China’s ubiquitous WeChat app has often seemed slow to make changes to its popular interface. In recent months, the frequency of WeChat updates has increased. It has now rolled out a feature that allows users to pin specific posts to the top of its Instagram-like Moments function. In a move that has been largely adopted by similar platforms years ago, the pinned feature offers WeChat users the flexibility to select the posts they want visitors to see on their personal page. As China’s largest super app, WeChat serves as an indispensable channel for chat, store payments, news, ride-hailing, and utility bill payments. [TechNode reporting]
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