The cynic’s guide to esports in 2023
December 15, 2023 • 5 min read
For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.
Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
December 15, 2023 • 3 min read
Stagwell Marketing Cloud this week appointed its first chief executive officer who moved over from her role as CMO.
How Paramount and Scopely are using a live service game to keep Star Trek fans engaged
December 15, 2023 • 3 min read
“Star Trek Fleet Command” is not a direct revenue play for Paramount — it’s a particularly engaging form of brand marketing designed to both capture the hearts of potential new “Star Trek” fans and keep longtime fans interested in the IP. Any revenue gleaned from the game is a secondary concern.
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