Sapient and an earlier focus on AI necessarily positions them to beat their competitors,” he wrote in his newsletter today about the updates. “Agencies can compete on many dimensions, as long as they manage their operations efficiently to drive down costs and look for new products that clients want for which agencies can drive growth.”

https://digiday.com/?p=532885

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media/publicis-groupe-debuts-new-coreai-platform-and-e300-million-ai-investment/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: GroupePublicis’technology
Previous Post

How agencies are transforming their approach to DCO in 2024

Next Post

More Australian IT Leaders Could Be Looking to Replace Passwords With Passkeys in 2024

Cancun’s Sports Bar & Grill opens second location in North Tallahassee – Tallahassee Democrat

Cancun’s Sports Bar & Grill Expands with Exciting New Location in North Tallahassee

October 8, 2025
Welcome Home: World Aquatics Breaks Ground on Future Headquarters in Budapest – World Aquatics

Welcome Home: World Aquatics Launches Exciting New Headquarters in Budapest

October 8, 2025
New Zealand Surprises With Larger Rate Cut as Economic Concerns Mount – Bloomberg.com

New Zealand Surprises Markets with Larger-Than-Expected Rate Cut Amid Rising Economic Concerns

October 8, 2025
Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

Offset Poised to Finalize Divorce from Cardi B for a Major Reason

October 8, 2025
Health Rounds: Genetics play a role in higher depression risk for women – Reuters

How Genetics Shape Depression Risk in Women: What Everyone Should Understand

October 8, 2025
October 7, 2025 – Federal government shutdown – CNN

October 7, 2025 – Federal government shutdown – CNN

October 8, 2025
Blackwater photos suggest new symbiosis between fish and anemones – EurekAlert!

Breathtaking Blackwater Photos Unveil an Unexpected Alliance Between Fish and Anemones

October 8, 2025
WATCH LIVE: The winner of the Nobel Prize in chemistry is… – PBS

Breaking News: Unveiling the Latest Nobel Prize Winner in Chemistry!

October 8, 2025
Soar through a 1,000-mile-long maze on Mars in this mesmerizing new satellite video – Live Science

Discover a Breathtaking 1,000-Mile-Long Maze on Mars in This Mesmerizing New Satellite Video

October 8, 2025
Video: Dog Sighs in Different Situations Like ‘He Works 9-5′ – Yahoo

Watch This Dog’s Hilarious Sighs That Perfectly Capture Everyday Life Moments

October 8, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (857)
  • Economy (878)
  • Entertainment (21,751)
  • General (17,480)
  • Health (9,920)
  • Lifestyle (890)
  • News (22,149)
  • People (879)
  • Politics (889)
  • Science (16,088)
  • Sports (21,379)
  • Technology (15,858)
  • World (861)

Recent News

Cancun’s Sports Bar & Grill opens second location in North Tallahassee – Tallahassee Democrat

Cancun’s Sports Bar & Grill Expands with Exciting New Location in North Tallahassee

October 8, 2025
Welcome Home: World Aquatics Breaks Ground on Future Headquarters in Budapest – World Aquatics

Welcome Home: World Aquatics Launches Exciting New Headquarters in Budapest

October 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version