* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, July 7, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Prada, Dior, LV, Lululemon in frenzy to sign China’s top athletes

June 20, 2023
in Entertainment
Prada, Dior, LV, Lululemon in frenzy to sign China’s top athletes
Share on FacebookShare on Twitter

Competition between luxury brands to bag top Chinese athletes as representatives is heating up – prompted in part by the rapid turnover of emerging celebrity idols and frequent backlashes against superstar spokespersons sparked by scandals involving reputation-damaging issues like tax evasion or illicit sex.

Prada last month named homegrown basketball player Yang Shuyu as its face for China, and Dior and Lululemon competed in January this year for the endorsement of the country’s first-ever Formula 1 driver, Zhou Guanyu. 

Dior and Lululemon competed in January this year for the endorsement of the country’s first-ever Formula 1 driver, Zhou Guanyu. Image: Dior’s Weibo

Meanwhile, 19-year-old freestyle skiing Olympic gold medallist Eileen Gu endorses over 23 brands, including IWC and Tiffany & Co., and Louis Vuitton. Domestic high-end brands, like Erdos, and Bosideng, are also diversifying their brand ambassador portfolios by collaborating with Chinese Olympians.

By appointing athletes as brand ambassadors and celebrating China’s achievements in sports, “luxury brands can create a sense of admiration and inspire consumers to embrace the brand as a symbol of China’s excellence, resulting in positive brand associations,” Kim Leitzes, Managing Director of APAC at Launchmetrics tells Jing Daily. 

Riding the wellness wave

“By collaborating with athlete ambassadors, luxury brands are trying to find a new way to tap into youth trends and culture,” says Amber Wu, account director at creative digital agency Qumin. 

Last year’s Beijing Olympics raised the profile of sports in China, and the Covid-19 pandemic heightened citizens’ interest in exercise as they prioritized health and well-being. 

Consequently, sporting hobbies such as pickleball, skateboarding, frisbee, and land surfing have gained popularity, and comfortable clothing styles that can be worn from work to the gym are rapidly gaining ground.

Netizens share game instructions and fashion tips on the pickleball hashtag. Photo: Xiaohongshu

China’s sportswear market is forecast to reach an estimated $82.8 billion by 2024 from $52 billion in 2021.

“Mixing and matching styles has become quite trendy among young consumers. They may pair sports shoes and pants with a top from a luxury brand. Particularly in the post-Covid-19 era, there is more fluidity in terms of style,” Amber Wu tells Jing Daily. 

Luxury brands are expanding their offerings to embrace this trend. This February, Miu Miu created capsule collections with New Balance; last year, Dior partnered with Technogym to provide sports equipment; and in 2021, Hermès launched gym pop-ups focused on using scarves as a fitness aid. 

Brands are raising awareness of these new products and engaging sports and fitness communities by riding on the appeal of young athletes like Gu, who chime with the country’s younger demographics.

Sporting fame vs. celebrity

While appointing a celebrity may help brands capture star fandom, successful athletes are influential on an international level. 

Anta’s partnership with Chinese freestyle skier Eileen Gu has catapulted the brand into the global spotlight. Image: Anta’s Weibo

“Chinese consumers take pride in seeing Chinese ambassadors embraced globally, and brands that leverage these influencers can achieve a stronger emotional connection and loyalty,” says Leitzes.

Sports personalities can help luxury brands align with China’s rising ‘guochao’ trend, and are frequently associated with positive, healthy values. 

“The spirit of athletics embodies an elevation of wellness and mental being, which resonates in the context of how China’s market and consumers are evolving in the post-pandemic phase,” says Laurien Lee, CEO of Chinese media agency iProspect.

Picking the right athlete

But sports personalities are not without their own risks. 

A backlash in April this year involving Olympic Chinese table tennis player Zhang Jike and a sex tape has raised questions about the reliability of sports ambassadors, previously considered a safer option than singers, models, and actors. 

Zhang Jike scandal

Brands have terminated their partnership with the table tennis star after rumors spread that he had shared intimate footage of his ex-girlfriend to pay off debts. Photo: Shutterstock

However, this incident hasn’t deterred brands like Prada and LV from continuing to shortlist athletes for ambassadorships.

Laurien Lee suggests that brands exercise the same caution and discipline as they do when selecting brand ambassadors from other fields. 

“The process of identifying brand ambassadors, including athletes, involves considering numerous factors. Above all, luxury brands seek individuals with the right personality to collaborate with closely, someone who will resonate emotionally with the complex and diverse pockets of consumers in China,” she says.

Today, most brands are scrambling for the same people, like Gu and Zhou, who boast the highest amount of traffic. However, by pursuing a narrow range of sporting personalities, luxury brands risk getting drowned out among a multitude of endorsements. 

Sports ambassadors offer access to a different audience than celebrities. So, brands need to tailor their campaigns to align with the values these athletes represent.

Ultimately, establishing a balanced and diversified ambassador portfolio is key.

“By maintaining a well-rounded and diverse group of brand ambassadors, luxury brands can effectively mitigate risks. Carefully selecting ambassadors from different fields and backgrounds allows brands to minimize the potential impact of individual scandals and maintain a strong overall brand image,” concludes Leitzes.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/prada-dior-lv-lululemon-in-frenzy-to-sign-chinas-top-athletes/

Tags: entertainmentLululemonPrada
Previous Post

Chinese netizens boycott Japanese beauty products over radioactive water concerns

Next Post

Oscar Wang joins Li-Ning for PFW, Creed x Benzo, and more: China collabs of the week

Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

July 7, 2025
Terry McLaurin still isn’t happy with his contract situation – NBC Sports

Terry McLaurin Remains Frustrated Over His Contract Situation

July 7, 2025
Intl forum on ecology opens with over 1,000 domestic and foreign guests – China Daily

Intl forum on ecology opens with over 1,000 domestic and foreign guests – China Daily

July 7, 2025
How New DNA Science Could Help More Families of the Missing – The New York Times

How New DNA Science Could Help More Families of the Missing – The New York Times

July 7, 2025
Letter | Dismissing science comes at a cost – thegazette.com

The High Cost of Ignoring Science

July 7, 2025
Hyatt Pushes Lifestyle Brands Into Asia Pacific Region – Luxury Travel Advisor

Hyatt Pushes Lifestyle Brands Into Asia Pacific Region – Luxury Travel Advisor

July 7, 2025
Kylian Mbappé’s stunning bicycle kick propels Real Madrid to win over Borussia Dortmund, and Club World Cup semifinals – CNN

Kylian Mbappé’s Spectacular Bicycle Kick Secures Real Madrid’s Victory Over Borussia Dortmund and Spot in Club World Cup Semifinals

July 7, 2025
Inside Iran’s war economy – The Economist

Inside the Secret Power Struggles Fueling Iran’s War Economy

July 7, 2025

Santa Cruz Shakespeare Launches Exciting New Monday Night Series

July 7, 2025
When it comes to vaccines, how are pediatricians restoring trust? – NPR

How Pediatricians Are Rebuilding Trust in Vaccines for Children

July 7, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (708)
  • Economy (733)
  • Entertainment (21,621)
  • General (15,752)
  • Health (9,771)
  • Lifestyle (738)
  • News (22,149)
  • People (734)
  • Politics (742)
  • Science (15,950)
  • Sports (21,233)
  • Technology (15,718)
  • World (714)

Recent News

Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

July 7, 2025
Terry McLaurin still isn’t happy with his contract situation – NBC Sports

Terry McLaurin Remains Frustrated Over His Contract Situation

July 7, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version