• About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, December 1, 2023
Earth-News
  • Home
  • Business
  • Entertainment
    Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

    Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

    Here’s How to Avoid that Nasty Pneumonia Going Round

    Here’s How to Avoid that Nasty Pneumonia Going Round

    18 Awesome Upcoming Events & Offers in GBA

    18 Awesome Upcoming Events & Offers in GBA

    12 Awesome Upcoming Events & Offers in Guangzhou

    12 Awesome Upcoming Events & Offers in Guangzhou

    Catch 7 of Beijing’s Best Bands at Coachuarlla!

    Catch 7 of Beijing’s Best Bands at Coachuarlla!

    What’s Coming to Warzone in Season 01?

    What’s Coming to Warzone in Season 01?

  • General
  • Health
  • News
    Israel-Gaza war live updates: Israeli military says pause in fighting is over

    Israel-Gaza war live updates: Israeli military says pause in fighting is over

    The Bengali blood on Henry Kissinger’s hands

    The Bengali blood on Henry Kissinger’s hands

    LeT terrorist killed in encounter in J&K’s Pulwama

    LeT terrorist killed in encounter in J&K’s Pulwama

    Facebook parent Meta sues the FTC claiming ‘unconstitutional authority’ in child privacy case

    Facebook parent Meta sues the FTC claiming ‘unconstitutional authority’ in child privacy case

    InterGlobe plans to cut down Delhi to Gurgaon commute time to just 7 minutes with electric air taxis

    InterGlobe plans to cut down Delhi to Gurgaon commute time to just 7 minutes with electric air taxis

    Court Bars Akeredolu From Inaugurating Caretaker Chairmen

    Court Bars Akeredolu From Inaugurating Caretaker Chairmen

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Tech
    Furiosa’s first trailer teases the origins of one of the Mad Max saga’s best characters

    Furiosa’s first trailer teases the origins of one of the Mad Max saga’s best characters

    Resident Evil 4 remake will add VR mode in December

    Resident Evil 4 remake will add VR mode in December

    An oil exec, a climate crisis, and reparations: what’s going down at the United Nations summit in Dubai

    An oil exec, a climate crisis, and reparations: what’s going down at the United Nations summit in Dubai

    Tesla delivered the Cybertruck: here’s how to preorder one

    Tesla delivered the Cybertruck: here’s how to preorder one

    Tesla Cybertruck will usher in a new ‘Powershare’ bidirectional charging feature

    Tesla Cybertruck will usher in a new ‘Powershare’ bidirectional charging feature

    The Head-Turning Motorcycles Custom Built For Katee Sackhoff

    The Head-Turning Motorcycles Custom Built For Katee Sackhoff

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

    Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

    Here’s How to Avoid that Nasty Pneumonia Going Round

    Here’s How to Avoid that Nasty Pneumonia Going Round

    18 Awesome Upcoming Events & Offers in GBA

    18 Awesome Upcoming Events & Offers in GBA

    12 Awesome Upcoming Events & Offers in Guangzhou

    12 Awesome Upcoming Events & Offers in Guangzhou

    Catch 7 of Beijing’s Best Bands at Coachuarlla!

    Catch 7 of Beijing’s Best Bands at Coachuarlla!

    What’s Coming to Warzone in Season 01?

    What’s Coming to Warzone in Season 01?

  • General
  • Health
  • News
    Israel-Gaza war live updates: Israeli military says pause in fighting is over

    Israel-Gaza war live updates: Israeli military says pause in fighting is over

    The Bengali blood on Henry Kissinger’s hands

    The Bengali blood on Henry Kissinger’s hands

    LeT terrorist killed in encounter in J&K’s Pulwama

    LeT terrorist killed in encounter in J&K’s Pulwama

    Facebook parent Meta sues the FTC claiming ‘unconstitutional authority’ in child privacy case

    Facebook parent Meta sues the FTC claiming ‘unconstitutional authority’ in child privacy case

    InterGlobe plans to cut down Delhi to Gurgaon commute time to just 7 minutes with electric air taxis

    InterGlobe plans to cut down Delhi to Gurgaon commute time to just 7 minutes with electric air taxis

    Court Bars Akeredolu From Inaugurating Caretaker Chairmen

    Court Bars Akeredolu From Inaugurating Caretaker Chairmen

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Tech
    Furiosa’s first trailer teases the origins of one of the Mad Max saga’s best characters

    Furiosa’s first trailer teases the origins of one of the Mad Max saga’s best characters

    Resident Evil 4 remake will add VR mode in December

    Resident Evil 4 remake will add VR mode in December

    An oil exec, a climate crisis, and reparations: what’s going down at the United Nations summit in Dubai

    An oil exec, a climate crisis, and reparations: what’s going down at the United Nations summit in Dubai

    Tesla delivered the Cybertruck: here’s how to preorder one

    Tesla delivered the Cybertruck: here’s how to preorder one

    Tesla Cybertruck will usher in a new ‘Powershare’ bidirectional charging feature

    Tesla Cybertruck will usher in a new ‘Powershare’ bidirectional charging feature

    The Head-Turning Motorcycles Custom Built For Katee Sackhoff

    The Head-Turning Motorcycles Custom Built For Katee Sackhoff

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

The appeal of Japanese drinks to consumers in the UK and North America

October 5, 2023
in Entertainment
The appeal of Japanese drinks to consumers in the UK and North America
Share on FacebookShare on Twitter

According to speakers at the event, which was held in Japan House, Japanese sake has long been seen by the UK consumer as a niche product, something many people only have with seafood. However, brewmaster Miho Imada argued that it could take on the same role as wine for British consumers – something to have with everything.

Meanwhile, in North America, one company, ​Domatcha, develops the only version of decaf Japanese matcha currently sold in North America. According to its founder, John Harrison, the innovation comes at a time where more and more North Americans are consuming decaf drinks and matcha tea alike.

Table of Contents

  • Wine or sake? ​
  • A new kind of matcha​

Wine or sake? ​

Expected to gain UNESCO Intangible Cultural Heritage in 2024, sake is seen as an integral part of Japanese culture. However, in the UK, 90% of sake is consumed in restaurants.

In Japan House in Kensington, London, industry insiders stressed the flexibility of sake, and its potential as a drink with a wide range of uses.

“I believe that we can produce Japanese sake that can compete with red wine​,” said Miho Imada, a sake brewmaster based in Hiroshima and President of Imada Saké Brewery Co Ltd, who was included in the BBC’s 100 Women List of 2020, “and I would like to pursue this​.”

“Sake is an incredibly food-friendly beverage​,” added UK wine writer Abbie Molten. “It has that delicacy but also those umami notes​.”

She also predicted an increasing consumer interest in sake in the UK. “We’re seeing there’s a real thirst for discovery, and people do want to know a little bit about a lot of things. Sake, with so many different regions and so many different production styles, really opens up a world for people to explore​.”

“At the moment, sake has a good presence in Asian restaurants in the UK, but we have the opportunity to further expand into the UK market by tapping into the off-trade sector and increasing our marketing efforts here​,” said Masumi Nakano, Vice President of the Association for the Preservation Society of Japanese Koji-based Sake Making Craftsmanship.

“Year-on-year sales of sake in Japan have increased for 13 years in a row, including during the pandemic, but we’re still in the early stages of exporting our national drink to wider markets​. “

A new kind of matcha​

Like sake, matcha was once a relatively obscure product outside of Japan. But with innovations like the introduction of decaffeinated matcha, the drink is being made more accessible to a wider range of markets.

GettyImages-859997122Decaf drinks and matcha are both increasing in popularity in North America. Image Source: Kohei Hara/Getty Images

It is difficult to separate the caffeine in matcha tea without disrupting the caffeine molecules, which have a delicate structure. Domatcha, who in 2016 developed decaf matcha, are still the only brand outside of Japan who sell it.

“Removing caffeine from any food ingredient is a complex process​,” John Harrison, CEO & Founder of Domatcha, told FoodNavigator. “There are several methods but only two or three that do not use solvents. This is the case with Domatcha, which uses a CO2 extraction process​.”

The task of producing decaf matcha was not easy, Harrison told us. “We teamed up with a well-regarded tea grower, procurer and blender in Japan to develop this method. This took more than four years. We have exclusive rights to sell Master’s Decaf in North America​.”

While, according to research from marketing firm Kantar, caffeinated drinks in Europe continue to grow in popularity, in North America, where Domatcha operates, consumers are, according to Harrison, looking for something a little bit different.

“Many consumers are looking for an alternative to regular coffee​,” Harrison told us. “Decaf coffee use is on the rise as is decaf matcha​.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator.com/Article/2023/10/04/The-appeal-of-Japanese-drinks-to-consumers-in-the-UK-and-North-America?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: appealentertainmentJapanese
Previous Post

German confectionery association calls for more European legislation to strengthen single market

Next Post

How to get consumers to choose your more responsible, less impactful products?

Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

December 1, 2023
Here’s How to Avoid that Nasty Pneumonia Going Round

Here’s How to Avoid that Nasty Pneumonia Going Round

December 1, 2023
18 Awesome Upcoming Events & Offers in GBA

18 Awesome Upcoming Events & Offers in GBA

December 1, 2023
12 Awesome Upcoming Events & Offers in Guangzhou

12 Awesome Upcoming Events & Offers in Guangzhou

December 1, 2023
Catch 7 of Beijing’s Best Bands at Coachuarlla!

Catch 7 of Beijing’s Best Bands at Coachuarlla!

December 1, 2023
What’s Coming to Warzone in Season 01?

What’s Coming to Warzone in Season 01?

December 1, 2023
Esports Awards 2023: All Winners From This Year’s Showcase

Esports Awards 2023: All Winners From This Year’s Showcase

December 1, 2023
Activision Is About To Reveal Everything About SBMM

Activision Is About To Reveal Everything About SBMM

December 1, 2023
‘Phaseout’ or ‘phasedown’? Why UN climate negotiators obsess over language

‘Phaseout’ or ‘phasedown’? Why UN climate negotiators obsess over language

December 1, 2023
Where is noise pollution the worst? Redlined neighborhoods.

Where is noise pollution the worst? Redlined neighborhoods.

December 1, 2023

Categories

Archives

December 2023
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Nov    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (6,692)
  • Entertainment (7,057)
  • General (5,180)
  • Health (3,159)
  • News (7,709)
  • Science (5,225)
  • Sports (7,045)
  • Tech (5,240)

Recent News

Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

Exhibition “Yuen-Yeung” at Shanghai K11 Art Mall Organised by Art-Bureau

December 1, 2023
Here’s How to Avoid that Nasty Pneumonia Going Round

Here’s How to Avoid that Nasty Pneumonia Going Round

December 1, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version

The appeal of Japanese drinks to consumers in the UK and North America- The appeal of Japanese drinks to consumers in the UK and North America * The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | The appeal of Japanese drinks to consumers in the UK and North America | | The appeal of Japanese drinks to consumers in the UK and North America | | The appeal of Japanese drinks to consumers in the UK and North America | | The appeal of Japanese drinks to consumers in the UK and North America |