* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, October 4, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics

March 12, 2024
in Technology
‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
Share on FacebookShare on Twitter

By Kimeko McCoy  •  March 12, 2024  •  3 min read  •

Subscribe: Apple Podcasts • Stitcher • Spotify

For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.

With more than 1,000 locations nationwide in airports, hospitals, office buildings, universities and more, Mella said Farmer’s Fridge’s business model has required non-traditional marketing strategies. “We are looking into doing things, like we’re buying media at the exact point of purchase,” she said in a recent interview with Digiday. “But there’s no easy, silver bullet approach to this. It’s really doing a lot of small things to build the amplifier effect of media.”

On this episode of the Digiday Podcast, we caught up with Mella to talk about Farmer’s Fridge’s non-traditional approach to marketing, measurement and media.

Below are highlights from the conversation, which have been lightly edited and condensed for clarity. 

Building credibility through third-party channels

With this unique marketing challenge that we’re up against, we’ve really focused on owned and earned media so far in our strategy, and are starting to think about what paid would look like. On the earned side, we’ve invested a lot in our earned presence and are really proud of what we’ve been able to do there. Our strategy there is to build credibility through third-party channels. So whether that’s things like racking up awards, or feeding local TV anchors, doing live taste tests, [it’s] just getting that external validation to help consumers realize that this is a delicious option for them when they are on the go. On the earned side, it could look anything like local media segments. We do a lot of TV, trade media, as well as we’ll do more out of the box things.

Keeping up with content churn

Most of our social work is done through in-house creators, but it absolutely is a feed the beast thing. We’re always candidly trying to figure out how much is the right cadence for us to post. Something I always try to lean on leading a social team is UGC [user generated content], or as I like to call it “making others do the work for you.” We have such loyal fans. We’re getting tagged every single day. We’re getting posted about. People are writing funny tweets about us. And so resurfacing a lot of that content on our own brand page is what I try to do because it builds that external credibility. We don’t have to be shooting 24/7 ourselves and honestly, it does pretty well.

Measurement through fragmentation

For the purpose of this discussion, the point-of-sale is through the friend itself. When you think of that, as a brick-and-mortar business, I’m driving foot traffic to these brick-and-mortar locations, rather than clicks to a website, which is just a total flip of how you think of marketing. When I talk to a lot of vendors, they’re like, “Whoa. There’s no e-commerce point-of-sale.” So all of a sudden, the attribution modeling that is so common to prove ROI on marketing spend is not existent for us. With that, we’ve had to really reevaluate how we run our paid media. Doing tests like programmatic has been something that we look at, but figuring out how to measure that is a struggle. We think a lot about how to do geo-targeted ads. But with 1,200 locations, it would be so geo-targeted to these very specific vending machines that we haven’t completely cracked that nut. One thing we are looking at is strategic out-of-home.

https://digiday.com/?p=537492

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

March 12, 2024  •  8 min read

For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.

Adalytics report exposes the intricacies of made-for-advertising sites

March 11, 2024  •  4 min read

Maybe, just maybe, tackling the spread of made-for-advertising sites won’t be as simple as people thought.

Chrome chaos: Unraveling the language of the third-party cookie demise

March 11, 2024  •  4 min read

Welcome, dear readers, to the land of digital double-speak, where even the most innocuous phrases come with a side order of hidden meanings.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/podcasts/theres-no-e-commerce-point-of-sale-farmers-fridges-marketing-director-liz-mella-hones-in-on-non-traditional-tactics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: e-commercetechnologyThere's
Previous Post

‘Honest Don’ Coins New Nickname for Himself During Late Night Rant on Truth Social

Next Post

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

‘This is unprecedented:’ Ecology restricts surface water use in the Yakima River Basin – Yakima Herald-Republic

Unprecedented Move: Ecology Imposes New Restrictions on Yakima River Basin Surface Water Use

October 4, 2025
Roane State, TCAT Knoxville mark milestone at new health science campus – Oakridger

Roane State and TCAT Knoxville Celebrate Major Milestone at New Health Science Campus

October 4, 2025
Science Hill blanks Morristown East – Johnson City Press

Science Hill Cruises to a Commanding Shutout Over Morristown East

October 4, 2025
Favorite Halloween candies in Missouri, Oklahoma, Kansas, Arkansas – Yahoo

Discover the Most Beloved Halloween Candies in Missouri, Oklahoma, Kansas, and Arkansas!

October 4, 2025
MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

October 4, 2025
Dodgers’ Roki Sasaki opens up about pitching in relief – Yahoo Sports

Dodgers’ Roki Sasaki opens up about pitching in relief – Yahoo Sports

October 4, 2025
Ageing and health – World Health Organization (WHO)

Ageing and health – World Health Organization (WHO)

October 3, 2025
CFOs confident in their own companies but not in the economy – CFO.com

CFOs Reveal Unshakable Confidence in Their Companies Amid Economic Uncertainty

October 3, 2025
Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

October 3, 2025
WFSD Announces Northwell Mental Health Partnership – William Floyd School District

WFSD Announces Northwell Mental Health Partnership – William Floyd School District

October 3, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (850)
  • Economy (870)
  • Entertainment (21,744)
  • General (17,397)
  • Health (9,913)
  • Lifestyle (883)
  • News (22,149)
  • People (872)
  • Politics (881)
  • Science (16,081)
  • Sports (21,371)
  • Technology (15,853)
  • World (853)

Recent News

‘This is unprecedented:’ Ecology restricts surface water use in the Yakima River Basin – Yakima Herald-Republic

Unprecedented Move: Ecology Imposes New Restrictions on Yakima River Basin Surface Water Use

October 4, 2025
Roane State, TCAT Knoxville mark milestone at new health science campus – Oakridger

Roane State and TCAT Knoxville Celebrate Major Milestone at New Health Science Campus

October 4, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version