China’s second-largest short video platform Kuaishou is planning to open an office in Riyadh, the capital of Saudi Arabia, soon, according to a report by the South China Morning Post quoting Kuaishou’s chief financial officer Jin Bing. In addition to the Middle East, the TikTok rival is also eyeing expansion in North Africa and Brazil, where Jin said the company has a “great opportunity,” with people there sharing similarities with Kuaishou’s users at home: “people love to watch good quality content, engage with each other, and purchase products or services online.” The report noted that Kwai, Kuaishou’s international version outside of China, has more than 20 million monthly active users in the Middle East and North Africa region at present. The move comes as TikTok, owned by Chinese firm ByteDance, continues its legal efforts to overturn a US law requiring the hugely popular short video app to be sold or face a nationwide ban. [SCMP]
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