Handwritten Collection celebrates its first anniversary and unveils expansion plans

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Published on 22/01/24 – Updated on 22/01/24

Handwritten Collection, the Accor Group’s mid-market brand, is celebrating its first anniversary with the prospect of adding further boutique hotels to its global collection in the near future.

Launched in January 2023, the brand aims to bring together small and medium-sized hotels that authentically reflect the personality of their owners. In just 12 months, Handwritten Collection has opened 12 carefully selected establishments.

Collection brands are currently growing at an annual rate of 25%, making them one of the fastest-growing segments in the hotel industry. In 2024 and beyond, Handwritten Collection plans to add nearly 25 new properties to its collection, while more than 150 projects are currently being evaluated.

“We designed Handwritten Collection to support the growing number of independent hotels in the midscale segment who are keen to leverage the powerful benefits of a leading global hotel group, while retaining the unique character they have curated.”

 “We are very pleased with the extremely positive response to Handwritten Collection from owners and partners in our first year, and we look forward to exploring many more new opportunities for Handwritten Collection across global markets, with high expectations for a fresh round of hotel signings in 2024.”

Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy, Accor.

To date, the Handwritten Collection portfolio includes the following hotels:

Hotel Shanghai Sheshan Oriental – Handwritten Collection (China)
Hotel Faber Park Singapore – Handwritten Collection (Singapore)
Saint Gervais Hotel & Spa – Handwritten Collection (France)
Hotel Morris, Sydney – Handwritten Collection (Australia)
Andaman Beach Hotel Phuket – Handwritten Collection (Thailand)
Splendid Hotel Lac d’Annecy – Handwritten Collection (France)
Relais San Martino Salento – Handwritten Collection (Italy)
Oru Hub Hotel Tallinn – Handwritten Collection Tallinn (Estonia)
Crown Kraków – Handwritten Collection (Poland)
Wonil Hotel Perth – Handwritten Collection (Australia)
Capitouls Toulouse Centre – Handwritten Collection (France)
Julian’s Malta – Handwritten Collection (Malta)

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