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YouTube tries new way of tackling ad blockers

June 30, 2023
in Technology
YouTube tries new way of tackling ad blockers
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YouTube could be about to launch a widespread crackdown on folks using ad blockers.

Reports emerged last month that YouTube was using pop-ups to warn against using ad-blocking tools. But now it seems it’s taking the action one step further.

A revised notice says that an ad blocker has been detected, but now warns that the video player will be blocked after three video streams unless the user adjusts the blocker’s settings to allow YouTube ads, or disables the ad blocker entirely.

Alternatively, YouTube says, user can go ad-free by joining YouTube Premium, which costs $12 per month or $120 per year.

In a widely reported statement, YouTube has now confirmed that it’s carrying out a “small experiment globally” that prompts users to adjust their ad blocker’s settings or sign up for the streaming site’s premium tier.

Anyone who receives the notice but isn’t using an ad blocker should click on the “report issue” link at the bottom.

In-stream ads are at the heart of YouTube’s operation. Indeed, its notice also says that “ads allow YouTube to stay free for billions of users worldwide.”

Android Authority, which first reported what could be the beginning of a widespread crackdown on those using ad blockers, noted how the Google-owned company forced the closure of popular third-party app YouTube Vanced last year.

YouTube Vanced functioned as a modified version of the actual YouTube app, offering features that included ad-free playback. The company behind the app was sent a cease-and-desist letter that forced it to stop developing and distributing the software.

YouTube is always tweaking the way it presents ads, including the length and the ability, or not, to skip. Last month, it announced it was launching unskippable TV ads that run for 30 seconds, double the usual length. The ads are most likely to appear with content that’s proved popular on the platform.

Digital Trends has reached to YouTube out for more information on its attempt to tackle ad blocking and we will update this article when we hear back.

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YouTube TV launches 4K Plus upgrade with yet another price jump

A couple of people watching YouTube TV.

YouTube is aiming to score new sign-ups for its YouTube TV service ahead of imminent sporting spectaculars such as the Tokyo Olympics and the MLB All-Star Game.

YouTube’s existing live TV service offers more than 85 channels for $65 a month, and this week the Google-owned streaming giant announced the addition of a new 4K Plus tier that adds 4K resolution, offline downloads, and unlimited simultaneous streams at home (exceeding the current limit of three) for an extra $20 a month.

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The funniest YouTube videos of all time

Humor is very personal, but some things are just universally funny. We’re sure that you have your favorite YouTube videos for turning a frown upside down, but these are ours. Some of them are insanely popular, while others have dropped beneath the radar, but all of them are sure to bring on the giggles.

Note: While all of the below videos are found on YouTube and meet YouTube’s accepted standards for content, some of them do contain adult language, and so they may not be considered safe for work.
Buzz and the dandelions
Buzz and the Dandelions

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The best free TV show episodes on YouTube

Family Guy

In the past, some major TV networks have increased the visibility of their shows by making select episodes available on YouTube. Free television episodes on YouTube are typically series pilots or season premieres, but sometimes they can be stand-alone episodes or lower-profile projects posted online to build some buzz. Although many of these free entertainment offerings tend to disappear from YouTube after a while, there are still plenty of quality episodes from major networks and streaming platforms to binge on without spending a dime.

More streaming video options

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>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Digital Trends – https://www.digitaltrends.com/movies/youtube-tries-new-way-of-tackling-ad-blockers/

Tags: tacklingtechnologyYouTube
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