* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, October 9, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Prada, Dior, LV, Lululemon in frenzy to sign China’s top athletes

June 20, 2023
in Entertainment
Prada, Dior, LV, Lululemon in frenzy to sign China’s top athletes
Share on FacebookShare on Twitter

Competition between luxury brands to bag top Chinese athletes as representatives is heating up – prompted in part by the rapid turnover of emerging celebrity idols and frequent backlashes against superstar spokespersons sparked by scandals involving reputation-damaging issues like tax evasion or illicit sex.

Prada last month named homegrown basketball player Yang Shuyu as its face for China, and Dior and Lululemon competed in January this year for the endorsement of the country’s first-ever Formula 1 driver, Zhou Guanyu. 

Dior and Lululemon competed in January this year for the endorsement of the country’s first-ever Formula 1 driver, Zhou Guanyu. Image: Dior’s Weibo

Meanwhile, 19-year-old freestyle skiing Olympic gold medallist Eileen Gu endorses over 23 brands, including IWC and Tiffany & Co., and Louis Vuitton. Domestic high-end brands, like Erdos, and Bosideng, are also diversifying their brand ambassador portfolios by collaborating with Chinese Olympians.

By appointing athletes as brand ambassadors and celebrating China’s achievements in sports, “luxury brands can create a sense of admiration and inspire consumers to embrace the brand as a symbol of China’s excellence, resulting in positive brand associations,” Kim Leitzes, Managing Director of APAC at Launchmetrics tells Jing Daily. 

Riding the wellness wave

“By collaborating with athlete ambassadors, luxury brands are trying to find a new way to tap into youth trends and culture,” says Amber Wu, account director at creative digital agency Qumin. 

Last year’s Beijing Olympics raised the profile of sports in China, and the Covid-19 pandemic heightened citizens’ interest in exercise as they prioritized health and well-being. 

Consequently, sporting hobbies such as pickleball, skateboarding, frisbee, and land surfing have gained popularity, and comfortable clothing styles that can be worn from work to the gym are rapidly gaining ground.

Netizens share game instructions and fashion tips on the pickleball hashtag. Photo: Xiaohongshu

China’s sportswear market is forecast to reach an estimated $82.8 billion by 2024 from $52 billion in 2021.

“Mixing and matching styles has become quite trendy among young consumers. They may pair sports shoes and pants with a top from a luxury brand. Particularly in the post-Covid-19 era, there is more fluidity in terms of style,” Amber Wu tells Jing Daily. 

Luxury brands are expanding their offerings to embrace this trend. This February, Miu Miu created capsule collections with New Balance; last year, Dior partnered with Technogym to provide sports equipment; and in 2021, Hermès launched gym pop-ups focused on using scarves as a fitness aid. 

Brands are raising awareness of these new products and engaging sports and fitness communities by riding on the appeal of young athletes like Gu, who chime with the country’s younger demographics.

Sporting fame vs. celebrity

While appointing a celebrity may help brands capture star fandom, successful athletes are influential on an international level. 

Anta’s partnership with Chinese freestyle skier Eileen Gu has catapulted the brand into the global spotlight. Image: Anta’s Weibo

“Chinese consumers take pride in seeing Chinese ambassadors embraced globally, and brands that leverage these influencers can achieve a stronger emotional connection and loyalty,” says Leitzes.

Sports personalities can help luxury brands align with China’s rising ‘guochao’ trend, and are frequently associated with positive, healthy values. 

“The spirit of athletics embodies an elevation of wellness and mental being, which resonates in the context of how China’s market and consumers are evolving in the post-pandemic phase,” says Laurien Lee, CEO of Chinese media agency iProspect.

Picking the right athlete

But sports personalities are not without their own risks. 

A backlash in April this year involving Olympic Chinese table tennis player Zhang Jike and a sex tape has raised questions about the reliability of sports ambassadors, previously considered a safer option than singers, models, and actors. 

Zhang Jike scandal

Brands have terminated their partnership with the table tennis star after rumors spread that he had shared intimate footage of his ex-girlfriend to pay off debts. Photo: Shutterstock

However, this incident hasn’t deterred brands like Prada and LV from continuing to shortlist athletes for ambassadorships.

Laurien Lee suggests that brands exercise the same caution and discipline as they do when selecting brand ambassadors from other fields. 

“The process of identifying brand ambassadors, including athletes, involves considering numerous factors. Above all, luxury brands seek individuals with the right personality to collaborate with closely, someone who will resonate emotionally with the complex and diverse pockets of consumers in China,” she says.

Today, most brands are scrambling for the same people, like Gu and Zhou, who boast the highest amount of traffic. However, by pursuing a narrow range of sporting personalities, luxury brands risk getting drowned out among a multitude of endorsements. 

Sports ambassadors offer access to a different audience than celebrities. So, brands need to tailor their campaigns to align with the values these athletes represent.

Ultimately, establishing a balanced and diversified ambassador portfolio is key.

“By maintaining a well-rounded and diverse group of brand ambassadors, luxury brands can effectively mitigate risks. Carefully selecting ambassadors from different fields and backgrounds allows brands to minimize the potential impact of individual scandals and maintain a strong overall brand image,” concludes Leitzes.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/prada-dior-lv-lululemon-in-frenzy-to-sign-chinas-top-athletes/

Tags: entertainmentLululemonPrada
Previous Post

Chinese netizens boycott Japanese beauty products over radioactive water concerns

Next Post

Oscar Wang joins Li-Ning for PFW, Creed x Benzo, and more: China collabs of the week

Our economic future is a black box – marketplace.org

Our economic future is a black box – marketplace.org

October 9, 2025
MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

October 9, 2025
See photos from Pitt’s Health Sciences Alumni Weekend – University of Pittsburgh

See photos from Pitt’s Health Sciences Alumni Weekend – University of Pittsburgh

October 9, 2025
U.S. politics is broken because of MAGA Republicans and hard-line Democrats – AJC.com

How MAGA Republicans and Hard-Line Democrats Are Driving U.S. Politics to the Brink

October 9, 2025
Research team explores inclusion at conferences – EurekAlert!

Research team explores inclusion at conferences – EurekAlert!

October 9, 2025
If you feel you don’t really belong, here is some science-based advice – New Scientist

If you feel you don’t really belong, here is some science-based advice – New Scientist

October 9, 2025
Opinion | The most important Nobel prizes – The Washington Post

Opinion | The most important Nobel prizes – The Washington Post

October 9, 2025
Video: Owner Lists Shih Tzu’s ‘Toxic Traits’ & Internet Can’t Relate to It Enough – Yahoo

Watch: Owner Reveals Hilarious ‘Toxic Traits’ of Their Shih Tzu That Have Everyone Talking

October 9, 2025

Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

October 9, 2025
What Ibrahima Konate wants from Liverpool contract talks – Yahoo Sports

Ibrahima Konate’s Ambitious Goals in His Liverpool Contract Negotiations

October 9, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (859)
  • Economy (880)
  • Entertainment (21,753)
  • General (17,500)
  • Health (9,922)
  • Lifestyle (892)
  • News (22,149)
  • People (881)
  • Politics (890)
  • Science (16,090)
  • Sports (21,380)
  • Technology (15,860)
  • World (862)

Recent News

Our economic future is a black box – marketplace.org

Our economic future is a black box – marketplace.org

October 9, 2025
MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

October 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version