Uniqlo Takes Legal Action Against SHEIN for Alleged Counterfeit Sales

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Uniqlo, a brand under the Fast Retailing Group, has initiated legal proceedings against three firms associated with the retail brand SHEIN. The companies in question, Roadget Business Pte., Fashion Choice Pte. Ltd., and SHEIN JAPAN Co., Ltd., are accused of selling counterfeit versions of Uniqlo’s round mini shoulder bags.

Uniqlo alleges that these actions constitute a violation of the Unfair Competition Prevention Act. The lawsuit was filed with the Tokyo District Court on December 28, 2023. In their complaint, Uniqlo calls for an immediate cessation of the counterfeit sales and seeks compensation for the financial damages incurred by the company due to these practices.

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