• About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 23, 2023
Earth-News
  • Home
  • Business
  • Entertainment
    Cross pays touching tribute to Mohbad (Update) – Lifestyle Nigeria

    Cross pays touching tribute to Mohbad (Update) – Lifestyle Nigeria

    Imperial Governors On The Rampage — The PUNCH Editorial – Lifestyle Nigeria

    Imperial Governors On The Rampage — The PUNCH Editorial – Lifestyle Nigeria

    Governor Lawal Bans Illegal Mining In Zamfara

    Governor Lawal Bans Illegal Mining In Zamfara

    Popular Nigerian filmmaker Charles Grandsville dies

    Popular Nigerian filmmaker Charles Grandsville dies

    I’m Willing To Become Unpopular To Reform Nigeria – President Tinubu

    I’m Willing To Become Unpopular To Reform Nigeria – President Tinubu

    Squier Paranormal Jazzmaster XII Review

    Squier Paranormal Jazzmaster XII Review

  • General
  • Health
  • News
    Behind the Success: Decoding Mobinil’s Community-Focused Marketing

    Behind the Success: Decoding Mobinil’s Community-Focused Marketing

    Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

    Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

    Banque Misr to launch green investment fund in 2024

    Banque Misr to launch green investment fund in 2024

    Egypt, Greece, and Cyprus stress coordination on gas, regional issues

    Egypt, Greece, and Cyprus stress coordination on gas, regional issues

    Nakhla Gift Shop at Grand Egyptian Museum listed as one of world’s best by Financial Times

    Nakhla Gift Shop at Grand Egyptian Museum listed as one of world’s best by Financial Times

    Former Egyptian Finance Minister Youssef Boutros-Ghali joins Concord International Investment Group

    Former Egyptian Finance Minister Youssef Boutros-Ghali joins Concord International Investment Group

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Tech
    Access Bank fails to double profits in H1 2023, despite 52% growth

    Access Bank fails to double profits in H1 2023, despite 52% growth

    A Somali-based bootcamp is teaching code to young people in native languages

    A Somali-based bootcamp is teaching code to young people in native languages

    New SASSA SRD contact channels for quick help

    New SASSA SRD contact channels for quick help

    Even the most popular femtech apps are still leaving African women behind

    Even the most popular femtech apps are still leaving African women behind

    Latest on using the KPLC self service 2023

    Latest on using the KPLC self service 2023

    Meituan Delivery Takes Four Months to Expand From Kowloon to Hong Kong Island

    Meituan Delivery Takes Four Months to Expand From Kowloon to Hong Kong Island

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cross pays touching tribute to Mohbad (Update) – Lifestyle Nigeria

    Cross pays touching tribute to Mohbad (Update) – Lifestyle Nigeria

    Imperial Governors On The Rampage — The PUNCH Editorial – Lifestyle Nigeria

    Imperial Governors On The Rampage — The PUNCH Editorial – Lifestyle Nigeria

    Governor Lawal Bans Illegal Mining In Zamfara

    Governor Lawal Bans Illegal Mining In Zamfara

    Popular Nigerian filmmaker Charles Grandsville dies

    Popular Nigerian filmmaker Charles Grandsville dies

    I’m Willing To Become Unpopular To Reform Nigeria – President Tinubu

    I’m Willing To Become Unpopular To Reform Nigeria – President Tinubu

    Squier Paranormal Jazzmaster XII Review

    Squier Paranormal Jazzmaster XII Review

  • General
  • Health
  • News
    Behind the Success: Decoding Mobinil’s Community-Focused Marketing

    Behind the Success: Decoding Mobinil’s Community-Focused Marketing

    Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

    Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

    Banque Misr to launch green investment fund in 2024

    Banque Misr to launch green investment fund in 2024

    Egypt, Greece, and Cyprus stress coordination on gas, regional issues

    Egypt, Greece, and Cyprus stress coordination on gas, regional issues

    Nakhla Gift Shop at Grand Egyptian Museum listed as one of world’s best by Financial Times

    Nakhla Gift Shop at Grand Egyptian Museum listed as one of world’s best by Financial Times

    Former Egyptian Finance Minister Youssef Boutros-Ghali joins Concord International Investment Group

    Former Egyptian Finance Minister Youssef Boutros-Ghali joins Concord International Investment Group

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Tech
    Access Bank fails to double profits in H1 2023, despite 52% growth

    Access Bank fails to double profits in H1 2023, despite 52% growth

    A Somali-based bootcamp is teaching code to young people in native languages

    A Somali-based bootcamp is teaching code to young people in native languages

    New SASSA SRD contact channels for quick help

    New SASSA SRD contact channels for quick help

    Even the most popular femtech apps are still leaving African women behind

    Even the most popular femtech apps are still leaving African women behind

    Latest on using the KPLC self service 2023

    Latest on using the KPLC self service 2023

    Meituan Delivery Takes Four Months to Expand From Kowloon to Hong Kong Island

    Meituan Delivery Takes Four Months to Expand From Kowloon to Hong Kong Island

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO

August 12, 2023
in Entertainment
Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO
Share on FacebookShare on Twitter

New X chief Linda Yaccarino says the company is close to breaking even, while the re-brand to X has been popular among users, according to internal insights.

Yaccarino noted this in a new interview with CNBC, in which the recently anointed X chief was questioned about the automony of her role under X owner Elon Musk, her plans for revitalizing the platform’s ad business, and her further vision for the app. 

And while a lot of Yaccarino’s statements were exactly what you would expect from somebody who’s trying to pitch the platform as a key consideration for advertisers, Yaccarino did make some interesting notes about their progress, and what may be coming next.

The main focus of the interview was on the re-brand and how that’s impacted the business.

Yaccarino seems confident in the new direction, explaining that X encompasses more opportunities than the previous moniker.

As per Yaccarino:

“The rebrand represented really a liberation from Twitter, a liberation that allowed us to evolve past a legacy mindset and thinking, and to reimagine how everyone, how everyone on Spaces who’s listening, everybody who’s watching around the world, [how] it’s going to change how we congregate, how we entertain, how we transact all in one platform.”

That’s pretty much in line with the bombastic description Yaccarino recently shared to X about the new vision for the app, which had many rolling their eyes at the corporate-speak.

X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.

— Linda Yaccarino (@lindayaX) July 23, 2023

I mean, Yaccarino is the chief of the company, and an expert in media messaging, so this, really, is what you would expect. But there’s a distinct vagueness to these terms, which all sound good when spoken, but are fairly hollow in substance.

Still, Yaccarino was keen to highlight the evolution of the app, and the new opportunities:

“Experiences and evolution into long-form video and articles, subscribe to your favorite creators, who are now earning a real living on the platform. You look at video, and soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform.”

All of these, Yaccarino says, form the basis of what X is all about, in differentiation to Twitter, though most are pretty much in line with the previous Twitter experience, and were even enacted, in some form, under previous Twitter management.

So as yet, it’s not some huge change in direction. But it is early, especially for Yaccarino herself, who only took the job three months ago, after more than a decade working for NBCUniversal.

X has been particularly keen to tout the benefits of its platform as a creator monetization pathway, with its new ad revenue share offering seeing a range of top creators in the app earning big paychecks for their efforts.

Twitter ad share revenue

That is a significant shift from the Twitter of the past, though the entry thresholds for the program are very high, so while it seems like a lot of users are posting their earnings, only a tiny fraction of X creators are actually getting paid as yet.

It also remains to be seen whether this is a sustainable system for the company, but right now, Yaccarino’s keen to highlight this as part of the broader X vision.

Yaccarino was also asked about the company’s ad business, and how brand partners have responded to the re-brand. Yaccarino said that three out of four X users feel positive about the new name, while more advertisers are now coming back, which reflects its evolving and improving vision over time.

According to Yaccarino, the platform is far safer than it was a year ago, with 99.99% of all Tweet impressions going to content that doesn’t violate the platform’s rules. The specifics are important to note here, as it’s virtually impossible that its detection rates are that high, but this stat, based on analysis by Sprinklr, is what X is going with as it seeks to win back advertiser trust.

Most advertisers are viewing such through narrowed eyes, but again, Yaccarino claims they are now resuming their spending, bringing the company close to ‘break even’.

That’s somewhat supported by third-party analysis, though many big-name brands are still holding off on resuming full X spending.

According to a new report by ad tech platform MediaRadar, over a third of big-name brands who’ve opted to cut their spend in the app since the Musk takeover are still holding off, including AT&T, Disney, and Coca-Cola. Some smaller brands are, however, coming back, which is likely where the platform’s seeing renewed growth.

That’s a positive sign, though it remains a concern that the big spenders are still hesitant, though Yaccarino will be hoping that new updates to ad placement controls and third-party verification will help to ease the mind of those ad execs who remain concerned about the platform’s “Freedom of Speech, Not Freedom of Reach” approach.

And Yaccarino added another catchphrase to the app’s new lexicon on this front:

 “If it’s lawful but it’s awful, it’s extraordinarily difficult for you to see it.”

“Lawful but awful”. That could be X’s new tagline. It’s better than “Blaze Your Glory”.

Yaccarino also noted that X is looking to bring back its “client council” to provide input into key ad decisions, while it’s also looking to add more controls to help reassure brand partners, and win back more ad spend.

Excited to continue the momentum in our business and we are officially bringing back the Client Council in the fall. More soon! ????

— Linda Yaccarino (@lindayaX) August 10, 2023

Again, it does seem that these approaches are working, at least to some degree, but the ongoing hesitancy, largely triggered by Musk’s own posts, remains a challenge for Yaccarino as she seeks to get the business back to growth.

But overall, the opportunity remains for X to become a bigger player in the social media landscape, if it can back up some of its hyperbolic claims, and become an all-encompassing media powerhouse, which also empowers creators, and incorporates social elements.

Really, this all comes down to Elon, and the fact that business leaders are hesitant to bet against him, given his past successes. For anybody else, the vague X plan would be laughable, but there is that inkling that, maybe, somehow, Elon will be able to pull it off.

Nobody knows how, and I’m not sure that Musk and Yaccarino do either. But the audience is listening, and waiting to see what comes next.   

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SocialmediaToday – https://www.socialmediatoday.com/news/yaccarino-says-advertisers-are-coming-back-x-first-major-interview-ceo/690593/

Tags: advertisersentertainmentYaccarino
Previous Post

Akon Owns Up To Wearing Fake Dior Sweater On ‘Drink Champs’ To “Raise Engagement”

Next Post

Meta Plans To Provide the First Samples of Its AR Glasses to Testers Next Year

Dorian Coninx wins WTCS Finals after thrilling finale and supreme sprint

Dorian Coninx wins WTCS Finals after thrilling finale and supreme sprint

September 23, 2023
French athletes dominate Xterra World Championship: wins for Arthur Serrieres and Solenne Billouin

French athletes dominate Xterra World Championship: wins for Arthur Serrieres and Solenne Billouin

September 23, 2023
Zhilei Zhang brutally knocks out Joe Joyce in rematch

Zhilei Zhang brutally knocks out Joe Joyce in rematch

September 23, 2023
Erik ten Hag confirms fresh Lisandro Martinez injury blow

Erik ten Hag confirms fresh Lisandro Martinez injury blow

September 23, 2023
Bruno Fernandes stunner ends Manchester United’s losing run

Bruno Fernandes stunner ends Manchester United’s losing run

September 23, 2023
Bruno Guimaraes ‘agrees new five-year Newcastle United contract’

Bruno Guimaraes ‘agrees new five-year Newcastle United contract’

September 23, 2023
Crystal Palace, Fulham play out hard-fought draw at Selhurst Park

Crystal Palace, Fulham play out hard-fought draw at Selhurst Park

September 23, 2023
Hayden Wilde reacts to agonising world title miss after a dramatic day at WTCS Finals Pontevedra

Hayden Wilde reacts to agonising world title miss after a dramatic day at WTCS Finals Pontevedra

September 23, 2023
Behind the Success: Decoding Mobinil’s Community-Focused Marketing

Behind the Success: Decoding Mobinil’s Community-Focused Marketing

September 23, 2023
Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

Egyptian University Student Develops ‘Egypt Metro’ App for Seamless Navigation

September 23, 2023
Partenaires
afric.info
europ.info
usa-news
lesmeilleureschaussures.fr
goodsforyoutoday.com
looktopbeauty.com
keto-diet.biz
soccernews.info
nba-news.net
sportsprblog.com compar.biz
the-best.top
bestchoices.biz
expert-plus.fr
travel-mag.info
pksportsnews.com
news-sports.org

Categories

Archives

September 2023
M T W T F S S
 123
45678910
11121314151617
18192021222324
252627282930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (3,377)
  • Entertainment (3,425)
  • General (2,455)
  • Health (1,637)
  • News (3,874)
  • Science (2,657)
  • Sports (3,583)
  • Tech (2,617)

Recent News

Dorian Coninx wins WTCS Finals after thrilling finale and supreme sprint

Dorian Coninx wins WTCS Finals after thrilling finale and supreme sprint

September 23, 2023
French athletes dominate Xterra World Championship: wins for Arthur Serrieres and Solenne Billouin

French athletes dominate Xterra World Championship: wins for Arthur Serrieres and Solenne Billouin

September 23, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version

Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO- https://news7.asia/   https://www.animaleries.info   https://www.comptoirdubagage.biz/   https://www.wa-news.com/   https://www.magasinjouet.net/   https://teenoi.net   https://paschers.info   https://www.1nfo.net   -/- J’ai encore menti !   Bensimon femme Sport Bag Sac bandouliere Orange (Coquelicot)   Asus ExpertCenter PB63: 1.35 liter mini PC debuts with support for 65 W Intel processors   Wimbledon 2023: British number one Cameron Norrie beats Tomas Machac to reach round two   Douyin Boosts Self-Operated E-Commerce with Launch of ‘Imported Supermarket’   -*-$$Antoine Dupont blessé : le capitaine du XV de France a été opéré et va pouvoir rejoindre les Bleus   Lampe de Scène, Lumière Fête 9W 9 couleurs Éclairage Soirée Boule Disco Avec Bluetooth Président sans fil de connexion…   Honte à l’“anti-rugby” de l’Angleterre, et vive les flamboyants “petits poucets”   Stormsure Stormproof Durable Hydrofuge (spray étanche) – 1L   Meilleurs choix d’appareils photo : Olympus OM-D E-M10 Mark II   $$* James Betterave Blanche It Betterave Organique 1L De Jus   Secret des Chefs Arome Naturel Grenadine 50 ml – Lot de 2   Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO *Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO