* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, July 18, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

    Black River Entertainment Adds Traci Hite As Director Of Promotion, Southeast – MusicRow.com

    Black River Entertainment Welcomes Traci Hite as New Director of Southeast Promotion

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Guest columnist: China cutting corners on technology – The State Journal

    China’s Rapid Tech Advances Spark Worries About Cutting Corners

    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

    Black River Entertainment Adds Traci Hite As Director Of Promotion, Southeast – MusicRow.com

    Black River Entertainment Welcomes Traci Hite as New Director of Southeast Promotion

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Entertainment Business Master’s Grad Launched Nonprofit to Nurture Emerging Artists – Full Sail University

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

    Review: At the Huntington, the New Hollywood String Quartet recalls legendary studio musicians – Los Angeles Times

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Guest columnist: China cutting corners on technology – The State Journal

    China’s Rapid Tech Advances Spark Worries About Cutting Corners

    Sentrycs’ Cyber Over RF technology integrated into Rafael’s combat-proven Drone Dome system – Defence Industry Europe

    Sentrycs’ Cyber Over RF Technology Boosts Rafael’s Battle-Tested Drone Dome System

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Apple says its new Vision Pro isn’t VR or AR, it’s ‘spatial computing’

January 9, 2024
in Entertainment
Apple says its new Vision Pro isn’t VR or AR, it’s ‘spatial computing’
Share on FacebookShare on Twitter

By declaring its take on VR as a new ‘era’ completely void of, well, VR, Apple clears a very messy slate.

Side profile of Black girl wearing the Apple Vision Pro. She has her hair tied up in a puff.

Credit: Apple

According to Tim Cook, the era of spatial computing has arrived. The Apple Vision Pro, Apple’s newest tech offering, will be available in the U.S. on Feb. 2. To prepare for its launch, Apple has released guidelines for developing apps for the device’s App Store. Hidden within are delicious insights about what we can expect from the Apple Vision Pro.

Among the guidelines for proper capitalization (“visionOS begins with a lowercase v, even when it’s the first word in a sentence”) and minutiae practically begging to be ignored (“Don’t refer to Apple Vision Pro generically as a ‘headset'”) is this an interesting tidbit about how Apple intends to position its device within the market.

A Black man in a mustard-colored sweater stands at a desk wearing the Vision Pro. Two screens are projected in front of him.

Apple says its Vision Pro will open a “new era of spatial computing.”
Credit: Apple

“Refer to your app as a spatial computing app,” the page reads. “Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).”

This distinction, while clunky, is a classic Apple marketing move.

Spatial computing isn’t exactly dinner party fare (the term has the potential to make a fellow guest’s eyes glaze over in the same way that “metaverse” may elicit eye rolls), but it also isn’t a term used by any of Apple’s competitors. Meta (and Oculus before it), Sony, HTC, and others have embraced “virtual reality” as a descriptor for their offerings. And despite their best efforts to legitimize the concept as compelling, a combination of factors — poor branding and marketing, niche use cases, uncomfortable headgear — have resulted in slow adoption and sales. Meta, and Mark Zuckerberg in particular, have turned virtual reality’s promise of otherwordly magic into a limbless joke.

A white curly-haired man wearing the Apple Vision Pro is seen from the back. He is watching video of two girls (presumably his daughters) on a screen projected in front of him

The Apple Vision Pro’s promise of a “new era” wipes the slate clean of its bumbling predecessors.
Credit: Apple

These gaffes have made it hard to sell consumers on any kind of simulated reality, be it virtual, augmented, or extended. And to convince buyers that the Vision Pro is as integral to their daily existence as, say, the iPhone, Apple needs its device to be perceived as different and better than its dorky predecessors.

By declaring its take on VR as a new “era” completely void of, well, VR, Apple clears the slate. It corners the Google search market for the term “spatial computing” and lends an air of legitimacy to the whole project.

The general public may not know what spatial computing is, but the term sounds just complicated and futuristic enough to revive an industry limping towards irrelevance.

Mashable Image

Elizabeth is a digital culture reporter covering the internet’s influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Mashable – https://mashable.com/article/spacial-computing-apple-vision-pro

Tags: AppleentertainmentVision
Previous Post

CES 2024: Actors’ union agrees to AI voiceovers for video games

Next Post

Scientists find planet with a tail 150 times longer than the Mississippi

A major AI training data set contains millions of examples of personal data – MIT Technology Review

A major AI training data set contains millions of examples of personal data – MIT Technology Review

July 18, 2025
Dave Portnoy unites FOX Sports and Barstool with new football, basketball coverage deal – Fox News

Dave Portnoy unites FOX Sports and Barstool with new football, basketball coverage deal – Fox News

July 18, 2025
To see and not be seen: Carangids hide behind sharks to prey on fish – Cattano – 2025 – Ecology – ESA Journals

Mastering the Art of Stealth: How Carangids Turn Sharks into Living Shields to Outsmart Their Prey

July 18, 2025
Science labs move ‘a hammer blow’, says MP – Yahoo

Science labs move ‘a hammer blow’, says MP – Yahoo

July 18, 2025
American science to soon face its largest brain drain in history – Big Think

America’s Science Community Confronts Its Biggest Brain Drain in History

July 18, 2025
Longhorns Daily News: Austin’s fast-paced lifestyle helped inspire former Texas WR Brenen Thompson to transfer to new school – Burnt Orange Nation

Longhorns Daily News: Austin’s fast-paced lifestyle helped inspire former Texas WR Brenen Thompson to transfer to new school – Burnt Orange Nation

July 18, 2025
China’s path to world dominance is being laid by President Trump’s policies, including in Alaska – Alaska Beacon

China’s path to world dominance is being laid by President Trump’s policies, including in Alaska – Alaska Beacon

July 18, 2025
Wall Street’s Big 7 Are Now Bigger Than China’s Entire Economy – MSN

Wall Street’s 7 Biggest Titans Now Outpace the Entire Chinese Economy

July 18, 2025
Bad Bunny, Travis Scott, Saweetie, and All the Songs You Need to Know This Week – Yahoo

Bad Bunny, Travis Scott, Saweetie, and This Week’s Must-Listen Hits

July 18, 2025
‘I just couldn’t stop crying’: How prison affects Black men’s mental health long after they’ve been released – The Conversation

I Just Couldn’t Stop Crying’: The Deep and Lasting Impact of Prison on Black Men’s Mental Health

July 18, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (727)
  • Economy (750)
  • Entertainment (21,635)
  • General (15,970)
  • Health (9,788)
  • Lifestyle (758)
  • News (22,149)
  • People (752)
  • Politics (760)
  • Science (15,967)
  • Sports (21,248)
  • Technology (15,733)
  • World (734)

Recent News

A major AI training data set contains millions of examples of personal data – MIT Technology Review

A major AI training data set contains millions of examples of personal data – MIT Technology Review

July 18, 2025
Dave Portnoy unites FOX Sports and Barstool with new football, basketball coverage deal – Fox News

Dave Portnoy unites FOX Sports and Barstool with new football, basketball coverage deal – Fox News

July 18, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version