* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, July 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Research Briefing: Marketers make the shift as Google actually kills the cookie

January 19, 2024
in General
Research Briefing: Marketers make the shift as Google actually kills the cookie
Share on FacebookShare on Twitter

By Catherine Wolf  •  January 18, 2024  •  4 min read  •

Ivy Liu

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.

69% of brands pros are investing in tech to acquire first-party data

Google started to disable third-party cookies for 1% of Chrome users this month, and marketers are faced with shifting their data collection strategies to manage the fallout. Trends over the last few years have included a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid and a need to amp up loyalty programs to continue collecting first-party data.

As the most-used RMN after Amazon, Walmart Connect has access to swaths of consumer data that can be used for ad targeting and personalization. Meanwhile, Roundel taps into Target’s first-party customer data across its online site as well as its mobile app, which can be used to trace customer behavior in stores too.

Insights and stats:

“Brand demand for this type of data is expected to increase as brands realize the limitations posed by the demise of third-party cookies and privacy regulations. They’ll need to turn to marketing channels that offer data to help with enhanced audience targeting and personalized advertising experiences.” — Maren Kelly, vp of marketing at brand commerce platform PriceSpider

Over a third of marketers (38%) said they use retail media advertising, putting it just behind display ads (used by 61% of respondents) and social media (used by 97% of respondents) as a top marketing channel.

Grocery store chains are becoming attractive RMN partners thanks to how frequently consumers make purchases there, which gives grocers more data on how their customers shop compared to other retailers. A forthcoming Kroger-Albertsons merger would mean a combined reach of approximately 85 million households, according to the companies — and presumably their associated data.

Read more about RMNs and their first-party data

Digiday+ Research digest

Half of publishers expected revenues to increase in 2023, but only about a third of publishers saw revenue growth in 2023. That’s according to Digiday+ Research surveys of over 100 publisher professionals. Fifty-one percent of publisher pros said in Q4 2022 that they expected 2023 revenues to increase. In reality, just more than a third (36%) said in Q4 2023 their revenues actually turned out to be higher last year than the year before. However, publishers’ 2023 struggles are not stopping them from hoping for a better year in 2024. 

The stats:

Half of publishers (50%) said in Q4 2023 that they agreed their companies’ ad revenues will grow in 2024, albeit to varying degrees. Thirty-five percent said they somewhat agreed their ad revenues will grow this year, while 15% said they strongly agreed.

Most of the publishers who are hopeful about 2024 revenue growth are exhibiting somewhat of a tempered optimism. Thirty-eight percent of publisher pros said that they think their companies’ 2024 revenues will increase by between 1% and 10%.

About a quarter of publisher pros (27%) said they think their revenues will remain about the same in 2024, and only 16% said they expect their revenues to decrease.

Read more about publishers’ 2024 revenue expectations

More than half of publisher respondents (56%) said they agreed only somewhat that they’re optimistic about their companies’ prospects for this year, while only 7% agreed strongly that they’re optimistic.

The largest share of respondents said they’re just neutral about whether the media industry will have a successful year. Thirty-five percent of publisher pros said that they neither agreed nor disagreed that they’re optimistic about the media industry’s prospects for 2024.

Read more about publishers’ industry projections for 2024See research from all Digiday Media Brands:

Digiday+ Research

Glossy+ Research

Modern Retail+ Research

https://digiday.com/?p=532006

Why 2024 could be the year mobile gaming inventory goes premium

January 18, 2024  •  4 min read

Q4 2023 was the best season on record for mobile gaming advertisers, according to data shared with Digiday by the mobile marketing platform AppLovin, bolstered both by advances in artificial intelligence and a better understanding among marketers of what makes mobile gamers tune in.

tv production

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year

January 18, 2024  •  4 min read

Marketers, filmmakers, industry executives, actors, agents and film lovers, among other attendees of the festival, which will run from January 18th to the 28th, will encounter more programming and expanded spaces from the festival sponsors.

How BLAST’s Rocket League deal provides a window into an alternate future for esports

January 17, 2024  •  1 min read

BLAST’s positioning as a challenger to the growing hegemon that is EFG could prove beneficial to the former company as it looks to gain the business of publishers and esports teams searching for an alternative path forward.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/research-briefing-marketers-make-the-shift-as-google-actually-kills-the-cookie/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Xiaomi Mix Flip gets certified in China with support for satellite connectivity

Next Post

Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests

How Might Federal Medicaid Cuts in the Enacted Reconciliation Package Affect Rural Areas? – KFF

How Might Federal Medicaid Cuts in the Enacted Reconciliation Package Affect Rural Areas? – KFF

July 28, 2025
US military kills ISIS leader in Syria – CNN

US Military Strikes Down ISIS Leader in Syria, Dealing a Crushing Blow to Terror Network

July 28, 2025
AI’s race in the dark with China – Axios

The High-Stakes AI Race: Innovation and Competition in the Shadows

July 27, 2025
LeBron James’ future with Lakers beyond 2025-26 certain to generate speculation leading up to training camp – Yahoo Sports

LeBron James’ Lakers Future Beyond 2025-26 Sparks Intense Speculation Ahead of Training Camp

July 27, 2025
Energy landscapes direct the movement preferences of elephants – besjournals

Energy landscapes direct the movement preferences of elephants – besjournals

July 27, 2025
At United Nations Summer Program, Computer Science Student Examines AI Ethics – Georgetown University

At United Nations Summer Program, Computer Science Student Examines AI Ethics – Georgetown University

July 27, 2025
Return of wolves to Yellowstone has led to a surge in aspen trees unseen for 80 years – Live Science

Wolves’ Return to Yellowstone Sparks Unprecedented Aspen Tree Boom After 80 Years

July 27, 2025
‘Bluey’ Is Growing Up: BBC Plots All-Ages Expansion For The Franchise As A Full-Fledged Lifestyle Brand – Cartoon Brew

‘Bluey’ Is Growing Up: BBC Plots All-Ages Expansion For The Franchise As A Full-Fledged Lifestyle Brand – Cartoon Brew

July 27, 2025
Katie Ledecky, Summer McIntosh and a race for the ages at World Swimming Championships – NBC Sports

Katie Ledecky and Summer McIntosh Ignite an Epic Showdown at the World Swimming Championships

July 27, 2025
5 ways Trump has shaped the economy in 6 months – The Hill

5 Game-Changing Ways Trump Transformed the Economy in Just 6 Months

July 27, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (741)
  • Economy (765)
  • Entertainment (21,645)
  • General (16,137)
  • Health (9,804)
  • Lifestyle (773)
  • News (22,149)
  • People (767)
  • Politics (775)
  • Science (15,980)
  • Sports (21,263)
  • Technology (15,747)
  • World (748)

Recent News

How Might Federal Medicaid Cuts in the Enacted Reconciliation Package Affect Rural Areas? – KFF

How Might Federal Medicaid Cuts in the Enacted Reconciliation Package Affect Rural Areas? – KFF

July 28, 2025
US military kills ISIS leader in Syria – CNN

US Military Strikes Down ISIS Leader in Syria, Dealing a Crushing Blow to Terror Network

July 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version