* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 26, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Technology

Will Threads be the link between marketers and the fediverse?

November 17, 2023
in Technology
Will Threads be the link between marketers and the fediverse?
Share on FacebookShare on Twitter

Threads could be the missing link between brands looking to scale to new audiences and the untapped communities of the fediverse. But until Threads follows through on its commitment to join the fediverse, and marketers have a better understanding of what the fediverse is, that remains to be seen. 

Backed by Meta’s infrastructure, Threads saw unprecedented growth when it first launched over the summer, surging to over 100 million sign-ups in the first week. Around the same time, the platform promised to join the fediverse, potentially connecting the flood of brands active on Threads to what could be the next frontier of social media. 

“If Threads makes the connection, the connection would be the mass audience and the ease of access because the people, the players are already on that platform,” said Shatesha Scales-Flanigan, supervisor for paid social at Rain the Growth Agency. “When it’s time to pivot to the fediverse, the communication and entry point and exposure will start with Threads.”

Meta’s pledge to have Threads join the fediverse and its 12 million users is seemingly an early bet on the next iteration of the internet – one that is platform-agnostic. According to a Meta blog post, the future of social is decentralized, making Meta a first mover in the space should Threads make the connection to the fediverse. Meta hasn’t offered any official updates on Threads’ movement toward the fediverse since its original release and declined to comment for this story. Agency execs speculate that it’s an attempt to fix its earlier problems of having walled gardens. In addition to Threads in the fediverse, Meta announced a partnership with Microsoft on the release of Llama 2, its latest large language model which would be openly available for free. 

“They knew that each of their systems is a walled garden, and now they’re trying to remove that structure and make it open source,” said John Peterson, associate connections director at VMLY&R ad agency. 

Unlike Instagram or TikTok, multiple social media platforms exist simultaneously within the fediverse. Meaning, a user could exist on multiple platforms and communities at the same time, and wouldn’t be beholden to the whims of a single social network.

In addition to new communities, and perhaps more niche communities, the fediverse allows brands to own their data, communication and content as opposed to going through a third party. And the fediverse presents an opportunity for marketers to tap into a digital space that prioritizes organic, authentic community — something brands have recently been chasing to remain culturally relevant. Threads could be an easy entry point to the fediverse. Of course, could being the operative word here. 

Waiting for the moment

There are a few barriers to consider, mainly after its initial surge, and Meta’s executive chairman and CEO Mark Zuckerberg’s hope to have it reach a billion users in a few years, Threads seemed to hit a wall. Users and marketers alike remain unsure what to make of the platform. After its groundbreaking launch, Threads saw daily active users drop by more than 75%, according to SensorTower. 

The fediverse itself hasn’t sparked marketer curiosity yet, but agency execs see that potentially changing. Over the past few years, marketers have been burned by overhyped promises that didn’t deliver with crypto, NFTs and even the Metaverse, which hasn’t taken off at the pace the industry expected it to. The fediverse aims to be ad-free, meaning brand marketers would be tasked with building out an organic presences and ingratiating within communities as opposed to shelling out ad dollars to get in front of users. 

“It takes that much more effort of listening to the community to inform content development and being a part of the community,” Peterson said. “Instead of just being a publisher, we also have to be a continuous thing of integrating and responding to users.”

Why it matters

So what’s the case for the fediverse? Although clients aren’t inquisitive about it yet, they should be, especially as the social media landscape continues to shift, giving way to what the next generation of social media could look like. 

“The main draw for brands is experimentation with a new model of audience-building,” Nilesh Ashra, technologist, strategist and founder and CEO of the OK Tomorrow live show, said in an email. “Paying for a customer’s attention is becoming an increasingly expensive and/or rigged game.”

It’s a game marketers and advertisers have been playing for years and only reconsidered due to Apple’s ATT obliterating ad tracking capabilities. There’s also Google’s crumbling cookie and antitrust battle with the U.S. Dept. of Justice. If nothing else, the fediverse presents marketers with the opportunity to experiment with interactions between brands and customers, and build communities in an authentic way, Ashra added. “Because that model will likely replace today’s mainstream ‘dollars for eyeballs’ attention economy,” he said. 

Still, there’s no mass exodus from today’s social media platforms and the next iteration of the social landscape hasn’t become plainly apparent. Even X (formerly Twitter), with all of Elon Musk’s changes, hasn’t folded in on itself. (A look inside the last year of X here.) It makes the fediverse a hard sell, agency execs say, but it’s still a sell worth trying.

“I still don’t know if advertisers understand the benefit right now of it and why they should be asking about it,” Scales-Flanigan said. “The more exposure around this topic and what it means for them, I believe we’re going to get a lot more questions.” 

https://digiday.com/?p=526087

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/will-threads-be-the-link-between-marketers-and-the-fediverse/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tags: MarketerstechnologyThreads
Previous Post

Why the NFL released an AI-powered game with Amazon

Next Post

As the ‘trial of the century’ nears its end, have the scales tipped in the DoJ’s favor?

Foraging activity by an ecosystem engineer, the superb lyrebird, ‘farms’ its invertebrate prey – besjournals

How the Superb Lyrebird Cleverly ‘Farms’ Its Invertebrate Prey While Foraging

July 26, 2025
AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

July 26, 2025
Our new book on ideological threats to science – Why Evolution Is True

Unveiling the Hidden Ideological Threats Challenging Evolutionary Science

July 26, 2025

When Veganism Goes to Extremes: Inside the Rise of an Intense Lifestyle

July 26, 2025
The Semi-Fictional Book That Transformed the Culinary World – The New Yorker

The Semi-Fictional Book That Transformed the Culinary World – The New Yorker

July 26, 2025
The economy is continuing to grow, Jack Ablin says – Fox Business

The Economy Keeps Expanding, Says Jack Ablin

July 26, 2025
Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

July 26, 2025
Wellpoint-IBIS Health Clinical Trial – Mass Retirees Association

Wellpoint-IBIS Health Clinical Trial Empowers Mass Retirees for Better Care

July 26, 2025
Disgraced former US Rep. George Santos reports to NJ federal prison to serve 7-year fraud sentence – CNN

Disgraced Former Rep. George Santos Starts 7-Year Prison Sentence in New Jersey

July 26, 2025
Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

July 25, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (739)
  • Economy (763)
  • Entertainment (21,644)
  • General (16,111)
  • Health (9,801)
  • Lifestyle (771)
  • News (22,149)
  • People (765)
  • Politics (772)
  • Science (15,978)
  • Sports (21,260)
  • Technology (15,745)
  • World (746)

Recent News

Foraging activity by an ecosystem engineer, the superb lyrebird, ‘farms’ its invertebrate prey – besjournals

How the Superb Lyrebird Cleverly ‘Farms’ Its Invertebrate Prey While Foraging

July 26, 2025
AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

AI turns immune cells into precision cancer killers—in just weeks – ScienceDaily

July 26, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version