Ehrenberg-Bass Institute: the Adelaide researchers influencing billions in global marketing

Hundreds of billions of dollars in global marketing and advertising are influenced by a little-known group of academics and scientists funded by the world’s biggest companies and based in Adelaide.

The Ehrenberg-Bass Institute, attached to the University of South Australia, counts The Coca-Cola Company, McDonald’s, Mars, Nestlé, PepsiCo, Mondelez and Diageo among its backers. It spends millions investigating the ironclad laws of how companies grow, and how they attract and retain customers.

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Copyright for syndicated content belongs to the linked Source : Australian Financial Review – https://www.afr.com/companies/media-and-marketing/the-adelaide-researchers-influencing-billions-in-global-marketing-20240509-p5jcej