Report reveals children in the US want digital gaming for Christmas

Report reveals children in the US want digital gaming for Christmas

Parents and kids alike prefer gaming holiday gifts. (Image source: Pexels/Ketut Subiyanto)Parents and kids alike prefer gaming holiday gifts. (Image source: Pexels/Ketut Subiyanto)

A new report has revealed that children in the US would prefer games subscriptions and virtual currency over physical games for Christmas. A staggering 72% of US children expressed a desire for video game-related gifts for the upcoming holiday season.

According to a report released last week by the Entertainment Software Association (ESA), children’s holiday wish lists have shifted significantly. Among over 500 surveyed kids aged 10 to 17, a substantial 72%, express a desire for games-related products this Christmas. Only 22% have asked for traditional physical games, signaling a significant preference for digital and in-game experiences.

Money and gift cards rank second at 70%, while technology gadgets like smartphones and smartwatches come in third at 62%. Books, however, occupy the lowest position on the desired gift list, with only 26% expressing interest.

Girls (59%) and boys (86%) plan to request video game-related presents, with the top choices being game subscriptions (39%), game consoles (38%), game gear/accessories (32%), in-game currency (29%), and physical video games (22%). 

Adults, particularly parents, are aligned with this trend, as 32% of them express plans to buy video game-related gifts for themselves or others during the holidays. The average spending for such gifts is expected to be around US$485, according to the survey.

Digital gaming subscriptions can be purchased online. For example, this US$70 PlayStation Plus – Wallet Funds [Digital Code] is currently available on Amazon. 

Robert Gelo – News Writer – 12 articles published on Notebookcheck since 2023

I am an experienced technical journalist and editor with a background in public relations, advertising, marketing automation, social media, and artificial intelligence. In early 2021, I joined a registered Salesforce consultancy as its CMO. Before this, I had worked as a technology journalist and editor for business and tech media for a long time. Later, I transitioned to a role as a manager and PR and marketing consultant. Since 2008, I have been employed in marketing, public relations, advertising, and social media, serving a diverse range of clients such as Epson, Cisco, Oracle, SAP, Discovery, and SDL.
I enjoy riding my bike outside of work, especially on gravel and MTB trails. In my free time, I occasionally play the electric guitar and am fascinated with vintage guitars and tube amplifiers.

Robert Gelo, 2023-11-28 (Update: 2023-11-28)

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