* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, October 9, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Introducing Carlsberg Britvic: A new beer and soft drinks powerhouse

July 12, 2024
in Entertainment
Introducing Carlsberg Britvic: A new beer and soft drinks powerhouse
Share on FacebookShare on Twitter

On Monday, Carlsberg announced it had reached an agreement to acquire Britvic​, after two failed offers in June at £2.99bn ($3.8bn) and then £3.1bn ($4bn). It finally clinched the deal with an offer of £3.3bn ($4.23bn).

But while Carlsberg does have an increasing number of non-alcoholic beers and a few soft drinks, they’re still a very small part of its overall portfolio. Its move into soft drinks in the UK is a significant one and illustrates a broader shift from brewers to move beyond beer. 

Beyond beer: setting sights on soft drinks

Carlsberg is not the only brewer to look beyond beer.  At the base are the numbers. Carlsberg, as a company, has set out plans for ambitious growth: 4-6% annually through to 2027. That’s ambitious because statistics for the overall beer category are far less rosy: in volume terms, the UK beer market declined in 2023. Not only does the category have to deal with consumers spending less as inflation bites: but also increasingly shunning alcohol entirely.

Most brewers are looking at how they can expand their portfolios beyond beer (for Heineken, that includes the acquisition of a hard seltzer brand​; for Molson Coors, its about exploring various product categories including functional drinks and energy drinks​; and for AB InBev, that varies from wine to kombucha​).

Carlsberg is setting its sights on soft drinks: and the UK could create the groundwork for a wider shift across Western Europe.

Soft drinks have always been there as an alternative to beer in a number of drinking occasions. There’s also growth in mixing beer with soft drinks – such as a beer and lemonade shandy – identified as an ‘under-explored opportunity’​ for brands to build engagement with consumers and bring in a lower alcohol drink by Mintel (in fact, 79% of all 18-34 year olds are interested in classic mixed drinks, such as shandy). 

But then there’s the Britvic portfolio itself. Britvic’s brands include big British names such as Robinsons, Tango and J2O. But it also has an exclusive licence with PepsiCo to make and sell brands such as Pepsi MAX, 7UP, Rockstar Energy and Lipton Ice Tea.

PepsiMAX is a particularly important brand: the zero sugar drink has grown its share of the UK cola market from 12.9% in 2012 to 30.7% in 2023, second only to Coca-Cola. And Carlsberg also eyes up the wider potential of the zero sugar market: which accounts for around 67% of the UK cola market, compared to just 33% for regular cola.

And the PepsiCo tie up is another important part of the acquisition. Britvic’s licence to product PepsiCo products in the UK will be adopted by Carlsberg, which has already had a well-established commercial partnership with the American giant for more than 25 years.

PepsiCo endorsement

PepsiCo has given its endorsement to Carlsberg’s acquisition of Britvic.

“We believe that the combination of Carlsberg and Britvic will create even stronger sales and distribution capabilities for our winning brands in important markets,” said Silviu Popovici, CEO of PepsiCo Europe.

“We look forward to continuing to expand the partnership into further important markets in the future.”

The acquisition will make Carlsberg the largest PepsiCo bottler in Europe. It will also expand the number of markets Pepsi and Carlsberg partner in from five to seven.

And what’s more, more geographical territories could potentially be added in the coming years, says Carlsberg.

Meanwhile, Britvic has also recently diversified into areas such as plant-based milk (with Plenish) and iced coffee (acquiring Jimmy’s Iced Coffee in 2023). Its portfolio strategy seems to be working: revenues in 2023 reached £1.75bn, showing 6.6% year-on-year growth.

Carlsberg will take Britvic’s brands and business and create a single integrated beverage company in the UK called Carlsberg Britvic.

That business will have a portfolio of leading brands across both beer and soft drinks categories.

Beer and soft drinks: a natural combination​

Carlsberg sees soft drinks as an important part of Western European markets. In fact, 16% of its volumes already come from soft drinks.

But, in acquiring Britvic – which is entirely in the soft drinks business – it will create a combined portfolio where around 30% of its volumes are soft drinks.

Cost synergies

Carlsberg’s acquisition of Britvic is expected to create £100m in cost synergies, with £80m to be realized by the end of year 3 and the remaining £20m by the end of year 5.

And beer and soft drinks are not so different when it comes to the beverage business: creating synergies and cost savings. The Britvic acquisition is set to be ‘transformative’ for Carlsberg’s UK business, creating a ‘highly attractive multi-beverage supplier of scale’.

Take, for example, the R&D department: which will be able to collaborate and share resources on areas such as sustainability and flavor combinations.

Then there’s the logistics and distribution side: which can benefit from combined warehousing and inventory management, as well as improving the economics or serving smaller customers.

Both beer and soft drinks are commonly served in cans: creating an opportunity for joint procurement of cans and even the ability to potentially run beer and soft drink canning on the same line.

Helping create all the possible synergies is Carlsberg’s agreement, also announced on Monday, to buy Marston’s Brewing Company 40% stake in Carlsberg Marston’s for £206m.

That business was set up in 2020 by the merger of Carlsberg UK and Marston’s Brewing Company. By taking full ownership of the business, Carlsberg will be able to integrate all its UK interests together to create the potential synergies it sees.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.beveragedaily.com/Article/2024/07/11/Introducing-Carlsberg-Britvic-A-UK-beer-and-soft-drink-giant?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: CarlsbergentertainmentIntroducing
Previous Post

Could sugarcane super crop cut cost of sugar?

Next Post

Is the ‘shrinkflation’ law working in France?

FIGO World Congress 2025 closes in Cape Town with renewed global commitment – FIGO.org

Global Leaders Unite in Cape Town to Close FIGO World Congress 2025 with Renewed Commitment

October 9, 2025
Our economic future is a black box – marketplace.org

Our economic future is a black box – marketplace.org

October 9, 2025
MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

October 9, 2025
See photos from Pitt’s Health Sciences Alumni Weekend – University of Pittsburgh

See photos from Pitt’s Health Sciences Alumni Weekend – University of Pittsburgh

October 9, 2025
U.S. politics is broken because of MAGA Republicans and hard-line Democrats – AJC.com

How MAGA Republicans and Hard-Line Democrats Are Driving U.S. Politics to the Brink

October 9, 2025
Research team explores inclusion at conferences – EurekAlert!

Research team explores inclusion at conferences – EurekAlert!

October 9, 2025
If you feel you don’t really belong, here is some science-based advice – New Scientist

If you feel you don’t really belong, here is some science-based advice – New Scientist

October 9, 2025
Opinion | The most important Nobel prizes – The Washington Post

Opinion | The most important Nobel prizes – The Washington Post

October 9, 2025
Video: Owner Lists Shih Tzu’s ‘Toxic Traits’ & Internet Can’t Relate to It Enough – Yahoo

Watch: Owner Reveals Hilarious ‘Toxic Traits’ of Their Shih Tzu That Have Everyone Talking

October 9, 2025

Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

October 9, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (859)
  • Economy (880)
  • Entertainment (21,753)
  • General (17,501)
  • Health (9,922)
  • Lifestyle (892)
  • News (22,149)
  • People (881)
  • Politics (890)
  • Science (16,090)
  • Sports (21,380)
  • Technology (15,860)
  • World (863)

Recent News

FIGO World Congress 2025 closes in Cape Town with renewed global commitment – FIGO.org

Global Leaders Unite in Cape Town to Close FIGO World Congress 2025 with Renewed Commitment

October 9, 2025
Our economic future is a black box – marketplace.org

Our economic future is a black box – marketplace.org

October 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version