Spain’s privacy watchdog has barred Meta from launching two features on Facebook and Instagram that the tech giant says were intended to encourage users to vote in the upcoming EU elections.
The tools, dubbed Election Day Information (EDI) and Voter Information Unit (VIU), would send notifications to all eligible Instagram and Facebook users in the EU, reminding them to vote.
Both features were set to be rolled out imminently across the EU (except for in Italy, which already has an ongoing dispute with Meta over the matter).
You’d assume that the more people that vote, the better for democracy. But Spain’s data protection agency, AEPD, believes the new features violate Europe’s General Data Protection Regulation (GDPR).
The new functionalities would require users to input personal data including their name, IP address, age, and gender. Meta claims this data gathering is essential in determining whether a user is eligible to vote or not.
The
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