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    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

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    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

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    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

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    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

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Home Entertainment

The Martine Rose x Nike love affair joins luxury’s latest collabs

July 8, 2023
in Entertainment
The Martine Rose x Nike love affair joins luxury’s latest collabs
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Out of Nike’s hundreds of collaborators, no one has quite reimagined the brand’s instantly-recognizable footwear to the success of menswear designer Martine Rose. Ever since the Air Monarch sneaker was given sci-fi-esque lumps and bumps back in 2018, the London talent has become known for her ability to completely revamp world famous silhouettes.

The latest Shox Mule MR4 sneakers, worn by Kendrick Lamar at the Grammys earlier this year, maintain that avant-garde reputation, from the raised heel to the squared toe and electric colorways. Set to be released on July 25, the tailored Spring/Summer 2024 collection that features the footwear is already a hit online, predicted to sell out. 

In this week’s Collabs & Drops newsletter, we spotlight Martine Rose x Nike, as well as luxury brands expanding the possibilities of product design via collaboration. 

Fendi has invited Japanese architect Kengo Kuma to broaden its design opportunities and leverage more sustainable production, while Korean, Gen Z eyewear favorite Gentle Monster has teamed up with fellow surrealist name D’heygere, embracing the latter’s jewelry expertise. 

Read on for the full verdict on these brand collaborations. To receive these updates to your inbox every Tuesday, subscribe here.

Martine Rose x Nike

nike x martine rose

Footballer Leah Williamson stars in the 2023 Nike x Martine Rose campaign. Photo: Nike

Date: July 25

Product: “Lost Lionesses” collection

Social context: On Instagram, Martine Rose’s official posts have over 21,000 likes, but Nike is yet to post about the collection to its 301 million followers.

Verdict: Since 2018, Martine Rose and Nike have established a fruitful relationship with frequent collaborative releases, always fronted by distinctly avant-garde sneakers.

For context on their success, the last Nike Shox MR4 Mule is currently selling at a 83% price premium on global resale platform StockX. The new design is likely to reach a similar level of success.

Partly fueled by her established association with Nike, Martine Rose’s namesake label has become central to the new-era fashion scene, as houses like Gucci and Balenciaga fade in relevance. Capitalizing on her growing popularity, the London designer is Clarks’ first guest creative director, announced earlier this year.

As a result of her fanbase in luxury fashion and streetwear alike, the collection has been trending across global press outlets. It’s being released ahead of the FIFA Women’s 2023 World Cup in Australia and New Zealand, with the campaign starring much-adored Nike football ambassadors Leah Williamson and Rachel Yankey. 

Fendi x Kengo Kuma

fendi x kengo kuma

Fendi and Kengo Kuma collide for Spring 2024. Photo: Fendi

Date: Spring 2024

Product: Accessories and sneakers

Social context: Kengo Kuma’s Instagram posts have garnered over 10,800 likes. Fendi has not posted about the collaboration.

Verdict: Japanese architect Kengo Kuma proves the versatility of his craft and aesthetic vision, incorporating raw materials to design a Peekaboo, Baguette Soft Trunk, and Fendi Flow sneakers.

From washi paper to woven bamboo and wood chips, the collection allows Fendi to champion sustainability while benefiting from Kuma’s respected status in the design industry.

This pairing demonstrates one of the many ways creative industries can merge to reach new levels of design innovation.

D’heygere x Gentle Monster

D'Heygere x Gentle Monster

D’heygere x Gentle Monster team up on blinged-out eyewear. Photo: Gentle Monster

Date: July 6

Product: Eyewear collection

Social context: The collaborative Instagram post between Gentle Monster (1 million followers) and D’heygere (34,000) has 21,200 likes so far.

Verdict: Gentle Monster has launched collaborations with Maison Margiela and stars like Cai Xukun, illustrating a multifaceted strategy that taps into various consumer bases.

D’heygere uses a high-end formula when it comes to collaboration, which feeds Gentle Monster’s position in the luxury market.

The two high-end brands share an element of surrealism in their design, making them a perfect match.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/martine-rose-nike-joins-luxurys-latest-collabs/

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