* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, June 21, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

6 marketing automation use cases where AI can help with data quality

June 22, 2023
in General
6 marketing automation use cases where AI can help with data quality
Share on FacebookShare on Twitter

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here.

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. 

And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application. 

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. Within that scope, my focus has been prioritizing data management, which most marketing operations leaders also recognize as the bedrock of the foundation.

Data management: The first (semi) natural language process

Before the AI inflection point, data management was the earliest “natural language” change that fueled martech growth. How? Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement.

Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. Early AI algorithms impacted various data cleaning processes after data was entered improperly or was incomplete. But, we all knew it was most efficient to prevent inaccurate data from entering the system, which would result in erroneous results downstream.

I’ll use a common framework — garbage in, garbage out (GIGO) — to illustrate. 

‘Garbage in’

1. Entering data 

Martech leaders cringe when users say entering the data is hard. Empathy is deserved, especially when there have been changes to the interface over time. (If you’re a Salesforce shop, and still switch to Classic vs. Lightning, that’s your empathy reminder!)

Many leading vendors, including Salesforce, have recently predicted that the generative AI “prompt” revolution will forever change the user interface. Every UI now needs to process natural language, reducing the friction (or excuse, if you’re cynical) for users to enter data.

For example, ChatSpot (HubSpot’s AI interface) leverages the GPT model in its user interface. (While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.)

Let’s start with the basics — adding a new contact.

Users won’t have to remember where in HubSpot’s standard interface to click “Add Contact.” Instead, they’ll use a simple prompt like this…

ChatSpot - Adding a contact

In three months of alpha, HubSpot has also added prompt templates that trigger actions based on common to-do’s, so you can now choose from a favorites list like this.

ChatSpot trigger actions

2. Researching and adding data about people and companies 

Many MAPs pulled in basic customer information from websites. AI is simplifying this task, and now a summary version of key profiles to augment contact personas or supplement company firmographic info is a prompt away. For example:

ChatSpot individual research

ChatSpot individual research - supplementary info

ChatSpot individual research - company news

3. Infused in spreadsheets

Approximately 70% of marketers spend more than 10 hours a week working on spreadsheets, according to MarTech’s 2023 Salary and Career Survey. They are foundational in martech stacks. 

I spoke about how these tools (and their formulas, VLOOKUP capabilities, etc.) are still our secret decoders for working across multiple data sources in my March 2023 MarTech conference presentation. For many larger teams, a full-time data analyst supports these efforts. Smaller teams often have a data-savvy marketer with Excel expertise.

However, programming VLOOKUP is too technical for many. Marketers are now using generative AI prompts to create formulas. Several AI plug-in utilities infuse AI-created prompts directly into spreadsheets.

These natural language “no-code” capabilities will be the most powerful and most-used additions. They will be embedded directly into foundational knowledge work tools (e.g., Google Workspace Labs and Microsoft Co-pilot). Users will ask an AI assistant to extract domains from email addresses, pull out first/last names, companies, etc., and effectively create structured data through natural language prompts.

‘Garbage out’

Let’s now flip to the other side of the spectrum: Use cases where AI will help with data output.

4. Natural language interfaces for analytics

We’ve all been there. Rather than access the platform, someone asks you to export a report in PowerPoint or Google Slides. Getting the report from the application through natural language prompts will be a game-changer.

“Can you give me a report based on ” will be a prompt that lowers the barrier for more people to access analytics directly.

ChatSpot - Reporting prompts

ChatSpot - Timeframe reporting

Over time, if users are more inclined to enter the data and see it properly reflected, they will be more likely to provide quality entries. Instead of fixing the chart, perhaps users will fix it at the source.

5. Infused visualization capabilities

Creating visualization will also be infused capabilities. We’ll be able to prompt the platforms for these visualizations through plug-ins/interfaces. 

Like many, I eagerly await access to OpenAI’s code interpreter capabilities. In the meantime, I’ve been following others piloting it, including Ethan Mollick, who provided a sneak peek at the capabilities in his One Useful Thing newsletter — excerpted in his recent newsletter post.

6. Accessible big data 

All of these data entry and output benefits will not just be limited to the specific data that is “source-of-truth” in CRM/MAP.

Because we’ve lowered the barrier to entry for more data sources, then the outputs of one analysis may be linked in ways to others that were not considered previously — as other data augmentation and supplemental attributes will be accessible — through AI-based prompts as well.

Governance and training still needed to avoid blind trust

Martech leaders need to be careful not to rely on AI alone for data management and quality. Additional governance should be applied given the immaturity of the generative AI tools and their potential to impact data quality if not supervised. 

The challenge for data management has twice the impact. Prompts may not inherit your organization’s guidelines for associating contacts with accounts; more advanced prompts that follow those guidelines may need to be developed. 

Today, anyone who imports data into a spreadsheet does a sanity check after applying formulas. Typos can generate issues across thousands of records. But faulty AI-introduced logic can corrupt thousands of records if the users didn’t create the appropriate prompt to begin with.

What’s next? In Part 3 of this series, I’ll dig into the AI infusion into the MAP campaign processes.

Get MarTech! Daily. Free. In your inbox.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/6-marketing-automation-use-cases-where-ai-can-help-with-data-quality/

Previous Post

The people paid to train AI are outsourcing their work… to AI

Next Post

Master CTV advertising: A guide to launching your best campaigns

When Technology Meets Ecology: Charting a Bold Path for Our Planet’s Future

June 21, 2025
‘Jaws’ at 50: Scientists Are Still Studying the Mysteries of Sharks – The New York Times

Jaws at 50: Exploring the Timeless Mysteries of Sharks

June 21, 2025
A Cracked Piece of Metal Self-Healed in Experiment That Stunned Scientists – ScienceAlert

Self-Healing Metal: The Revolutionary Experiment That Amazed Scientists

June 21, 2025
How leading Bollywood actresses are adopting one transformative lifestyle shift – Times of India

How Leading Bollywood Actresses Are Fearlessly Embracing a Bold New Lifestyle Transformation

June 21, 2025
Muskego mom breaks world record in planking – WISN

Muskego mom breaks world record in planking – WISN

June 21, 2025
Russian Minister Warns of Recession as Officials Spar on Economy – Bloomberg

Russian Minister Issues Recession Warning Amid Heated Economic Debate

June 21, 2025
Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

June 21, 2025
Breakfast key to meeting daily fiber needs amid American ‘health crisis’ – Fox News

How Breakfast Can Help You Crush Your Daily Fiber Goals During America’s Health Crisis

June 21, 2025
A Senator Who Was on a Hit List Fears the Fueling of Political Violence – The New York Times

Senator on Hit List Sounds Alarm Over Escalating Political Violence

June 21, 2025
Should You Buy Micron Technology Stock Before June 25? – The Motley Fool

Is Now the Perfect Moment to Invest in Micron Technology Before June 25?

June 21, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (696)
  • Economy (710)
  • Entertainment (21,611)
  • General (15,499)
  • Health (9,751)
  • Lifestyle (715)
  • News (22,149)
  • People (713)
  • Politics (717)
  • Science (15,930)
  • Sports (21,206)
  • Technology (15,695)
  • World (690)

Recent News

When Technology Meets Ecology: Charting a Bold Path for Our Planet’s Future

June 21, 2025
‘Jaws’ at 50: Scientists Are Still Studying the Mysteries of Sharks – The New York Times

Jaws at 50: Exploring the Timeless Mysteries of Sharks

June 21, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version