How companies can improve their prospects for growth.
March 19, 2024
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While the concepts of disruptive innovation are well established, startups and incumbents alike continue to struggle with becoming disruptors. This article explores four common challenges that trip up efforts and offers strategies for overcoming them.
It has been nearly three decades since Clay Christensen first introduced the concepts of disruptive innovation in his classic HBR article, “Disruptive Technologies: Catching the Wave,” followed by his seminal book, The Innovator’s Dilemma. While he initially defined disruption as an innovation or new technology that comes in at the low end of an existing market at a lower price and with some performance tradeoffs, Christensen eventually broadened the concept to include innovations with the potential to create a new market or reinvent an existing one.
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Ned Calder is a partner at Innosight, the strategy and innovation practice of Huron Consulting Group.
Freddy Solis is a senior director at Innosight, the strategy and innovation practice of Huron Consulting.
Rob Bell is a managing director at Innosight, the strategy and innovation practice of Huron Consulting.
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team’s curiosity and willingness to take smart risks.
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