* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 20, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

    Congress Bill Spotlight: Make Entertainment Great Again (MEGA) Act, Renaming Kennedy Center to Trump Center – The Fulcrum

    Congress Proposes MEGA Act to Rename Kennedy Center as Trump Center and Revitalize Entertainment

    Massive Attack Say They’ll Remove Music From Spotify – yahoo.com

    Massive Attack Announces Plans to Pull Their Music from Spotify

    REO to return for UI homecoming – The News-Gazette

    REO Gears Up to Ignite the Stage at UI Homecoming Celebration!

    Gen V Season 2: What is The Odessa Project? – yahoo.com

    Gen V Season 2: Unlocking the Secrets of The Odessa Project

    PENN Entertainment stock rating reiterated at Market Outperform by JMP – Investing.com

    PENN Entertainment Stock Rated a Market Outperformer by Experts

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Gesture-Control Wearables Redefine Human-Technology Interaction – Yahoo Finance

    Gesture-Control Wearables Are Revolutionizing How We Interact with Technology

    Huawei Unveils New AI Chip Tech to Challenge Nvidia’s Lead – Bloomberg.com

    Huawei Unveils New AI Chip Tech to Challenge Nvidia’s Lead – Bloomberg.com

    China says US TikTok deal a ‘win-win’, will review app’s technology and IP transfers – Reuters

    China Hails US TikTok Deal as a ‘Win-Win’ While Launching Review of App’s Technology and IP Transfers

    Bucking the Odds: Why Technology Companies Should Embrace Software Patents Today – Crowell & Moring LLP

    Bucking the Odds: Why Technology Companies Should Embrace Software Patents Today – Crowell & Moring LLP

    City IT presented Best of North Carolina Technology Award – RaleighNC.gov

    City IT Honored with Best of North Carolina Technology Award

    LELO Releases 2025 Futurist Report: Intergenerational Views on Relationships, Sex, and Technology – PR Newswire

    Exploring the Future: How Different Generations View Relationships, Sex, and Technology in 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

    Congress Bill Spotlight: Make Entertainment Great Again (MEGA) Act, Renaming Kennedy Center to Trump Center – The Fulcrum

    Congress Proposes MEGA Act to Rename Kennedy Center as Trump Center and Revitalize Entertainment

    Massive Attack Say They’ll Remove Music From Spotify – yahoo.com

    Massive Attack Announces Plans to Pull Their Music from Spotify

    REO to return for UI homecoming – The News-Gazette

    REO Gears Up to Ignite the Stage at UI Homecoming Celebration!

    Gen V Season 2: What is The Odessa Project? – yahoo.com

    Gen V Season 2: Unlocking the Secrets of The Odessa Project

    PENN Entertainment stock rating reiterated at Market Outperform by JMP – Investing.com

    PENN Entertainment Stock Rated a Market Outperformer by Experts

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Gesture-Control Wearables Redefine Human-Technology Interaction – Yahoo Finance

    Gesture-Control Wearables Are Revolutionizing How We Interact with Technology

    Huawei Unveils New AI Chip Tech to Challenge Nvidia’s Lead – Bloomberg.com

    Huawei Unveils New AI Chip Tech to Challenge Nvidia’s Lead – Bloomberg.com

    China says US TikTok deal a ‘win-win’, will review app’s technology and IP transfers – Reuters

    China Hails US TikTok Deal as a ‘Win-Win’ While Launching Review of App’s Technology and IP Transfers

    Bucking the Odds: Why Technology Companies Should Embrace Software Patents Today – Crowell & Moring LLP

    Bucking the Odds: Why Technology Companies Should Embrace Software Patents Today – Crowell & Moring LLP

    City IT presented Best of North Carolina Technology Award – RaleighNC.gov

    City IT Honored with Best of North Carolina Technology Award

    LELO Releases 2025 Futurist Report: Intergenerational Views on Relationships, Sex, and Technology – PR Newswire

    Exploring the Future: How Different Generations View Relationships, Sex, and Technology in 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

September 29, 2023
in Technology
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
Share on FacebookShare on Twitter

By Julian Cannon  •  September 29, 2023  •  3 min read  •

Snapchat’s decision to close its AR Enterprise division has raised questions about the platform’s evolving augmented reality strategy.

Launched in April 2023, this division aimed to assist businesses in integrating Snapchat’s AR technology into their own applications. However, the investment needed to broaden AR capabilities to meet the needs of retail clients as well as the growth of generative AI has made it harder for Snapchat to “differentiate its offering,” per a note from CEO Evan Spiegel.

With the move, Snapchat is firm that it still plans to invest in its AR experiences for users and advertisers. Existing deals with notable brands like the LA Rams at SoFi Stadium for the current NFL season and American Airlines won’t be affected, said Anmol Malhotra, head of sports partnerships at Snap Inc. American Airlines did not respond to a request for comment and LA Rams declined to comment on this story.

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Snap’s early strategy for the division focused on mobile AR technology, but over time, Snapchat learned that it needed to invest “incrementally to support web-based augmented reality, which is both technically complex and less engaging for its customers,” according to CEO Spiegel’s memo sent to Snap Inc. employees on Sept. 27.

At the same time, the growth of generative AI capabilities has created more competition for AR try-on experiences making Snapchat’s offering more difficult to differentiate.

Snapchat’s previous forays into the realm of AR experiences include those with big-budget films such as “Black Adam” and “Shazam” as well as beauty brand L’Oréal.

“Snap’s augmented reality has offered a way for our clients to create a unique consumer experience you can’t provide with any other platform, such as virtually trying on Carhartt’s famous beanie in a variety of colors,” said Jeremy Ekes, senior director of client strategy and service for the advertising agency January Digital. “It has been a means to break through the advertising clutter and show up in a whitespace in our clients’ category.”

Ekes continued: “It’s no surprise the Enterprise AR offering struggled to scale — in a world where brands must prioritize investment decisions, AR experiences just are not at the top of the punch list. There are bigger fish to fry for most brands, aside from those with massive budgets. With the latest advancement of generative AI, too many other shiny offerings have gotten on the priority list for marketers in the past six months.”

As previously reported on Digiday, advertisers are increasingly hesitant to allocate their budgets to Snapchat due to the platform’s perceived limitations. At the same time, ad budgets have been squeezed and under more scrutiny this year making advertisers focus on bread and butter channels rather than experimental areas like AR, explained Anthony Hamell, executive director of digital and social at TBWAChiatDay NY.

“In an era of economic uncertainty brands have been placing a greater emphasis on performance marketing,” said Brendan Gahan, chief social officer and partner at Mekanism. “As a result, second tier platforms and experimental mediums have undoubtedly suffered. I have little doubt AR has a bright future. However, it’s still an emerging technology.”

—Kristina Monllos contributed reporting.

https://digiday.com/?p=519856

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/snapchat-sunsets-its-ar-enterprise-division-as-it-vows-to-give-advertisers-ar-tools/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: Snapchatsunsetstechnology
Previous Post

Lenovo ThinkBook Plus Gen 4 Review: E Ink and OLED Screens in a Single Laptop

Next Post

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

Mets’ Brandon Nimmo gives young ace strong show of support – Yahoo Sports

Mets’ Brandon Nimmo gives young ace strong show of support – Yahoo Sports

September 20, 2025
Swim Coach serves as Assistant Coach for World Para Championships – news.stthom.edu

Swim Coach serves as Assistant Coach for World Para Championships – news.stthom.edu

September 19, 2025

Henderson Small Business Expo Boosts Local Economy, Opens New Doors – 96.3 KKLZ

September 19, 2025
Shakespeare (with a twist) in Grand Junction – Yahoo

Experience Shakespeare Like Never Before in Grand Junction

September 19, 2025

Lehigh University and Good Shepherd Rehabilitation Join Forces to Advance Disability Health Equity

September 19, 2025
Facts and figures: Women’s leadership and political participation – UN Women

Facts and figures: Women’s leadership and political participation – UN Women

September 19, 2025
Oil rig study reveals vital role of tiny hoverflies – Phys.org

Tiny Hoverflies Prove Essential to the Health of Oil Rig Ecosystems

September 19, 2025
Meet The “Grue Jay”: A Bizarre Rare Bird Spotted In Texas Is A Unique Hybrid Of Two Different Species – IFLScience

Discover the “Grue Jay”: A Bizarre and Rare Hybrid Bird Spotted in Texas

September 19, 2025
Tracing Iron’s Invisible Transformations Just Beneath Our Feet – eos.org

Uncovering Iron’s Hidden Transformations Beneath Our Feet

September 19, 2025
People who stay madly in love after 20+ years of marriage usually share these 9 daily habits – VegOut

9 Daily Habits That Keep Couples Madly in Love After 20+ Years Together

September 19, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (827)
  • Economy (847)
  • Entertainment (21,726)
  • General (17,130)
  • Health (9,891)
  • Lifestyle (860)
  • News (22,149)
  • People (850)
  • Politics (857)
  • Science (16,057)
  • Sports (21,347)
  • Technology (15,829)
  • World (831)

Recent News

Mets’ Brandon Nimmo gives young ace strong show of support – Yahoo Sports

Mets’ Brandon Nimmo gives young ace strong show of support – Yahoo Sports

September 20, 2025
Swim Coach serves as Assistant Coach for World Para Championships – news.stthom.edu

Swim Coach serves as Assistant Coach for World Para Championships – news.stthom.edu

September 19, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version