* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, May 30, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Aziz Ansari made Keanu Reeves Indian food so he wouldn’t feel ‘freaked out’ directing him in Good Fortune (exclusive) – Entertainment Weekly

    Aziz Ansari Whips Up Indian Cuisine for Keanu Reeves to Ease Directing Jitters in Good Fortune

    Cassie Ventura welcomes third child – crossroadstoday.com

    Cassie Ventura Joyfully Welcomes Her Third Child!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Q1 2025 Quantum Technology Investment: What’s Driving the Surge in Quantum Investment? – The Quantum Insider

    Unleashing the Future: Exploring the Surge in Quantum Technology Investments for Q1 2025

    MIT Team Releases Tempting Report on Electric Aircraft Technology – AVweb

    MIT Team Releases Tempting Report on Electric Aircraft Technology – AVweb

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Aziz Ansari made Keanu Reeves Indian food so he wouldn’t feel ‘freaked out’ directing him in Good Fortune (exclusive) – Entertainment Weekly

    Aziz Ansari Whips Up Indian Cuisine for Keanu Reeves to Ease Directing Jitters in Good Fortune

    Cassie Ventura welcomes third child – crossroadstoday.com

    Cassie Ventura Joyfully Welcomes Her Third Child!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Q1 2025 Quantum Technology Investment: What’s Driving the Surge in Quantum Investment? – The Quantum Insider

    Unleashing the Future: Exploring the Surge in Quantum Technology Investments for Q1 2025

    MIT Team Releases Tempting Report on Electric Aircraft Technology – AVweb

    MIT Team Releases Tempting Report on Electric Aircraft Technology – AVweb

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

June 16, 2024
in Technology
Share on FacebookShare on Twitter

By Catherine Wolf  •  June 13, 2024  •

Ivy Liu

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.

Members of the advertising industry are heading to the South of France for the Cannes Lions International Festival of Creativity next week. And, according to a recent Digiday+ Research survey of agency, brand, retailer, publisher and technology professionals, more industry members are planning on attending the event, with meetings and dealmaking in mind this year.

Digiday’s survey found that 40% of ad industry members have plans to attend Cannes this year. This is a significant jump from last year, when not even one-quarter of agency, brand, retailer, publisher and tech pros (22%) said they were planning on attending the event. And, one-third of ad industry members (33%) said that meetings are the most important reason to head out to the French Riviera, followed by 26% who said dealmaking is the most important reason to attend Cannes.

If you’re one of the ad industry pros jetting off for Cannes, Digiday prepared a guide with wisdom from Cannes veterans to help inform on everything from packing and scheduling to on-the-ground behavior. Some suggested dos and don’ts from those who’ve seen it all before:

Do: If you’re a judge, do have the utmost integrity. This is the highest profile position you’ll ever be in when it comes to judging a work show. You are picking the work that’s going to be part of a time capsule for the rest of time, for lack of a better phrase. So it is important that you take it seriously, you watch all the case studies, you treat all the work with respect too. — Rob Reilly, global chief creative officer, WPP

Don’t: Waste the time you will inevitably be spending in lines. Some of the most interesting people you will meet might be standing right next to you, so say hi, and make random connections — you never know where they might go. — Jamie Shuttleworth, chief strategy officer, Dentsu Creative

To stay in the loop on all things Riviera, sign up for the Digiday Cannes Briefing, which will keep you informed with all the industry buzz surrounding this year’s Cannes Lions International Festival of Creativity.

Insights and stats:

“Have clear goals. Before my trip last year, I made sure there were three things I wanted to hit. I was very clear about these three goals. I wanted to meet clients, I wanted to meet more senior level people and I wanted to have fun.” — Grace Teng, Chief Media Officer, Scale by Zambezi

For Cannes newcomers: Take your socializing to new heights at the Cannes Connect Bar, perched atop the Palais with sweeping vistas and sponsored networking events. Or, for a change of scenery, venture to the rooftops along the Croisette for a taste of Cannes from above.

Cost is keeping nearly half of industry members from Cannes. Forty-two percent of agency, brand, publisher and tech pros said cost is the main reason they’re not going to Cannes this year, while 27% said the value of the event is keeping them from going.

Read more about ad industry pros’ Cannes attendance plans

Digiday+ Research Briefing

LinkedIn’s Wire Program launched its beta test phase last week. The Wire Program, which enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video, is part of LinkedIn’s larger investment into news. Prior to its launch in beta, executives from Bloomberg, Reuters, Forbes and The Wall Street Journal all said they sold ads through the program, signing on anywhere from three to 35 clients. According to a Q4 2023 Digiday+ Research survey of publisher professionals, more than half of publishers (56%) grew their ad products last year. 

Insights and stats:

The increase, however, wasn’t an overwhelming one as far as how many ad products publishers added. Fifty-three percent of publisher pros said the number of ad products they offered increased only somewhat in 2023. In comparison, only 3% said their ad products grew by a significant amount.

On the flip side of that, any decreases in ad products offered by publishers last year appear to have been fairly minimal in terms of how many products were cut. Not one respondent to Digiday’s survey said the number of ad products their companies offered decreased significantly last year.

“Our goal [for LinkedIn’s Wire Program] will be to drive performance for our clients while maximizing our own revenue potential. I expect us to optimize in a way that drives efficiency; however, the old adage stays true, you get what you pay for, and in this case it will be premium editorial content and LinkedIn’s [first-party] data. Win-win especially in an open internet flooded with misinformation and MFA content.” — Josef Najm, director of programmatic and partnerships at Thomson Reuters

Read more about how publishers are growing ad offerings

“The recent agreements between AI developers and publishers represent a positive step toward recognizing the critical role publishers play in AI training. However, it’s important to consider the long-term viability of these partnerships. Once an AI company licenses an archive and completes initial model training, there is little incentive for the company to renew data access agreements.” — Francesco Marconi, co-founder of Applied XL

A whopping 91% of publisher professionals said in Q3 2023 that AI will be the technology that has the biggest impact on their businesses in the next few years. Seventy-eight percent of brand pros and 76% of agency pros said the same.

Publishers and brands dramatically upped their use of AI last year. Less than half of publisher pros and brand pros said in Q2 2023 that they were using AI. By Q3 2023, 89% of publisher pros and 80% of brand pros said they were using AI.

Read more about publishers’, brands’ and agencies’ use of AI

See research from all Digiday Media Brands:

Digiday+ Research

Glossy+ Research

Modern Retail+ Research

https://digiday.com/?p=547691

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/research-briefing-meetings-and-dealmaking-are-top-of-mind-for-execs-headed-to-cannes/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: BriefingResearchtechnology
Previous Post

While Meta, X step back from publishers, TikTok sees them as an opportunity

Next Post

Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes

Issues & problems in Puget Sound – Washington State Department of Ecology (.gov)

Uncovering the Challenges Facing Puget Sound: A Deep Dive into Environmental Issues

May 30, 2025
As Trump comes after research, Forest Service scientists keep working – High Country News

Amid Political Turmoil, Forest Service Scientists Forge Ahead with Vital Research

May 30, 2025

How Major NSF Funding Cuts Could Transform the Future of Science

May 30, 2025
High Maintenance Partner: Is it Worth It!? Love Bites with Lifestyle Coach Francesca Luca – WATD 95.9 FM

High Maintenance Love: Is It Worth the Effort

May 30, 2025
Steer World launches iSeries line of extruders – Recycling Today

Steer World Unveils Innovative iSeries Line of Extruders!

May 30, 2025
India’s economy outperforms peers as it surges 7.4% in January-March – Reuters

India’s Economy Soars with an Impressive 7.4% Growth in Q1!

May 30, 2025
Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

May 30, 2025
Oklahoma oil and gas drillers face few regulations amid lingering concerns about health impact – Oklahoma Voice

Unregulated Oil and Gas Drilling in Oklahoma: Health Concerns on the Rise

May 30, 2025
Trump administration pressures ‘sanctuary jurisdictions’ by publishing list of places ‘deliberately obstructing’ immigration enforcement – PBS

Trump Administration Targets Sanctuary Cities with Controversial Immigration Enforcement List

May 30, 2025
Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

May 30, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (653)
  • Economy (666)
  • Entertainment (21,573)
  • General (15,248)
  • Health (9,708)
  • Lifestyle (668)
  • News (22,149)
  • People (668)
  • Politics (674)
  • Science (15,888)
  • Sports (21,171)
  • Technology (15,653)
  • World (654)

Recent News

Issues & problems in Puget Sound – Washington State Department of Ecology (.gov)

Uncovering the Challenges Facing Puget Sound: A Deep Dive into Environmental Issues

May 30, 2025
As Trump comes after research, Forest Service scientists keep working – High Country News

Amid Political Turmoil, Forest Service Scientists Forge Ahead with Vital Research

May 30, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version