* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, August 25, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers

July 2, 2024
in Technology
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Share on FacebookShare on Twitter

By Michael Bürgi  •  July 1, 2024  •

Ivy Liu

After weeks of getting their proverbial ducks in a row, the chief investment officers of several major media agencies, have quietly begun to cut deals with the bigger media players selling their wares in this upfront marketplace. But it’s been a long time coming this year. Why? It’s a buyers’ market apparently — at least according to buyers. 

“This is the slowest developing marketplace that I’ve seen in probably 20 years,” said one buyer who declined to speak for attribution due to client sensitivities — as did the other investment execs. “Every time it’s a buyers market, there’s a slower pace to the marketplace.”

Added another head of investment: “There needs to be an acceptance by partners that they’re not going to get the cost that they maybe were planning on prior to the upfront. There’s a come to Jesus moment for them that needs to happen, and then they realize, ‘If I don’t get going soon, I may lose a lot of [dollar] volume.’ And that’s really being caused by an influx of supply in the streaming space.”

Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyers are demanding of the main streaming services. All investment execs spoke with Digiday on condition of anonymity to speak more freely. 

Amazon Prime’s participation in the upfront as a seller for the first time has also added a new wrinkle to the complexities of an already complicated marketplace. For one, its move to make all of its subscribers ad-supported — forcing anyone who wants an ad-free service to switch back for a fee — flooded the market with millions of eyeballs and driving prices downward.

For another, one investment head bemoaned their belief that Omnicom and WPP — the two last holding companies said to be vying to win Amazon’s ad account, worth an estimated $2.5 billion in media spend — are offering preferential pricing to Amazon in the upfront if the e-commerce and content giant lands its business with their holding company. As expected, neither Omnicom Media Group nor GroupM would comment on whether they are doing that. A Wall Street Journal story a few weeks ago made glancing reference to that possibility.

Meanwhile, all the buyers Digiday spoke with said they are rolling back pricing on the major streamers, which the first buyer described as “obscenely out of touch with the marketplace.” 

“My focus was we are going to adjust and reset the digital streaming pricing that exists in the marketplace,” said the buyer.  “Pricing is “now going to have to come down, and I focused 95% of my efforts against resetting all the digital streaming pricing.” The buyer added that it’s a matter of the premiums and fees that streamers add to their pricing — not unlike a car dealer that tells you what your monthly cost is, but then adds anti-rusting or wiper protection surcharges onto the number.

“When you want to exclude news from something, they’re gonna charge you 10% premium,” said the buyer. “If you’re going to do it programmatically, they’re going to charge you 15% premium. If you’re going to do something targeted, they’re going to charge you 25-30% premiums on top of your CPM. I thought that’s why you were buying streaming — to be more targeted. So why are you telling me the CPM is $28 when it’s really $48 when you’re all said and done?”

All this takes time. Another investment head said they took their time to organize all the options laid out — of which there are many more than even two years ago, including digital video, programmatic, social video on top of linear vs. CTV — before negotiating on cost for their clients.

“We really wanted to get our ducks in a row before we even got to the point of price,” said the buyer who also is looking for CPM rollbacks. “We know where prices were going to end relative to last year, and relative to what we think the market is like. It was more around really landing the plane on all the different elements that go into the actual negotiation. And you’re not negotiating two or three day parts, or two or three channels anymore. It’s a lot.”

Sports content is driving most of the demand, agreed most of the investment heads. “Partners with very large sports portfolios are probably the ones that you’re seeing wrap up sooner than later,” said yet another investment head.

And those sellers with a good amount of sports inventory in their content portfolios will likely wrap up their dealings sooner than those that are entertainment-only. “The sports market is seeing more demand than entertainment/linear and streaming,” said a fourth buyer.

All this is to say the upfront won’t likely wrap up until August — one of the latest times in recent years. It doesn’t help that budgets are down, particularly in entertainment, CPG and tech, as the fourth buyer noted. Two categories said to be spending more are pharma and sports betting.

https://digiday.com/?p=549073

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/the-upfront-market-is-only-now-picking-up-steam-as-buyers-push-pricing-rollbacks-on-streamers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: MarkettechnologyUpfront
Previous Post

Logitech’s got a sexy new Low-Profile Keyboard for High-Performance Gaming

Next Post

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

August 25, 2025
What moving averages say about Genenta Science S.p.A. Depositary Receipt – Stop Loss & Technical Pattern Based Signals – Newser

What Moving Averages Reveal About Genenta Science S.p.A.: Key Stop Loss Strategies and Technical Patterns Uncovered

August 25, 2025
Asking Eric: My partner’s unhealthy lifestyle is killing our relationship – MassLive

How My Partner’s Unhealthy Habits Are Driving a Wedge Between Us

August 25, 2025
Ten upcoming sports stadiums where technology takes to the field – Dezeen

10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

August 25, 2025
WEATHER REPORT: Notre Dame Fighting Irish VS Miami Hurricanes – Yahoo Sports

Epic Showdown Ahead: Notre Dame Fighting Irish Clash with Miami Hurricanes

August 25, 2025
Dengue – World Health Organization (WHO)

Dengue – World Health Organization (WHO)

August 25, 2025
5 Years On, China’s Property Crisis Has No End in Sight – The New York Times

Five Years Later, China’s Property Crisis Shows No Signs of Easing

August 25, 2025
‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

August 25, 2025
State regulators approve sharp health insurance rate increases – Insurance Business America

State Regulators Greenlight Steep Health Insurance Rate Hikes

August 25, 2025
Pols & Politics: Audit finds Mass. government fraudulent spending nearly doubled in Q4 – Boston Herald

Pols & Politics: Audit finds Mass. government fraudulent spending nearly doubled in Q4 – Boston Herald

August 25, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (789)
  • Economy (809)
  • Entertainment (21,688)
  • General (16,662)
  • Health (9,849)
  • Lifestyle (822)
  • News (22,149)
  • People (810)
  • Politics (818)
  • Science (16,020)
  • Sports (21,308)
  • Technology (15,790)
  • World (790)

Recent News

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

Pressured researchers in ecology and conservation demand support to guarantee fair interactions with stakeholders – ScienceDirect.com

August 25, 2025
What moving averages say about Genenta Science S.p.A. Depositary Receipt – Stop Loss & Technical Pattern Based Signals – Newser

What Moving Averages Reveal About Genenta Science S.p.A.: Key Stop Loss Strategies and Technical Patterns Uncovered

August 25, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version