* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, June 9, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Fire Tech Brief: 5 Fire Apparatus Technology Upgrades – firehouse.com

    Revving Up Safety: 5 Innovative Upgrades for Fire Apparatus Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Fire Tech Brief: 5 Fire Apparatus Technology Upgrades – firehouse.com

    Revving Up Safety: 5 Innovative Upgrades for Fire Apparatus Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023

December 6, 2023
in Technology
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
Share on FacebookShare on Twitter

By Alexander Lee  •  December 6, 2023  •  4 min read  •

This editorial series examines industry trends across the media, media buying and marketing sectors as 2023 closes and the new year begins. More from the series →

Rockstar Games published the first official trailer for the hotly anticipated “Grand Theft Auto 6” on Dec. 5 — and immediately sparked a frenzy of excitement within the online gaming community.

It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years. Rockstar titled yesterday’s trailer as “Trailer 1,” making it clear that the company is poised to launch a massive marketing campaign in the lead-up to the game’s 2025 release. (Rockstar representatives did not respond to requests for comment prior to the publication of this article.)

Here’s why the release of the first “GTA 6” trailer was arguably the gaming industry’s splashiest marketing moment of the year — just in time for 2024.

The key numbers

After an anonymous Twitter (now X) account leaked the trailer 14 hours early, Rockstar Games posted a tweet imploring viewers to watch the official trailer video on YouTube — and despite the leak, the trailer immediately exploded in viewership. According to Twitter’s official metrics, the post generated over 20 million views within its first hour; at the time of this article’s writing, the YouTube video is the No. 1 trending on the platform, standing at 75 million views and counting.

Rockstar Games, a subsidiary of Take-Two Interactive, stands to make an eye-popping amount of money from “GTA 6.” Collectively, “Grand Theft Auto” titles have sold more than 400 million copies worldwide, reflecting billions of dollars in revenues. However, the game will have to sell well to make up its rumored production budget of between $1 billion and $2 billion.

The release of the first “GTA 6” trailer has already been massively beneficial for Rockstar Games. The company’s YouTube subscribers jumped by 1.5 million within a day of the trailer’s release, reflecting a 23 percent increase in the company’s overall subscriber base, according to findings from the comparison website NZCasinoClub. The tens of millions of views on the YouTube video could earn Rockstar hundreds of thousands of dollars in ad revenue alone.

Cultural currency

The explosive response to the first “GTA 6” trailer shows how the “Grand Theft Auto” brand might be one of the most powerful intellectual properties in the video game sphere, or perhaps even in entertainment as a whole. Every iteration of the game has consistently smashed sales records and satisfied critics, and Rockstar has deftly made sure not to overload consumers with the IP — there’s no “GTA” television series, for example, despite the recent successes of video game film and television adaptations.

“Grand Theft Auto” is currently operating in a rarefied part of the entertainment landscape. It’s the “Star Wars” or the Marvel of games, and it’s difficult to think of other gaming properties with the cultural cachet to compete.

Potential for live service revenue

In the past, the majority of revenues gleaned from “Grand Theft Auto” titles came directly through sales of the game itself. “GTA 5” was sold for a standard price of $39.99 upon launch, and “GTA 6” will likely go for more, given the average cost of premium games has increased to something closer to $60 in 2023. 

But with “GTA 6,” Rockstar has far more opportunities to generate additional revenue beyond the initial sale of the game. In 2024, free-to-play games are likely to continue growing in popularity, and “GTA” has all the trappings of a successful live service game. 

In Take-Two Interactive’s Q2 2024 earnings call last month, CFO Lainie Goldstein flagged pre-existing “GTA” live service products such as virtual currency and premium memberships as a source of growth for the company, making it clear that Rockstar is well aware of the potential of this revenue stream for “GTA 6.”

“Our performance reflects better-than-expected results from ‘Grand Theft Auto 5’ and ‘Grand Theft Auto Online,’” Goldstein said.

A content bonanza

The most effective promotional channel within the gaming community is still individual influencers and their followings, and Rockstar Games will have no trouble reaching this audience with “GTA 6.” The release of the game’s first trailer after years of relative radio silence has made the trailer a must-watch for just about every streamer and influencer in the gaming space, and even a cursory search of “GTA VI” on YouTube reveals that top names such as Felix “xQc” Lengyel and Kai Cenat have already posted their own videos directing viewers back to the trailer. 

“Do not blame me,” Cenat told his viewers. “I am watching this video 10 times straight, for the 10 years I had to wait.”

https://digiday.com/?p=527894

football game

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

December 6, 2023  •  4 min read

In response to this challenge, the NFL’s Detroit Lions have adopted a proactive strategy, introducing an extra channel for their local NFL broadcast. The objective is to broaden advertising opportunities, leverage direct-to-consumer distribution, and establish stronger connections with local fans, with the ultimate goal of increasing preseason viewership.

Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

December 6, 2023  •  4 min read

A healthcare client that decided to scrap all conversion tags and cookies within weeks provides a case study for what will likely be a common experience in a year’s time.

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

December 6, 2023  •  8 min read

Marketers share what’s on their minds at the Digiday Programmatic Marketing Summit.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/why-the-first-grand-theft-auto-6-trailer-might-be-gamings-biggest-marketing-moment-of-2023/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: FirstGrandtechnology
Previous Post

Zoomo and DoorDash Launch Dedicated Rider Hub, Elevating Rider Experience for Food Delivery Couriers

Next Post

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

PCT Day 16-22 — Ecological Whiplash – The Trek

PCT Day 16-22 — Ecological Whiplash – The Trek

June 9, 2025
Attacks on science are attacks on making and keeping America great: op-ed – AL.com

Attacks on science are attacks on making and keeping America great: op-ed – AL.com

June 9, 2025
Science Confirms: Social Media Could Be Making Kids Depressed – SciTechDaily

Science Confirms: Social Media Could Be Making Kids Depressed – SciTechDaily

June 9, 2025
ZEL Mallorca, the active lifestyle brand of Meliá unveils bold and vibrant signature suite in Mallorca collaboration with Parisian artistic duo, Pangea. – Edomex Al Día

ZEL Mallorca, the active lifestyle brand of Meliá unveils bold and vibrant signature suite in Mallorca collaboration with Parisian artistic duo, Pangea. – Edomex Al Día

June 9, 2025
Power up your play with Nintendo Switch 2 and Mario Kart World launching today – News – Nintendo Official Site – Nintendo

Get Ready to Race: Nintendo Switch 2 and Mario Kart World Launch Today!

June 9, 2025
Lebanon aims to lure back wealthy Gulf tourists to jump-start its war-torn economy – Los Angeles Times

Lebanon Sets Sights on Wealthy Gulf Tourists to Revive Its War-Torn Economy

June 8, 2025
Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

June 8, 2025
Couples who cuddle before sleep reap key health benefits, study reveals – Fox News

Couples who cuddle before sleep reap key health benefits, study reveals – Fox News

June 8, 2025
‘Damnit, get somebody in there’: Jimmy Patronis presses Ron DeSantis on CFO vacancy – Florida Politics

Damnit, Get Somebody In There!’ Jimmy Patronis Urges Ron DeSantis to Fill CFO Vacancy Immediately

June 8, 2025
Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

June 8, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (678)
  • Economy (691)
  • Entertainment (21,597)
  • General (15,280)
  • Health (9,733)
  • Lifestyle (695)
  • News (22,149)
  • People (692)
  • Politics (698)
  • Science (15,910)
  • Sports (21,193)
  • Technology (15,677)
  • World (676)

Recent News

PCT Day 16-22 — Ecological Whiplash – The Trek

PCT Day 16-22 — Ecological Whiplash – The Trek

June 9, 2025
Attacks on science are attacks on making and keeping America great: op-ed – AL.com

Attacks on science are attacks on making and keeping America great: op-ed – AL.com

June 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version