* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, August 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers

July 2, 2024
in Technology
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Share on FacebookShare on Twitter

By Michael Bürgi  •  July 1, 2024  •

Ivy Liu

After weeks of getting their proverbial ducks in a row, the chief investment officers of several major media agencies, have quietly begun to cut deals with the bigger media players selling their wares in this upfront marketplace. But it’s been a long time coming this year. Why? It’s a buyers’ market apparently — at least according to buyers. 

“This is the slowest developing marketplace that I’ve seen in probably 20 years,” said one buyer who declined to speak for attribution due to client sensitivities — as did the other investment execs. “Every time it’s a buyers market, there’s a slower pace to the marketplace.”

Added another head of investment: “There needs to be an acceptance by partners that they’re not going to get the cost that they maybe were planning on prior to the upfront. There’s a come to Jesus moment for them that needs to happen, and then they realize, ‘If I don’t get going soon, I may lose a lot of [dollar] volume.’ And that’s really being caused by an influx of supply in the streaming space.”

Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyers are demanding of the main streaming services. All investment execs spoke with Digiday on condition of anonymity to speak more freely. 

Amazon Prime’s participation in the upfront as a seller for the first time has also added a new wrinkle to the complexities of an already complicated marketplace. For one, its move to make all of its subscribers ad-supported — forcing anyone who wants an ad-free service to switch back for a fee — flooded the market with millions of eyeballs and driving prices downward.

For another, one investment head bemoaned their belief that Omnicom and WPP — the two last holding companies said to be vying to win Amazon’s ad account, worth an estimated $2.5 billion in media spend — are offering preferential pricing to Amazon in the upfront if the e-commerce and content giant lands its business with their holding company. As expected, neither Omnicom Media Group nor GroupM would comment on whether they are doing that. A Wall Street Journal story a few weeks ago made glancing reference to that possibility.

Meanwhile, all the buyers Digiday spoke with said they are rolling back pricing on the major streamers, which the first buyer described as “obscenely out of touch with the marketplace.” 

“My focus was we are going to adjust and reset the digital streaming pricing that exists in the marketplace,” said the buyer.  “Pricing is “now going to have to come down, and I focused 95% of my efforts against resetting all the digital streaming pricing.” The buyer added that it’s a matter of the premiums and fees that streamers add to their pricing — not unlike a car dealer that tells you what your monthly cost is, but then adds anti-rusting or wiper protection surcharges onto the number.

“When you want to exclude news from something, they’re gonna charge you 10% premium,” said the buyer. “If you’re going to do it programmatically, they’re going to charge you 15% premium. If you’re going to do something targeted, they’re going to charge you 25-30% premiums on top of your CPM. I thought that’s why you were buying streaming — to be more targeted. So why are you telling me the CPM is $28 when it’s really $48 when you’re all said and done?”

All this takes time. Another investment head said they took their time to organize all the options laid out — of which there are many more than even two years ago, including digital video, programmatic, social video on top of linear vs. CTV — before negotiating on cost for their clients.

“We really wanted to get our ducks in a row before we even got to the point of price,” said the buyer who also is looking for CPM rollbacks. “We know where prices were going to end relative to last year, and relative to what we think the market is like. It was more around really landing the plane on all the different elements that go into the actual negotiation. And you’re not negotiating two or three day parts, or two or three channels anymore. It’s a lot.”

Sports content is driving most of the demand, agreed most of the investment heads. “Partners with very large sports portfolios are probably the ones that you’re seeing wrap up sooner than later,” said yet another investment head.

And those sellers with a good amount of sports inventory in their content portfolios will likely wrap up their dealings sooner than those that are entertainment-only. “The sports market is seeing more demand than entertainment/linear and streaming,” said a fourth buyer.

All this is to say the upfront won’t likely wrap up until August — one of the latest times in recent years. It doesn’t help that budgets are down, particularly in entertainment, CPG and tech, as the fourth buyer noted. Two categories said to be spending more are pharma and sports betting.

https://digiday.com/?p=549073

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/the-upfront-market-is-only-now-picking-up-steam-as-buyers-push-pricing-rollbacks-on-streamers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: MarkettechnologyUpfront
Previous Post

Logitech’s got a sexy new Low-Profile Keyboard for High-Performance Gaming

Next Post

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

August 2, 2025
EPA attacks climate science. Here are the facts. – E&E News by POLITICO

EPA Questions Climate Science: Key Insights You Shouldn’t Miss

August 2, 2025
6 science-backed strategies to improve your memory – National Geographic

6 Proven Science-Backed Strategies to Boost Your Memory

August 2, 2025
Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

August 2, 2025
2025 World Junior Summer Showcase: 3 things learned on Day 5 – NHL.com

3 Must-Know Highlights from Day 5 of the 2025 World Junior Summer Showcase

August 2, 2025
Economic Reality Bites Trump and His Protectionist Trade Policies – The New Yorker

How Trump’s Protectionist Trade Policies Ended Up Hurting the Global Economy

August 2, 2025
Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

August 2, 2025
President Trump Delivers Remarks on Making Health Technology Great Again – The White House (.gov)

President Trump Delivers Remarks on Making Health Technology Great Again – The White House (.gov)

August 2, 2025
Trump’s super PAC in powerful financial position with nearly $200 million on hand – CNN

Trump’s super PAC in powerful financial position with nearly $200 million on hand – CNN

August 2, 2025
It’s time to retire the word ‘technology’ – Financial Times

Why It’s Time to Retire the Word ‘Technology’ for Good

August 2, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (750)
  • Economy (775)
  • Entertainment (21,653)
  • General (16,241)
  • Health (9,812)
  • Lifestyle (783)
  • News (22,149)
  • People (776)
  • Politics (784)
  • Science (15,988)
  • Sports (21,270)
  • Technology (15,752)
  • World (758)

Recent News

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

August 2, 2025
EPA attacks climate science. Here are the facts. – E&E News by POLITICO

EPA Questions Climate Science: Key Insights You Shouldn’t Miss

August 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version