* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, June 21, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    ‘Gangs of London’ Producer Explains Season 3 Deaths, Hypes Season 4 – Citizen Tribune

    Gangs of London’ Producer Reveals Shocking Season 3 Deaths and Teases Exciting Season 4

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    ‘Gangs of London’ Producer Explains Season 3 Deaths, Hypes Season 4 – Citizen Tribune

    Gangs of London’ Producer Reveals Shocking Season 3 Deaths and Teases Exciting Season 4

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes

June 16, 2024
in Technology
Share on FacebookShare on Twitter

As of Tuesday, June 11, Riot Games is combining several of its “League of Legends” leagues across Asia and the Americas. So far, most stakeholders in Riot’s esports ecosystem appear to approve of the change, despite the potential for conflicts between regional sponsors.

The updates to Riot’s “League of Legends” ecosystem were announced by Riot esports head John Needham during a “Dev Update” posted to the official “League of Legends” YouTube channel on June 11. The biggest change was the consolidation of Riot’s “League of Legends” leagues in the Americas — the North American LCS, the Latin American LLA and the Brazilian CBLOL league — under a single umbrella.

The new league, so far left unnamed, will be split into North and South regional conferences. Each conference will consist of eight teams, with the LCS contributing six teams to the North conference and CBLOL contributing six teams to the South conference. For each conference, the remaining two team slots will be filled by one team from Latin America and one team from the second tier of “League of Legends” esports, determined via a promotion and relegation system.

“Our priority of making the sport sustainable for the long term through multiple revenue streams remains unchanged,” said Riot Games global head of esports partnerships and business development David Mulhall. “This change will actually add additional opportunities across our ecosystem for brand sponsorships and in-game item sales.”

Reasons for the change

The announcement followed a March blog post by Needham stating that Riot would shift its “League of Legends” team revenue share model from a focus on sponsorship sales toward digital content and in-game item revenue — a strategy cribbed from Riot’s “Valorant” ecosystem, which ran its first ecosystem-wide in-game item revenue share earlier this year.

“We’re supportive of the changes. I’m glad to see Riot take things that have been working well in ‘Valorant’ and apply it to the League of Legends ecosystem,” said Steve Arhancet, co-CEO of Team Liquid, whose “League of Legends” roster competes in the LCS. “This will certainly improve viewership and engagement in the LCS, which will continue the positive trends we’ve already been seeing this year. We have high hopes for even bigger things in 2025.”

In addition to keeping team owners happy, the changes help take some heat off of Riot’s esports department, which was hit by layoffs earlier this year. Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues is a sign that the publisher is streamlining its esports operations as it grows more willing to work with third-party league operators.

Combining the LCS with other regional leagues could also help boost “League of Legends” viewership figures, some of which have flagged over the past year. Though average viewership of “League of Legends” events is up in 2024, peak viewership of the North American “League of Legends” circuit — a key metric for advertisers — has decreased by roughly 8 percent year over year.

“Partners of the new APAC and restructured Americas league will benefit from a much wider audience, a third split [season] annually, higher stakes competition attracting eyeballs, and numerous other benefits,” Mulhall said.

Sponsorships represent a potential wrinkle as Riot implements its ecosystem changes. Regional leagues such as the LCS have their own sponsors that will inevitably be affected as the league is folded in with other regions, and Mulhall acknowledged that conflicts between on-stage partners could lead to possible challenges in the future. 

“I’m confident that we will mitigate those challenges (and in many cases already have done so),” Mulhall said. “We also now will have enhanced language feeds for more region-specific partners.”

The consolidation of Riot’s Americas leagues also risks taking some focus away from the United States “League of Legends” audience, to the detriment of potential advertisers. LCS sponsor Pagoda Snacks, for example, flagged the league’s U.S. ties as one reason behind its decision to sign with the LCS in February.

“At this point, we’re still very focused on North America and activating in that space,” said Pagoda marketing manager Monica Bell in an interview prior to the announced ecosystem changes on June 11. “Pagoda is only sold in the U.S., so in terms of what makes sense for the brand, it’s really playing within North America.”

For Riot Games sponsors with a more global focus, the changes represent an opportunity to reach a wider audience via Riot esports. In spite of the upheaval, Mastercard, a longtime sponsor of the LCS and other Riot esports properties, has embraced the change.

“This is welcome news to Mastercard,” said Mastercard evp of global sponsorships and partnership model Pernilla Winberg Babtist. “As a global company, adding a third destination to the event calendar provides more opportunities to leverage League of Legends with our regional customers, provide more priceless experiences to cardholders and connect with this passionate fanbase more frequently.”

https://digiday.com/?p=547698

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/teams-and-sponsors-approve-of-league-of-legends-esports-ecosystem-changes/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: sponsorsteamstechnology
Previous Post

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

Next Post

How brands are addressing the content landfill problem

Identifying ecological thresholds from functional traits for optimal ecosystem management – Nature

Unlocking Ecological Thresholds Through Functional Traits for Smarter Ecosystem Management

June 21, 2025
Speed-snap science: Solving for molecular details in a flash – Phys.org

Speed-Snap Science: Unlocking Molecular Secrets in a Flash

June 21, 2025
Fish Suffer Up to 22 Minutes of Intense Pain When Taken Out of Water – ScienceAlert

Fish Suffer Up to 22 Minutes of Intense Pain When Taken Out of Water – ScienceAlert

June 21, 2025
Brief Use of CGM May Enhance Lifestyle Awareness in T2D – Medscape

Brief Use of CGM May Enhance Lifestyle Awareness in T2D – Medscape

June 21, 2025
FIFA Club World Cup 2025: Botafogo stuns PSG, 1-0, in tournament’s first major upset – Yahoo Sports

Botafogo Stuns PSG with a Stunning 1-0 Triumph in FIFA Club World Cup 2025’s Biggest Upset

June 21, 2025
Study: Mass Deportations Would Cost California Economy $275 Billion, Decimate Critical Industries – University of California, Merced

Study: Mass Deportations Would Cost California Economy $275 Billion, Decimate Critical Industries – University of California, Merced

June 21, 2025
‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

June 21, 2025
Economics Student Studying Maternal Health Earns National Fellowship – Georgia State University News

Economics Student Studying Maternal Health Earns National Fellowship – Georgia State University News

June 21, 2025
How Tucker Carlson went from war hawk to skeptic – CNN

Tucker Carlson’s Dramatic Shift: From War Hawk to Skeptic

June 21, 2025
Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

June 20, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (695)
  • Economy (709)
  • Entertainment (21,610)
  • General (15,488)
  • Health (9,750)
  • Lifestyle (715)
  • News (22,149)
  • People (712)
  • Politics (716)
  • Science (15,929)
  • Sports (21,205)
  • Technology (15,695)
  • World (689)

Recent News

Identifying ecological thresholds from functional traits for optimal ecosystem management – Nature

Unlocking Ecological Thresholds Through Functional Traits for Smarter Ecosystem Management

June 21, 2025
Speed-snap science: Solving for molecular details in a flash – Phys.org

Speed-Snap Science: Unlocking Molecular Secrets in a Flash

June 21, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version