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For the past several months, YouTube has been cracking down on the use of ad blockers, going so far as stopping videos from playing if the viewer was using an ad blocker. This comes after last summer when YouTube hiked the price of its Premium subscription without notice.
Now, the video-sharing platform is targeting customers who are paying a lower Premium subscription cost by using a popular hack.
Also: How to download YouTube videos for free, plus two other methods
YouTube Premium — which allows for commercial-free viewing, the ability to download videos, and the ability to play videos in the background — currently costs $13.99 a month in the US.
That price varies by country though, sometimes significantly. In Switzerland, for example, users pay over $18 a month. In the UK, a subscription is nearly $16.50 a month. On the opposite end, a subscription in the Philippines is only $2.83 a month. At the bottom of the list is Argentina, where customers only pay 869 pesos, the equivalent of $1.
Some enterprising customers have figured out that, with the help of a VPN, they can trick YouTube into thinking they reside in one of those countries and sign up for Premium under that country’s rate, slashing their Premium bill.
That trick has worked for some time, but now — without warning — those customers are having their accounts terminated.
“Your YouTube Premium membership has been canceled,” a screenshot posted to Reddit from an affected customer explained. That customer wasn’t alone, as several others reported receiving the same message.
In a message to PCMag, YouTube confirmed what happened. “YouTube has initiated the cancellation of premium memberships for accounts identified as having falsified signup country information,” a representative wrote. “Due to violating YouTube’s Paid Terms of Service, these users will receive an email and an in-app notification informing them of the cancellation.”
To prevent people from utilizing this loophole in the future, YouTube will require customers to sign up with a local card tied to an address in the country on the account.
Also: Disney schedules Disney+’s password sharing crackdown. Here’s what you should know
Within the past year, two other giant names in streaming — Disney+ and Netflix — have each taken steps to ensure that subscribers are paying their fair share.
Crackdowns ended up being quite successful for both Disney+ and Netflix. Will YouTube see a similar spike in people paying up, or will subscribers choose to drop the service?
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