* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, July 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

February 8, 2024
in Technology
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
Share on FacebookShare on Twitter

By Catherine Wolf  •  February 8, 2024  •  5 min read  •

Ivy Liu

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research.

39% of marketers invest a lot in creating original content for TikTok

TikTok is vying to dominate the second-screen narrative that X (formerly Twitter) has historically ruled during the Super Bowl. TikTok’s recent pitch deck makes the social media app’s intentions clear. It’s packed with headline-grabbing sports statistics and it emphasizes the future of online sports content: short, bite-sized clips. The pitch deck also urges marketers to view advertising during the game as a means to drive sales, which inevitably entails investing more in ad formats.

More brands are spending a lot on creating original content for TikTok, according to Digiday+ Research surveys. In Q2 2023, 39% of brand and retailer pros told Digiday that they invest a lot in creating original content for TikTok, up from less than a quarter of respondents (23%) who said the same in Q2 2022.

While X has been marketers’ go-to social media platform to participate in real-time conversations and amplify marketing messages during live events like the Super Bowl, X has been facing new problems around brand safety. Late last year, X opted out of independent auditing, meaning marketers had to just trust X was brand safe if the platform considered itself so. However, more than a third of marketers (35%) said that brand safety concerns are the biggest challenge they face on X, according to Digiday+ Research’s CMO Strategies series.

Even though X has been plagued by recent controversies and brand safety concerns, the platform is expected to remain the king of second screen viewing for this year’s Super Bowl, according to agency executives with whom Digiday spoke. That’s not to say that X will be at the center of Super Bowl campaigns, but TikTok and other social platforms are not expected to take its place just yet.

Insights and stats:

“It just feels like sports, and particularly the NFL, are one of the few remaining verticals where X has actually been able to defend against places like Threads and Instagram and even TikTok. It really does feel like the football conversation, specifically lives there.” —  Liz Cole, chief social officer at VML

TikTok faces its own brand safety challenges because of the platform’s unpredictable viral moments, which could happen around a bad review. Thirty-five percent of marketers said that brand safety concerns are the biggest challenge they face on TikTok.

Marketing spend on TikTok is still relatively low. The largest percentage of brand respondents, 46%, told Digiday that they leaned toward allocating no marketing budget to TikTok and 24% spend a small or very small portion of their budget there.

Read more about marketers’ challenges on social platforms

Digiday+ Research digest

Publishers’ biggest concern this year is the deprecation of the third-party cookie. Nearly a third of publisher professionals (31%) said in late Q4 2023 that third-party cookie deprecation is the biggest challenge the industry will face in 2024, according to Digiday+ Research surveys of more than 120 publisher professionals. That’s a huge jump from the 6% who picked third-party cookie deprecation as the biggest challenge for 2023. While publishers are finally confronting the reality that cookies are going away, they’re also still worried about the economy.

The stats:

Twenty-nine percent of publisher pros said economic trends will be the industry’s biggest challenge in 2024, making it the No. 2 concern after the death of the cookie.

Fifty-six percent of publisher pros said they agreed that economic trends will hurt their companies’ performances in 2024, down only very slightly from 59% who said the same last year.

Seventy-three percent of publishers said they agreed that economic trends hurt their companies’ performances in 2023, up from 61% who said the same in 2022.

Read more about publishers’ third-party cookie concerns

Publishers saw a significant drop-off in traffic last year, but many maintained their full-time staff and published titles nevertheless. This is according to Digiday+ Research surveys of more than 300 publisher professionals. More than half of publisher pros (51%) said in late Q4 2023 that their traffic decreased in 2023, compared with just under a third (31%) who said their traffic increased in 2023. That’s a reversal from the year before, when 36% said their traffic decreased in 2022 and 46% said their traffic increased.

The stats:

Despite traffic decreases, the largest percentage of publishers maintained the size of their full-time staff. Forty percent of publisher pros said in Q4 2023 that the size of their companies’ full-time staff had neither increased nor decreased since the start of 2023.

That 40% marked a significant increase from 2022 when 30% of publisher pros said that the size of their full-time staff stayed the same — already an increase from the 23% who said the same in 2021.

The number of titles publishers put out also stayed the same. Nearly two-thirds of publisher pros (64%) told Digiday in Q4 2023 that the number of titles their companies published neither increased nor decreased throughout the year.

Read more about publishers’ 2023 traffic, staffing and titlesSee research from all Digiday Media Brands:

Digiday+ Research

Glossy+ Research

Modern Retail+ Research

https://digiday.com/?p=534258

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/research-briefing-will-tiktok-replace-x-as-the-top-second-screen-during-the-super-bowl/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: BriefingResearchtechnology
Previous Post

Zetaris: Federated Data Lakes Could Make Sense of Enterprise Data ‘Mess’ to Power AI

Next Post

Media Briefing: Buyers say the MFA panic is over – but not forgotten

A Research Framework for Water Health Clinical Diagnosis System in China | Newswise – Newswise

Revolutionary Research Framework Transforms Water Health Clinical Diagnosis in China

July 8, 2025
I Spent $88.03 at American Science and Surplus – Milwaukee Magazine

I Spent $88.03 at American Science and Surplus – Milwaukee Magazine

July 8, 2025
Scientists burned, poked and sliced their way through new robotic skin that can ‘feel everything’ – Live Science

Scientists Test Revolutionary Robotic Skin That Can ‘Feel Everything’ Through Burning, Poking, and Slicing

July 8, 2025
Study of Environment, Lifestyle and Fibroids (SELF) – National Institute of Environmental Health Sciences (.gov)

Study of Environment, Lifestyle and Fibroids (SELF) – National Institute of Environmental Health Sciences (.gov)

July 8, 2025
Fluminense vs Chelsea LIVE on DAZN: Semi-final underway in New Jersey – dazn.com

Fluminense vs Chelsea LIVE on DAZN: Semi-final underway in New Jersey – dazn.com

July 8, 2025
Supply chain careers delivering high pay, purpose in a shifting economy – Supply Chain Management Review

Supply chain careers delivering high pay, purpose in a shifting economy – Supply Chain Management Review

July 8, 2025
Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

July 8, 2025
Kids’ health declined over the past 17 years: Study – Axios

Alarming Decline in Children’s Health Over the Past 17 Years Uncovered

July 8, 2025
Jeffrey Epstein died by suicide and there’s no ‘client list,’ Justice Department says – CNN

Justice Department Confirms Jeffrey Epstein Died by Suicide and Denies Existence of ‘Client List

July 8, 2025
AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

July 8, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (711)
  • Economy (736)
  • Entertainment (21,624)
  • General (15,782)
  • Health (9,773)
  • Lifestyle (741)
  • News (22,149)
  • People (736)
  • Politics (744)
  • Science (15,953)
  • Sports (21,234)
  • Technology (15,719)
  • World (717)

Recent News

A Research Framework for Water Health Clinical Diagnosis System in China | Newswise – Newswise

Revolutionary Research Framework Transforms Water Health Clinical Diagnosis in China

July 8, 2025
I Spent $88.03 at American Science and Surplus – Milwaukee Magazine

I Spent $88.03 at American Science and Surplus – Milwaukee Magazine

July 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version