* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, July 14, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    How you can see new movies early – Yahoo

    Unlock the Secret to Watching New Movies Before Everyone Else!

    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Nordic Air Defence raises $3 million to expand operations and advance drone defence technology – Defence Industry Europe

    Nordic Air Defence Lands $3 Million to Transform Drone Defense and Supercharge Operations

    China’s energy dominance in three charts – MIT Technology Review

    How China Is Powering Its Energy Dominance: A Visual Breakdown

    Meta Acquires AI Startup PlayAI to Enhance Voice Technology Capa – GuruFocus

    Meta Acquires AI Startup PlayAI to Revolutionize Voice Technology Capabilities

    Stallion Uranium Provides Update on Technology Data Acquisition Agreement – GlobeNewswire

    Stallion Uranium Announces Exciting Progress in Technology Data Acquisition Agreement

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Kehoe repeals paid sick leave, allows several counties in the Ozarks to have entertainment districts in bill signings – KY3

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    How you can see new movies early – Yahoo

    Unlock the Secret to Watching New Movies Before Everyone Else!

    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Nordic Air Defence raises $3 million to expand operations and advance drone defence technology – Defence Industry Europe

    Nordic Air Defence Lands $3 Million to Transform Drone Defense and Supercharge Operations

    China’s energy dominance in three charts – MIT Technology Review

    How China Is Powering Its Energy Dominance: A Visual Breakdown

    Meta Acquires AI Startup PlayAI to Enhance Voice Technology Capa – GuruFocus

    Meta Acquires AI Startup PlayAI to Revolutionize Voice Technology Capabilities

    Stallion Uranium Provides Update on Technology Data Acquisition Agreement – GlobeNewswire

    Stallion Uranium Announces Exciting Progress in Technology Data Acquisition Agreement

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

AI runways, digital fashion showcases, and augmented reality try-ons: Web3 seeks to reignite buzz at New York Fashion Week

September 14, 2023
in Entertainment
AI runways, digital fashion showcases, and augmented reality try-ons: Web3 seeks to reignite buzz at New York Fashion Week
Share on FacebookShare on Twitter

This time last year, brands went all-in, guns blazing, into Web3 for New York Fashion Week (NYFW). This Spring/Summer 2024 season, however, it’s a different story. 

During the peak of the non-fungible token (NFT) hype last year, brands like Tommy Hilfiger and Vivienne Tam were quick to tap the cultural relevance of Web3 for fashion month, demonstrating the potential of innovation and diversifying the runway.

While the rush to capitalize on hype also resulted in some lackluster outcomes – the most notable being Afterpay’s disappointing NYFW Key project – it was a promising glimmer of hope for the future of fashion week and the emerging digital world. 

But following 2022’s NFT market crash, lingering speculation, and a global downturn in Web3 attention, brands are taking a more cautious approach. 

The Spring/Summer 2024 calendar may have seen major names step back from Web3-centric endeavors, but tech proponents and early adopters remain bullish on the potential of Web3, and the part it will play in revolutionizing the fashion month schedule.

 Jing Daily dissects the top NYFW Web3 moments below.

The Fabricant showcased its debut NYFW collection this week via the CFDA’s Runway360 platform. Photo: The Fabricant

Sustainable solution

A landmark moment for Web3 came when digital fashion house The Fabricant debuted on the NYFW calendar and presented its long-awaited Wholeland: Primal Rave collection on September 5 via the Council of Fashion Designers of America’s (CFDA) virtual Runway360 platform.

The showcase was the culmination of the brand’s “Wholeland” narrative, which merges couture fashion design and gold standard 3D rendering with Dutch heritage, club culture, and boundary-pushing fashion.

“The six garments we showcased were connected via a storytelling journey, which focused on a character’s evolution as she explores her self-knowledge and self-growth. We also wanted to use it as an opportunity to elevate The Fabricant’s craftsmanship,” Adriana Hoppenbrouwer-Pereira, co-founder and CMO of The Fabricant, told Jing Daily earlier this year.

The brand recently pivoted to a new strategy, in which it will evolve from a digital fashion marketplace to a digital fashion house. Sustainability will play a big part in the house’s roadmap. Through projects like Wholeland, the maison aims to show how technology can offer a more eco-conscious alternative to the fashion month formula. 

The Fabricant’s work eschews seasonal themes and instead champions self-expression and self-exploration. For the new fashion week disruptor, it’s about empowering consumers to prioritize their personal identity over ephemeral trends. 

Audience immersion

On Sunday, Nolcha Shows also made a case for experiential fashion, as it transported audiences from the catwalk sidelines and to the heart of the creative process. 

Marking its 15th year of experiential programming, the organization unveiled its innovative twist on NYFW. It produced a multi-faceted fashion experience that featured runway shows and cutting-edge technology experiences at Mercedes-Benz Manhattan.

In addition to the showcases, attendees were able to immerse themselves in novel tech, including digital wearables, augmented and virtual reality, artificial intelligence (AI) and interactive fashion gaming. 

Designers have struggled to find a place for Web3 and blockchain-powered features during the biannual fashion month calendars. While Nolcha Shows may not hold the same cultural or influential weight as elite NYFW participants, its latest endeavor could be the beacon of inspiration needed for brands to start deploying the technology again.

Collina Strada harnessed the creative prowess of AI for her SS24 collection. Photo: MF Fashion

AI-informed runways

Web3 activations on the traditional runway were few and far between this season. But for Collina Strada’s SS24 collection, creative director Hillary Taymour harnessed AI’s creative prowess to play the role of design assistant. 

Utilizing machine learning tech to inform the playful, quintessentially Collina Strada styles, the collection struck a happy balance by demonstrating how the tech can enhance a designer’s trademark aesthetic, while avoiding feeling overly artificial or devoid of emotion. 

As a long-term advocate of the environment and social awareness, it was an unexpected but welcome curveball from the brand. 

But it wasn’t the first label to harness the cultural buzz of AI this season. For its Copenhagen Fashion Week showcase, Scandi favorite Ganni deployed its own generative machine-learning tech to create the show’s soundtrack, and encouraged audiences to interact with the house’s own version of ChatGPT dotted around the venue. 

NYFW’s digital counterpart

Digital Fashion Week also kicked off on September 7, coinciding with New York’s physical fashion showcase, featuring some of the top cutting-edge innovators shaping the virtual sphere. 

Born from Web3 fashion label Cult & Rain, SYKY, Exclusible, and Solaire were all in attendance. They each joined panels discussing the current state of Web3 fashion, branding in the metaverse, and AI’s impact on design. 

Farfetch Dream Assembly Base Camp participant Spin by Lablaco also unveiled its latest try-on activation, while Saturday’s activities were topped off with a runway show featuring work from digital platform Faith Tribe.

Big shout out to @zGuz, @Megan_Kasper, @AliceDelahunt, @aleksijavujicic, @beijingdou for one of the best panel discussions @DgtlFashionWeek in NY.

You guys absolutely crushed it 🔥❤️‍🔥🔥! pic.twitter.com/U2JQwkv6NU

— Cult & Rain (@cultandrain) September 8, 2023

“Networking and building are massively critical while the market matures and Web2 brands deepen their connection with Web3 philosophies,” Andy Griffiths, Chief Marketing Officer of Cult & Rain tells Jing Daily. “The conversations continue to be dominated by AI, but we’re excited by the opportunity to create products that are tech-enabled.”

As of today, Digital Fashion Week remains NYFW’s lesser-known counterpart. Although it has a long way to go before achieving high-profile status among the conventional fashion set, its presence shows that the demand for digital fashion is here to stay.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/ai-digital-augmented-reality-web3-new-york-fashion-week/

Tags: digitalentertainmentrunways
Previous Post

Lacoste lands in Aranya to mark brand’s 90th anniversary

Next Post

Trip.com Group flight CEO: Chinese outbound tourism to normalize by mid-2024

Canids as pollinators? Nectar foraging by Ethiopian wolves may contribute to the pollination of Kniphofia foliosa – ESA Journals

Could Ethiopian Wolves Be Unexpected Pollinators of Kniphofia foliosa?

July 14, 2025
Guest Opinion: Science is stronger with robust federal funding – Palo Alto Online

Why Strong Federal Funding is Essential for Advancing Science

July 14, 2025
Weight loss may ‘rejuvenate’ fat tissues, clearing away aged cells – Live Science

Weight Loss Could ‘Rejuvenate’ Fat Tissue by Clearing Out Old Cells

July 14, 2025
If your goal is to glow up, say goodbye to these 10 daily decisions – VegOut

10 Daily Habits to Ditch Now for a Stunning Glow-Up

July 14, 2025
‘We’ve never seen a team do this to PSG’ – how Chelsea won Club World Cup – BBC

Unbelievable Comeback: How Chelsea Shocked PSG to Clinch the Club World Cup!

July 14, 2025
India will become $10 trillion economy over next decade, GCCs to contribute $0.5 trillion – The Economic Times

India Poised to Become a $10 Trillion Economy Within a Decade, Powered by GCCs Driving $0.5 Trillion Growth

July 14, 2025
Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

July 14, 2025
11 lessons for health tech startups from one of UpToDate’s creators – STAT

11 Essential Lessons for Health Tech Startups from a Leading Industry Innovator

July 14, 2025
Trump Threatens to Strip Rosie O’Donnell of U.S. Citizenship – The New York Times

Trump Threatens to Revoke Rosie O’Donnell’s U.S. Citizenship in Shocking Move

July 14, 2025
Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

July 14, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (721)
  • Economy (743)
  • Entertainment (21,631)
  • General (15,891)
  • Health (9,781)
  • Lifestyle (751)
  • News (22,149)
  • People (745)
  • Politics (754)
  • Science (15,962)
  • Sports (21,241)
  • Technology (15,728)
  • World (727)

Recent News

Canids as pollinators? Nectar foraging by Ethiopian wolves may contribute to the pollination of Kniphofia foliosa – ESA Journals

Could Ethiopian Wolves Be Unexpected Pollinators of Kniphofia foliosa?

July 14, 2025
Guest Opinion: Science is stronger with robust federal funding – Palo Alto Online

Why Strong Federal Funding is Essential for Advancing Science

July 14, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version