* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, June 29, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Wayve Expands Engineering Leadership to Power Next-Gen Autonomous Driving Technology – Silicon Canals

    Wayve Boosts Engineering Leadership to Accelerate Next-Gen Autonomous Driving Innovation

    Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

    Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

    Ostin Technology (OST): Volatility’s Warning or Contrarian Opportunity? – AInvest

    Ostin Technology (OST): Navigating Market Volatility – Red Flag or Hidden Opportunity?

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Wayve Expands Engineering Leadership to Power Next-Gen Autonomous Driving Technology – Silicon Canals

    Wayve Boosts Engineering Leadership to Accelerate Next-Gen Autonomous Driving Innovation

    Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

    Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023

December 6, 2023
in Technology
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
Share on FacebookShare on Twitter

By Alexander Lee  •  December 6, 2023  •  4 min read  •

This editorial series examines industry trends across the media, media buying and marketing sectors as 2023 closes and the new year begins. More from the series →

Rockstar Games published the first official trailer for the hotly anticipated “Grand Theft Auto 6” on Dec. 5 — and immediately sparked a frenzy of excitement within the online gaming community.

It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years. Rockstar titled yesterday’s trailer as “Trailer 1,” making it clear that the company is poised to launch a massive marketing campaign in the lead-up to the game’s 2025 release. (Rockstar representatives did not respond to requests for comment prior to the publication of this article.)

Here’s why the release of the first “GTA 6” trailer was arguably the gaming industry’s splashiest marketing moment of the year — just in time for 2024.

The key numbers

After an anonymous Twitter (now X) account leaked the trailer 14 hours early, Rockstar Games posted a tweet imploring viewers to watch the official trailer video on YouTube — and despite the leak, the trailer immediately exploded in viewership. According to Twitter’s official metrics, the post generated over 20 million views within its first hour; at the time of this article’s writing, the YouTube video is the No. 1 trending on the platform, standing at 75 million views and counting.

Rockstar Games, a subsidiary of Take-Two Interactive, stands to make an eye-popping amount of money from “GTA 6.” Collectively, “Grand Theft Auto” titles have sold more than 400 million copies worldwide, reflecting billions of dollars in revenues. However, the game will have to sell well to make up its rumored production budget of between $1 billion and $2 billion.

The release of the first “GTA 6” trailer has already been massively beneficial for Rockstar Games. The company’s YouTube subscribers jumped by 1.5 million within a day of the trailer’s release, reflecting a 23 percent increase in the company’s overall subscriber base, according to findings from the comparison website NZCasinoClub. The tens of millions of views on the YouTube video could earn Rockstar hundreds of thousands of dollars in ad revenue alone.

Cultural currency

The explosive response to the first “GTA 6” trailer shows how the “Grand Theft Auto” brand might be one of the most powerful intellectual properties in the video game sphere, or perhaps even in entertainment as a whole. Every iteration of the game has consistently smashed sales records and satisfied critics, and Rockstar has deftly made sure not to overload consumers with the IP — there’s no “GTA” television series, for example, despite the recent successes of video game film and television adaptations.

“Grand Theft Auto” is currently operating in a rarefied part of the entertainment landscape. It’s the “Star Wars” or the Marvel of games, and it’s difficult to think of other gaming properties with the cultural cachet to compete.

Potential for live service revenue

In the past, the majority of revenues gleaned from “Grand Theft Auto” titles came directly through sales of the game itself. “GTA 5” was sold for a standard price of $39.99 upon launch, and “GTA 6” will likely go for more, given the average cost of premium games has increased to something closer to $60 in 2023. 

But with “GTA 6,” Rockstar has far more opportunities to generate additional revenue beyond the initial sale of the game. In 2024, free-to-play games are likely to continue growing in popularity, and “GTA” has all the trappings of a successful live service game. 

In Take-Two Interactive’s Q2 2024 earnings call last month, CFO Lainie Goldstein flagged pre-existing “GTA” live service products such as virtual currency and premium memberships as a source of growth for the company, making it clear that Rockstar is well aware of the potential of this revenue stream for “GTA 6.”

“Our performance reflects better-than-expected results from ‘Grand Theft Auto 5’ and ‘Grand Theft Auto Online,’” Goldstein said.

A content bonanza

The most effective promotional channel within the gaming community is still individual influencers and their followings, and Rockstar Games will have no trouble reaching this audience with “GTA 6.” The release of the game’s first trailer after years of relative radio silence has made the trailer a must-watch for just about every streamer and influencer in the gaming space, and even a cursory search of “GTA VI” on YouTube reveals that top names such as Felix “xQc” Lengyel and Kai Cenat have already posted their own videos directing viewers back to the trailer. 

“Do not blame me,” Cenat told his viewers. “I am watching this video 10 times straight, for the 10 years I had to wait.”

https://digiday.com/?p=527894

football game

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

December 6, 2023  •  4 min read

In response to this challenge, the NFL’s Detroit Lions have adopted a proactive strategy, introducing an extra channel for their local NFL broadcast. The objective is to broaden advertising opportunities, leverage direct-to-consumer distribution, and establish stronger connections with local fans, with the ultimate goal of increasing preseason viewership.

Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

December 6, 2023  •  4 min read

A healthcare client that decided to scrap all conversion tags and cookies within weeks provides a case study for what will likely be a common experience in a year’s time.

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

December 6, 2023  •  8 min read

Marketers share what’s on their minds at the Digiday Programmatic Marketing Summit.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/why-the-first-grand-theft-auto-6-trailer-might-be-gamings-biggest-marketing-moment-of-2023/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: FirstGrandtechnology
Previous Post

Zoomo and DoorDash Launch Dedicated Rider Hub, Elevating Rider Experience for Food Delivery Couriers

Next Post

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

‘Half the tree of life’: ecologists’ horror as nature reserves are emptied of insects – The Guardian

Half the Tree of Life’: Ecologists Sound Alarm as Nature Reserves Are Stripped of Insects

June 29, 2025
Health, science cuts affect future jobs – The Acorn

Health, science cuts affect future jobs – The Acorn

June 29, 2025
Why Some People Have Absolutely No Sense Of Direction, According To Science – YourTango

Why Do Some People Struggle with Direction? The Surprising Science of Getting Lost

June 29, 2025
Cardiologist shares how stress and modern lifestyle are raising heart risks in 30s and 40s: ‘Don’t wait for chest pain’ | Health – Hindustan Times – Hindustan Times

Cardiologist shares how stress and modern lifestyle are raising heart risks in 30s and 40s: ‘Don’t wait for chest pain’ | Health – Hindustan Times – Hindustan Times

June 29, 2025
79-year old man competing in his 16th World Police and Fire Games – WVTM

79-year old man competing in his 16th World Police and Fire Games – WVTM

June 29, 2025
The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots – Futurism

The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots – Futurism

June 29, 2025

WATCH: Health Secretary RFK Jr. Faces Intense Questioning on Vaccine Policy and Transparency in House Hearing

June 29, 2025
Jimmy Patronis hails House passage of bill benefitting military, veterans – Florida Politics

Jimmy Patronis Cheers House Approval of Landmark Bill Backing Military and Veterans

June 29, 2025
Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

June 29, 2025
Fireworks sales support Folsom youth sports: ‘This is our biggest fundraiser’ – Sacramento Bee

Fireworks Sales Ignite Support for Folsom Youth Sports: “This Is Our Biggest Fundraiser

June 29, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (700)
  • Economy (723)
  • Entertainment (21,613)
  • General (15,619)
  • Health (9,762)
  • Lifestyle (728)
  • News (22,149)
  • People (724)
  • Politics (729)
  • Science (15,940)
  • Sports (21,219)
  • Technology (15,707)
  • World (703)

Recent News

‘Half the tree of life’: ecologists’ horror as nature reserves are emptied of insects – The Guardian

Half the Tree of Life’: Ecologists Sound Alarm as Nature Reserves Are Stripped of Insects

June 29, 2025
Health, science cuts affect future jobs – The Acorn

Health, science cuts affect future jobs – The Acorn

June 29, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version