Apple has earlier announced the opening of a new flagship store – the Shanghai Jing’an Store. According to related reports, this store will become the highest standard Apple flagship store in China, undoubtedly attracting the attention of numerous Apple fans.
From the known renovation information, the Shanghai Jing’an Store is expected to cover an area of 3,835 square meters, with a total investment exceeding 83.4 million yuan. Its retail store level is second only to the global Apple flagship store on New York’s Fifth Avenue, reflecting its prestigious status. Given such a high-profile opening, some bloggers speculate that Apple CEO Tim Cook may attend the grand opening ceremony in person.
It is reported that to celebrate the opening, the Shanghai Symphony Orchestra will deliver a wonderful live performance on the opening day, bringing an unforgettable audio-visual feast for many “Apple fans”. From March 23 to April 30, the new store will also launch a series of exclusive courses. Under the careful guidance of Apple Creative trainers, consumers can improve their photography and video production skills and enjoy the fun of creation.
Apple’s business layout in mainland China continues to expand, with a total of 45 direct stores spread across 23 cities. Among them, the four first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen have 16 stores, with Shanghai leading the pack with seven stores, covering multiple bustling areas such as Hong Kong Plaza, East Nanjing Road, IAPM Mall, and IFC Mall in the International Financial Center.
However, it’s worth noting that despite Apple’s continuous expansion of its retail business in China, data from market research firm Counterpoint Research shows that Apple’s iPhone sales in the Chinese market faced a year-on-year decline in the first six weeks of this year, with sales falling by 24% year-on-year. This change has led to Apple’s ranking in the Chinese smartphone market dropping to fourth, with its market share also falling from 19% in 2023 to 15.7%.
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