* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, August 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    What Are Our Predictions for Taylor Swift’s ‘Life of a Showgirl’ Based on What She’s Told Us So Far? – yahoo.com

    Uncover the Hidden Surprises in Taylor Swift’s ‘Life of a Showgirl’ – Can You Decode Her Clues?

    Bama Dining Serving Up New Food, Entertainment – UA News Center

    Bama Dining Launches Thrilling New Food and Entertainment Experiences

    The latest on Williams-Brice Stadium renovations, entertainment district – On3

    Discover the Thrilling New Upgrades Coming to Williams-Brice Stadium and Its Vibrant Entertainment District!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Teaching older adults how to use technology – WWNY

    Empowering Older Adults to Master Technology with Confidence

    Denver man receives pacemaker using new technology – CBS News

    Denver Man’s Life Transformed by Revolutionary Pacemaker Technology

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    What Are Our Predictions for Taylor Swift’s ‘Life of a Showgirl’ Based on What She’s Told Us So Far? – yahoo.com

    Uncover the Hidden Surprises in Taylor Swift’s ‘Life of a Showgirl’ – Can You Decode Her Clues?

    Bama Dining Serving Up New Food, Entertainment – UA News Center

    Bama Dining Launches Thrilling New Food and Entertainment Experiences

    The latest on Williams-Brice Stadium renovations, entertainment district – On3

    Discover the Thrilling New Upgrades Coming to Williams-Brice Stadium and Its Vibrant Entertainment District!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Teaching older adults how to use technology – WWNY

    Empowering Older Adults to Master Technology with Confidence

    Denver man receives pacemaker using new technology – CBS News

    Denver Man’s Life Transformed by Revolutionary Pacemaker Technology

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Taobao Sets Up Live E-commerce Company

February 21, 2024
in Technology
Taobao Sets Up Live E-commerce Company
Share on FacebookShare on Twitter

On February 20th, Taobao announced the establishment of a live e-commerce company to provide fully managed operational services for celebrities, KOLs, and MCN agencies entering Taobao to start live streaming. According to Taobao, this service is mainly aimed at “novice players” who are new to Taobao, helping them quickly get started and adapt to the Taobao ecosystem.

Chinese media Jiemian has learned that the company is operated by the Taobao and Tmall Group’s Live streaming team and adopts a flexible cooperation model with anchors, offering either a guaranteed minimum or profit-sharing arrangement to help them with account cold start, full-cycle planning, business connections, official inventory, marketing planning, financial management, venue support, and other in-depth fully managed services. Taobao explained that the main purpose of establishing the company is to provide a six-month service for newly entered anchors. After the “novice development period,” anchors and agencies who have adapted to the platform rules can either build their own teams or sign with other MCN agencies.

Will the official establishment of the live e-commerce company lead to competition with other MCN agencies? Regarding this, the company’s head, Yuan Ge, introduced that the managed model is like a new anchor incubation camp, helping new anchors and agencies reduce early operational costs and minimize investment risks. During the six-month support period, anchors can withdraw at any time and automatically terminate the contract to return to the market after six months. “This project will not compete with other agencies. We also welcome agencies to put new anchors they want to sign into the managed model, with the platform helping to bear the early incubation risks. The entire project is not profit-oriented; instead, it will invest in support. The goal is to promote ecosystem prosperity,” Yuan Ge said.

Zhuang Shuai, founder of Bailian Consulting, stated that Taobao and Tmall Group established this company primarily to address two issues in the fiercely competitive platform landscape, which are also core demands of Taobao Live: firstly, Taobao needs to quickly cultivate more high-quality live streamers to drive platform development, and secondly, these high-quality anchors need to stay on the platform more steadily. Zhuang Shuai further added that relying solely on third parties to cultivate super anchors is inefficient and lacks stability, while the Taobao and Tmall team is more familiar with the platform than third-party MCNs and has more autonomous ability to match platform resources for anchors. This way, anchor stability is stronger, and the connection with the platform is closer. “However, at the same time, Taobao still needs to balance the platform’s ecosystem and maintain a fair competitive relationship with independent anchors and third-party MCN companies.”

In 2023, live streaming was designated as one of the five major strategies of the Taobao and Tmall e-commerce system, with its status continuing to rise. Over the past year, Taobao Live has built up overall business capabilities and anchor ecosystems, such as intensively releasing support policies to attract more talented anchors and store broadcasts. The establishment of this new institution is also one of the measures to help develop the ecosystem. Taobao’s direct involvement also indirectly indicates the fierce competition in the industry.

Additionally, recently, Chinese consumers have discovered that some Taobao orders can be directly redirected to WeChat for payment. Regarding this, Taobao customer service repsonded that the WeChat Pay feature is gradually being opened up and is currently only available to select users, and can only be used for purchasing certain items. “The feature is currently in testing, and we will gradually expand its coverage. This process will not take too long,” explained a Taobao customer service representative. However, the representative did not provide a specific timeframe. As of the time of writing, there has been no further official response from Taobao or Tmall.

SEE ALSO: Xiaomi Will Launch Xiaomi 14 in Indian Market on March 7th

Sign up today for 5 free articles monthly!

Pandaily Substack subscribe

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Pandaily – https://pandaily.com/taobao-sets-up-live-e-commerce-company/

Tags: e-commerceTaobaotechnology
Previous Post

OnePlus Watch 2 Exposed in Advance

Next Post

Temu Thrives in the Japanese Market

A Home at the End of the World – atmos.earth

Discover Your Sanctuary: A Home at the End of the World

August 23, 2025
CWI officially opens new Health and Science Building – Idaho Business Review

CWI Unveils Cutting-Edge Health and Science Facility Transforming Education

August 23, 2025
Scientists found the missing nutrients bees need — Colonies grew 15-fold – ScienceDaily

Breakthrough Discovery: Key Nutrients That Supercharge Bee Colonies by 15 Times

August 23, 2025
If boomers did these 7 things today, they’d be called “toxic” by millennials – VegOut

If boomers did these 7 things today, they’d be called “toxic” by millennials – VegOut

August 23, 2025
Why Technology Will Never Take Over Completely – Patheos

Why Technology Will Never Completely Control Our Lives

August 23, 2025

Paulina Ruiz Clinches Gold for Colombia in a Thrilling Triumph

August 23, 2025
Putin wants to attend 2026 FIFA World Cup in the U.S. “very badly,” Trump says – Axios

Putin Eager to Attend 2026 FIFA World Cup in the U.S., Says Trump

August 23, 2025
How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

August 23, 2025
From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

August 23, 2025
Luther College to host discussion exploring links between soil and food health – Luther College

Luther College to host discussion exploring links between soil and food health – Luther College

August 23, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (786)
  • Economy (806)
  • Entertainment (21,685)
  • General (16,630)
  • Health (9,846)
  • Lifestyle (819)
  • News (22,149)
  • People (808)
  • Politics (815)
  • Science (16,019)
  • Sports (21,305)
  • Technology (15,787)
  • World (787)

Recent News

A Home at the End of the World – atmos.earth

Discover Your Sanctuary: A Home at the End of the World

August 23, 2025
CWI officially opens new Health and Science Building – Idaho Business Review

CWI Unveils Cutting-Edge Health and Science Facility Transforming Education

August 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version