* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, August 29, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    South Park Is In Trouble And Needs To Change Course, Fast – yahoo.com

    South Park Faces Major Challenges and Must Adapt Fast to Survive

    ‘Netflix House’ entertainment complexes are coming. Here’s when they open – Los Angeles Times

    Exciting News: Netflix’s House Entertainment Complexes Are Opening Soon!

    ‘Big Brother’s’ Rylie Jeffries Finally Speaks Out on Katherine Woodman Controversy – El Paso Inc.

    Big Brother’s Rylie Jeffries Finally Speaks Out on Katherine Woodman Controversy

    ‘SNL’ Parts Ways With Emil Wakim Amid Rumored Season 51 Cast Shakeup – yahoo.com

    SNL Shakes Up Season 51 Cast with Emil Wakim’s Surprising Exit

    Do you have a favorable or an unfavorable opinion of Taylor Swift? – YouGov

    Do You Love Taylor Swift or Not? Share Your Thoughts!

    Upload Season 4 Review – yahoo.com

    Upload Season 4 Review: A Thrilling New Chapter Unveiled

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    13 Top Technology Trends (2025) – Exploding Topics

    13 Game-Changing Technology Trends to Watch in 2025

    Japan’s legacy LCD and chip technology find new home in India – Nikkei Asia

    How Japan’s Breakthrough LCD and Chip Technologies Are Driving Innovation in India

    ITSWC 2025: Thursday sessions guide – Traffic Technology Today

    Your Ultimate Guide to Thursday Sessions at ITSWC 2025

    MC Machinery Technology Summit Showcases Manufacturing Innovations – Modern Machine Shop

    MC Machinery Technology Summit Unveils Cutting-Edge Manufacturing Innovations

    US-ROK Technology Cooperation Faces Rising Tensions – The National Interest

    Rising Tensions Put US-South Korea Technology Partnership to the Test

    The Role of AI and Technology in Shaping the Future of Interactive Entertainment – Technology Org

    How AI and Technology Are Transforming the Future of Interactive Entertainment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    South Park Is In Trouble And Needs To Change Course, Fast – yahoo.com

    South Park Faces Major Challenges and Must Adapt Fast to Survive

    ‘Netflix House’ entertainment complexes are coming. Here’s when they open – Los Angeles Times

    Exciting News: Netflix’s House Entertainment Complexes Are Opening Soon!

    ‘Big Brother’s’ Rylie Jeffries Finally Speaks Out on Katherine Woodman Controversy – El Paso Inc.

    Big Brother’s Rylie Jeffries Finally Speaks Out on Katherine Woodman Controversy

    ‘SNL’ Parts Ways With Emil Wakim Amid Rumored Season 51 Cast Shakeup – yahoo.com

    SNL Shakes Up Season 51 Cast with Emil Wakim’s Surprising Exit

    Do you have a favorable or an unfavorable opinion of Taylor Swift? – YouGov

    Do You Love Taylor Swift or Not? Share Your Thoughts!

    Upload Season 4 Review – yahoo.com

    Upload Season 4 Review: A Thrilling New Chapter Unveiled

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    13 Top Technology Trends (2025) – Exploding Topics

    13 Game-Changing Technology Trends to Watch in 2025

    Japan’s legacy LCD and chip technology find new home in India – Nikkei Asia

    How Japan’s Breakthrough LCD and Chip Technologies Are Driving Innovation in India

    ITSWC 2025: Thursday sessions guide – Traffic Technology Today

    Your Ultimate Guide to Thursday Sessions at ITSWC 2025

    MC Machinery Technology Summit Showcases Manufacturing Innovations – Modern Machine Shop

    MC Machinery Technology Summit Unveils Cutting-Edge Manufacturing Innovations

    US-ROK Technology Cooperation Faces Rising Tensions – The National Interest

    Rising Tensions Put US-South Korea Technology Partnership to the Test

    The Role of AI and Technology in Shaping the Future of Interactive Entertainment – Technology Org

    How AI and Technology Are Transforming the Future of Interactive Entertainment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Research Briefing: Frequency capping matters most on streaming platforms

May 2, 2024
in Technology
Research Briefing: Frequency capping matters most on streaming platforms
Share on FacebookShare on Twitter

By Catherine Wolf  •  May 2, 2024  •  5 min read  •

Ivy Liu

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.

45% of marketers want streaming platforms to offer frequency capping

Frequency capping is the top ad option that advertisers want ad-supported streaming platforms to offer. That is according to Digiday+ Research’s newly released report on ad-supported streaming services from our CMO Strategies series. Almost half of survey respondents (45%) selected frequency capping as the most important ad attribute for platforms to offer in 2024. Frequency capping also tied with short ad-break length as the top ad option marketers desired in 2023.

When it comes to frequency capping, the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Advertisers typically try to limit the number of times a video ad is shown to the same person to two to three exposures per week. However, sometimes viewers are served the ad more than three times that threshold, creating a negative brand experience for consumers.

The other side of the frequency capping coin is that sometimes advertisers struggle to reach viewers a sufficient number of times. “Advertisers who are interested in generating a lot of impressions because they’re interested in reach may want a slightly more open frequency cap,” said Harry Browne, vp of media innovation at performance marketing agency Tinuiti. “But, in general, frequency capping and shorter ad breaks are helpful in terms of maintaining a quality viewer experience and maintaining the efficacy of that impression.”

Insights and stats:

After frequency capping, brands and agencies said non-skippable ads were the next-most important ad options for platforms to offer. Forty-one percent of respondents selected this ad attribute.

Short ad-break length (one minute or less) came in third place among the ad options marketers seek from ad-supported streaming platforms, with 39% of respondents selecting this ad attribute.

“In particular, frequency capping and short ad-break length are important to the quality of the viewers’ experience and, in turn, the advertisers’. The balance of maintaining attention without overwhelming the recipient is crucial. We aim to avoid inundating them with repetitive messages.” — Victoria Vaynberg, CMO at Zola

Read more about top ad attributes on streaming platforms

Digiday+ Research digest

Brands are increasing their marketing spend on YouTube, and more brands use the platform than agencies. That is according to Digiday+ Research surveys conducted among brand, retailer and agency professionals every six months. Two-thirds of brand and retailer pros (67%) said their companies used YouTube as of Q1 2024, while 59% of agency pros said their clients were using YouTube as of Q1. The difference in YouTube usage could be due to the fact that both groups look to get different things out of the platform.

The stats:

The highest percentage of brand pros (38%) said their main measurement of success on YouTube is impressions, while the highest percentage of agency pros (32%) said their clients’ main measurement of success on the platform is engagement.

Brands’ and agencies’ spending on YouTube differs too. Eighty-five percent of brand and retailer pros said in Q1 2024 that they spend at least a very small portion of their marketing budgets on YouTube, up from 75% in Q3 2023. Meanwhile, 68% of agency pros said in Q1 2024 that their clients spend at least a very small portion of their marketing budgets on YouTube, down from 73% in Q3 2023.

The highest percentage of brand and retailer pros (24%) said cost of media is their biggest challenge on YouTube, while the highest percentage of agency pros (24%) said lack of budget is their biggest challenge on the platform.

Read more about marketers’ YouTube use

Walmart is expanding its e-commerce presence by participating in a pilot test to sell physical goods directly to users inside Roblox. Walmart’s Roblox e-commerce experience launched on Monday, with users inside the pre-existing Walmart Discovered experience able to have real-life items shipped directly to their doorsteps. Walmart has also been growing its retail media network Walmart Connect, according to Digiday+ Research’s CMO Strategies series. 

Insights and stats:

Walmart Connect was marketers’ second most-used retail media network in 2023, after Amazon Ads. Twenty-four percent of marketers said at the time of Digiday+ Research’s surveys that their company used Walmart Connect.

Overall, retail media was marketers’ third most-used advertising channel. More than one-third of marketers (38%) said they use retail media advertising, putting it behind display ads (used by 61% of respondents) and social media (used by 97% of respondents) as a top marketing channel.

“The impact of what we see at Walmart is strong results. Whether it’s in store on the video screens, within social, within their search, we’re seeing Walmart being a strong contender in this [retail media] space.” — Cheryl Gresham, CMO at Verizon Value

Read more about the top retail media networksSee research from all Digiday Media Brands:

Digiday+ Research

Glossy+ Research

Modern Retail+ Research

https://digiday.com/?p=543607

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/future-of-tv/research-briefing-frequency-capping-matters-most-on-streaming-platforms/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: BriefingResearchtechnology
Previous Post

Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay 

Next Post

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

Hottest engine in the world reveals weirdness of microscopic physics – New Scientist

The World’s Hottest Engine Unveils the Strange Secrets of Microscopic Physics

August 29, 2025
Secretary Greg Reed: ‘If we’re going to grow the economy, we must be able to grow the workforce’ – Yellowhammer News

Secretary Greg Reed: Expanding the Economy Starts with Growing the Workforce

August 29, 2025
South Park Is In Trouble And Needs To Change Course, Fast – yahoo.com

South Park Faces Major Challenges and Must Adapt Fast to Survive

August 29, 2025
RFK Jr. praises Texas for implementing his health vision – The Texas Tribune

RFK Jr. Applauds Texas for Leading the Way in His Bold Health Vision

August 29, 2025
Former special counsel Jack Smith responds to federal investigation against him about his prosecution of Donald Trump – CNN

Former Special Counsel Jack Smith Breaks Silence on Federal Investigation Into His Trump Prosecution

August 29, 2025
Lake Tanganyika cichlids partition habitat by time – Nature

How Lake Tanganyika Cichlids Share Their Habitat by Time to Thrive

August 29, 2025
Ancient Life “Wakes Up” After 100 Million Years Under the Seafloor – IFLScience

Ancient Life Resurfaces After 100 Million Years Hidden Beneath the Seafloor

August 29, 2025
Golden Apple: Seward science teacher helps students soar – KOLN | Nebraska Local News, Weather, Sports | Lincoln, NE

Golden Apple Award: Seward Science Teacher Inspires Students to Soar

August 29, 2025
Maverick Lifestyle Inc.’s Beta Climbs After Market Volatility getLinesFromResByArray error: size == 0 – thegnnews.com

Maverick Lifestyle Inc.’s Beta Climbs After Market Volatility getLinesFromResByArray error: size == 0 – thegnnews.com

August 29, 2025
13 Top Technology Trends (2025) – Exploding Topics

13 Game-Changing Technology Trends to Watch in 2025

August 29, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (796)
  • Economy (816)
  • Entertainment (21,695)
  • General (16,744)
  • Health (9,857)
  • Lifestyle (829)
  • News (22,149)
  • People (816)
  • Politics (823)
  • Science (16,025)
  • Sports (21,314)
  • Technology (15,796)
  • World (798)

Recent News

Hottest engine in the world reveals weirdness of microscopic physics – New Scientist

The World’s Hottest Engine Unveils the Strange Secrets of Microscopic Physics

August 29, 2025
Secretary Greg Reed: ‘If we’re going to grow the economy, we must be able to grow the workforce’ – Yellowhammer News

Secretary Greg Reed: Expanding the Economy Starts with Growing the Workforce

August 29, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version