* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, September 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

    Fox News Entertainment Newsletter: Kate Middleton stuns during Trump state visit, Brett James dead at 57 – Fox News

    Kate Middleton Stuns During Trump State Visit; Remembering Brett James at 57

    Lara Beitz to headline Oshkosh show with top comedians at Time Community Theater Sept. 27 – Yahoo

    Lara Beitz to Headline Star-Studded Oshkosh Comedy Night on September 27

    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Meta to expand Montgomery data hub, pushing total investment to $1.5 billion – Alabama Department of Commerce

    Meta to Supercharge Montgomery Data Hub with $1.5 Billion Investment

    Agentic AI and the future of work: navigating technological promise and the risk of increased automation – Equal Times

    Agentic AI and the Future of Work: Embracing Innovation While Navigating Automation Challenges

    Technology alliance introduces system for stable recycling quality – RECYCLING magazine

    Innovative Technology Alliance Unveils Breakthrough System for Consistent Recycling Quality

    Pepper Pike council considers upgrading technology for streaming meetings, remote meeting participation – Cleveland.com

    Pepper Pike Council Explores Upgrading Technology for Enhanced Streaming and Remote Participation

    How Michelin Uses Technology to Rethink Tire Manufacturing: Interview – Motor1.com

    How Michelin’s Tech-Driven Revolution Is Transforming Tire Manufacturing

    Analysts Offer Insights on Technology Companies: Avnet (AVT), Nvidia (NVDA) and Atlassian (TEAM) – The Globe and Mail

    Experts Share Key Insights on Avnet, Nvidia, and Atlassian’s Future Prospects

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

    Fox News Entertainment Newsletter: Kate Middleton stuns during Trump state visit, Brett James dead at 57 – Fox News

    Kate Middleton Stuns During Trump State Visit; Remembering Brett James at 57

    Lara Beitz to headline Oshkosh show with top comedians at Time Community Theater Sept. 27 – Yahoo

    Lara Beitz to Headline Star-Studded Oshkosh Comedy Night on September 27

    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Meta to expand Montgomery data hub, pushing total investment to $1.5 billion – Alabama Department of Commerce

    Meta to Supercharge Montgomery Data Hub with $1.5 Billion Investment

    Agentic AI and the future of work: navigating technological promise and the risk of increased automation – Equal Times

    Agentic AI and the Future of Work: Embracing Innovation While Navigating Automation Challenges

    Technology alliance introduces system for stable recycling quality – RECYCLING magazine

    Innovative Technology Alliance Unveils Breakthrough System for Consistent Recycling Quality

    Pepper Pike council considers upgrading technology for streaming meetings, remote meeting participation – Cleveland.com

    Pepper Pike Council Explores Upgrading Technology for Enhanced Streaming and Remote Participation

    How Michelin Uses Technology to Rethink Tire Manufacturing: Interview – Motor1.com

    How Michelin’s Tech-Driven Revolution Is Transforming Tire Manufacturing

    Analysts Offer Insights on Technology Companies: Avnet (AVT), Nvidia (NVDA) and Atlassian (TEAM) – The Globe and Mail

    Experts Share Key Insights on Avnet, Nvidia, and Atlassian’s Future Prospects

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Startups should use this co-selling technique for successful partnerships with cloud hyperscalers

January 13, 2024
in Technology
Startups should use this co-selling technique for successful partnerships with cloud hyperscalers
Share on FacebookShare on Twitter

Chaitra Vedullapalli
Contributor

Chaitra Vedullapalli is the co-founder and CMO of Meylah and the president of Women in Cloud. With tech and leadership experience spanning over 26 years, Chaitra has led ecosystem growth and optimization to drive billion-dollar expansions for both Microsoft and Oracle.

When it comes to maintaining the health of your technology startup and/or services business, especially in times of uncertainty, there is no lifeline more powerful than qualified leads. To fill that pipeline, buyers need to feel certain that your solution, application, or product is the best, most trustworthy choice, and this is where things tend to fall apart. How can a startup establish the level of trust needed for a new audience to commit when they’re just starting?

This is where Meylah’s “Better Together” co-sell GTM strategy comes into play.

With a staggering 17% of the $13 trillion B2B (business-to-business) spending dedicated to it, “co-sell” dominated cloud marketplaces in 2023. With this seismic shift, the doors have swung wide open to reveal new customer segments and untapped revenue streams, setting the stage for an enticing business opportunity. Before going into the details of the “Better Together” GTM co-sell strategy, I want to lay the groundwork for what “co-selling” means.

Co-selling is a collaborative GTM partnership between SaaS (software as a service) companies and large cloud hyperscalers such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and others. This partnership involves a joint effort to build, market and sell joint technology solutions and services to customers. At its core, co-selling is joining forces with cloud hyperscalers to jointly develop solutions, attract customers, and leverage the partner’s sales and/or customer success team to drive value for existing customers.

Since July 2023, co-selling with cloud marketplaces has become the new gold standard, as they are intricately intertwined and essential for forging prosperous partnerships with cloud services that ultimately enrich your business, your buyers, and your partners.

In the cloud co-sell model, the transformation happens at three levels simultaneously. The growth on the first level is product-led, which means the product is built on a hyperscaler’s cloud infrastructure. On the second level, the joint solution is usage-based monthly recurring revenue (MRR), which looks like billed revenue or cloud consumption revenue. Lastly, on the third level, the growth happens when the solution-based offer becomes available on cloud marketplaces to help customers transact and onboard to a trust-based buying engine in order to meet their cloud demand and budget constraints.

The basis of the co-sell GTM strategy is built on intimately understanding the problem and debunking the most common myths of the partner experience.

The basis of the co-sell GTM strategy is built on intimately understanding the problem and debunking the most common myths of the partner experience. The problems that most partners are currently experiencing are poor alignment, hitting annual recurring revenue (ARR) goals, driving GTM efficiency, opening new routes to market, improving sales productivity and lack of understanding complex investment planning and return on investment (ROI), which results in poor measurements and ineffective tracking.

Meylah played a critical role in supporting Microsoft’s launch of the #buildfor2030 initiative, honing in on what startups need to become “co-sell ready” with cloud marketplaces.

When crafting your co-sell GTM strategy, adhere to these five guiding principles:

Alignment is key: Successful partnerships require alignment not just in goals, but also in mindset and philosophies. When both parties share a common vision and approach to business, the partnership is more likely to flourish.
Expect 5x ROI: To justify investments and partnerships, it’s crucial to set high expectations for ROI. A 5x ROI minimum ensures that resources are allocated efficiently and that the partnership brings tangible benefits.
Streamline your GTM plan: Funding should come from multiple sources, which means a streamlined and focused GTM plan ensures that efforts are concentrated on key objectives. Additionally, funding from multiple sources diversifies support and minimizes dependency on a single entity.
Transactable via marketplaces: In an increasingly digital world, the ability to transact through online marketplaces is essential. Making your joint customer offer accessible in this manner enhances convenience and scalability.
Invest strategically: This can be the catalyst for capturing the attention of hyperscalers. These investments not only demonstrate commitment, but also showcase your company’s potential for growth and innovation.

After you’ve identified your co-sell partner, there are four essential documents that every prospective partner must have in place when engaging with hyperscalers: the co-sell GTM assessment, the #BetterTogether company information evaluation, the co-sell solution-offer information breakdown, and the GTM plays and investment model. The following sections cover what each document is and why it is essential.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : TechCrunch – https://techcrunch.com/2024/01/13/startups-should-use-this-co-selling-technique-for-successful-partnerships-with-cloud-hyperscalers/

Tags: co-sellingstartupstechnology
Previous Post

TechCrunch’s newsletters are changing; here’s what you need to know

Next Post

When it comes to startups’ flight to quality, have we swung too far in the other direction?

Tropical biodiversity loss from land-use change is severely underestimated by local-scale assessments – Nature

Tropical Biodiversity Loss from Land-Use Change Is Much Worse Than Local Studies Show

September 23, 2025
NIH launches $50M Autism Data Science Initiative to unlock causes and improve outcomes – National Institutes of Health (NIH) | (.gov)

NIH Launches $50M Autism Data Science Initiative to Uncover Causes and Improve Lives

September 23, 2025
Scientists make incredible discovery that solves dangerous issue with plastic: ‘We can help the world’ – Yahoo

Scientists make incredible discovery that solves dangerous issue with plastic: ‘We can help the world’ – Yahoo

September 23, 2025
10 money lessons Boomers learned young that still shape their life choices – VegOut

10 Powerful Money Lessons Boomers Learned Early That Still Shape Their Lives Today

September 23, 2025
Meta to expand Montgomery data hub, pushing total investment to $1.5 billion – Alabama Department of Commerce

Meta to Supercharge Montgomery Data Hub with $1.5 Billion Investment

September 23, 2025
Packers’ Josh Jacobs dealing with a super concerning rushing stat – Yahoo Sports

Packers’ Josh Jacobs dealing with a super concerning rushing stat – Yahoo Sports

September 23, 2025
U.S. and Israel against the world as Palestine dominates UN week – Axios

U.S. and Israel against the world as Palestine dominates UN week – Axios

September 23, 2025
Global economic outlook weakens as policy uncertainty weighs on demand – OECD

Global economic outlook weakens as policy uncertainty weighs on demand – OECD

September 23, 2025
Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

September 23, 2025
AI Tool Predicts Health Problems in Patients 20 Years Before They Emerge – eWeek

AI Tool Detects Health Issues Two Decades Before Symptoms Appear

September 23, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (833)
  • Economy (853)
  • Entertainment (21,731)
  • General (17,200)
  • Health (9,896)
  • Lifestyle (866)
  • News (22,149)
  • People (856)
  • Politics (863)
  • Science (16,064)
  • Sports (21,353)
  • Technology (15,836)
  • World (837)

Recent News

Tropical biodiversity loss from land-use change is severely underestimated by local-scale assessments – Nature

Tropical Biodiversity Loss from Land-Use Change Is Much Worse Than Local Studies Show

September 23, 2025
NIH launches $50M Autism Data Science Initiative to unlock causes and improve outcomes – National Institutes of Health (NIH) | (.gov)

NIH Launches $50M Autism Data Science Initiative to Uncover Causes and Improve Lives

September 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version