* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, October 10, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    China outlines more controls on exports of rare earths and technology – fox40.com

    China Unveils Tougher Restrictions on Rare Earth and Technology Exports

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    China outlines more controls on exports of rare earths and technology – fox40.com

    China Unveils Tougher Restrictions on Rare Earth and Technology Exports

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

The Value of Independent Third-Party Content

April 22, 2024
in Technology
The Value of Independent Third-Party Content
Share on FacebookShare on Twitter

February 9, 2024

Content

Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, non-biased sources are essential when conducting research and building a vendor shortlist. And in the age of generative AI, this desire for high-quality, trustworthy content is only growing.

Buyers are relying even more on analyst and independent experts for trusted information

This chart from the 2024 Media Consumption Study reveals data showing that buyers are relying even more on independent content for trusted information.Buying teams are relying on independent, third-party content more than ever for technology purchases.

Source: TechTarget, 2024 Media Consumption Survey

Why is third-party content considered more valuable and trustworthy?

Independent media sites and analyst firms like Enterprise Strategy Group, IDC, Forrester, Gartner and Omdia are essential to today’s community of tech buyers as they research solutions. This is because even if the content you produce on your own is amazing – and you provide compelling, complete and transparent narratives that address every question a potential customer may have – the reality is that the information is still coming from you as the vendor, hoping to sell your solutions and compete with other companies for market share.

Discerning buyers always consider the source of the information they’re consuming, and this is where independent analyst content enters the picture. Third-party analysts can tell your story from their perspective, which helps to garner audience trust for your brand. Using their voice allows you to leverage that firm’s reputation and market expertise in the building of your brand identity and go-to-market strategy.

Why is third-party content so effective at engaging buyers?

In TechTarget lead generation promotions we see, independent analyst-authored content achieving a 30-35% better response, on average, than vendor-authored content in outbound promos.
In both the early and late stages of their research journey, the top media type buyers leverage is independent technical advice.
Content isn’t consumed by a single “buyer,” rather buying teams – consisting of nine members on average with individual responsibilities and perspectives. This type of content serves as a single source of truth for these buying teams to make decisions.

Therefore, trusted third-party content is essential to today’s buying cycle, so we recommend you meet your target audience where they are by serving up this independent research content in your campaigns and content engine. Doing so will likely result in better audience engagement for you.

Third-party content in the age of AI

Tech buyers have serious concerns with AI around trust. Given the emergence of AI-generated content, in the same survey of tech buyers, over 90% agree with the phrase, “I prioritize information from trusted experts over content that might have been authored by ChatGPT or generative AI.”

This makes independent content even more important, as people want high-quality, valuable content they know they can trust to make tech and business decisions.

Why third-party content is your “secret weapon” in your content library

Beyond the high audience engagement factor, third-party content accomplishes what even the very best vendor-authored content simply cannot on its own: a vendor-agnostic and neutral voice that validates topic and market trends, creates trust with vendor-neutral product comparisons and reviews and empowers buyers to navigate any market hype. These independently produced assets are, indeed, high-value assets for your business. Utilizing third-party content garners audience trust while growing brand awareness, providing unbiased topical information and technical advice, and differentiating yourself from competitors.

In this vein, adding more third-party content is one of our top tips we recommend to clients to improve their content syndication campaign(s). If your campaign relies heavily on content produced in-house, this creates a gap in authorship diversity. And with a growing audience appetite for third-party content, as the data above illustrates, this missed opportunity plays an increasingly important role in bolstering campaign performance.

Promoting content from multiple sources – in addition to establishing trust with diverse authors and giving unbiased topical information and technical advice – is essential to a well-balanced content strategy.

The bottom line

The TL; DR is this: the value of third-party content is threefold: Buyers crave analyst-authored, vendor-neutral resources, so utilizing this content allows you to capitalize on audience engagement – it balances out what may otherwise be a vendor- or solution-centric content footprint – and it establishes trust with buyers who rely on third-party expertise to make their purchasing decisions.

If you’re looking to implement third-party content, start here by learning how our team of market experts can assist you.

B2B content, B2B marketing

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : TechTarget – https://www.techtarget.com/the-value-of-independent-third-party-content/

Tags: independenttechnologyvalue
Previous Post

Bending metal: The changing server business

Next Post

What Do Your Dreams Mean? Sleep Experts Reveal Common Interpretations

High Five: The rest of the world’s top upcoming qualifiers – The New York Times

October 10, 2025
Donald Trump’s fortress economy is starting to hurt America – The Economist

How Donald Trump’s Fortress Economy Is Starting to Hurt America

October 10, 2025
The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

October 10, 2025
Board of Health Meeting – City of Somerville (.gov)

Inside the Latest Somerville Board of Health Meeting: Key Updates and Decisions

October 10, 2025
The Politics Hour: Why a candidate’s text messages are shaking up Virginia’s elections – WAMU

How a Candidate’s Text Messages Are Shaking Up Virginia’s Elections

October 10, 2025
Climate Change Poses ‘Ecological Trap’ for Species Struggling to Adapt – Bioengineer.org

Climate Change Creates a Dangerous Ecological Trap for Struggling Species

October 10, 2025
Science and the heart: Remembering Jane Goodall – American Animal Hospital Association – AAHA

Unlocking the Heart’s Secrets: Celebrating Jane Goodall’s Enduring Legacy

October 10, 2025
Young trucker couple embraces flatbed trucking, balanced lifestyle – Truck News

Young trucker couple embraces flatbed trucking, balanced lifestyle – Truck News

October 10, 2025
China outlines more controls on exports of rare earths and technology – fox40.com

China Unveils Tougher Restrictions on Rare Earth and Technology Exports

October 10, 2025
Midway’s Tate Mason named Week 7 WVLT Sports/5Star Preps Player of the Week – WVLT

Midway’s Tate Mason named Week 7 WVLT Sports/5Star Preps Player of the Week – WVLT

October 9, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (860)
  • Economy (881)
  • Entertainment (21,754)
  • General (17,511)
  • Health (9,923)
  • Lifestyle (893)
  • News (22,149)
  • People (881)
  • Politics (891)
  • Science (16,091)
  • Sports (21,381)
  • Technology (15,861)
  • World (864)

Recent News

High Five: The rest of the world’s top upcoming qualifiers – The New York Times

October 10, 2025
Donald Trump’s fortress economy is starting to hurt America – The Economist

How Donald Trump’s Fortress Economy Is Starting to Hurt America

October 10, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version