Manhattan New York, June 26 — North American Ecosystem Institute (NAEI), owner of the international business brand Meixun (Chinese: 美讯), recently announced the completion of angel round financing. The funding round was led by Celtic House Asia Partners with participation from several veteran investors and well-known Chinese research firm founders.
Chris Pereira, founder and chief executive officer of North American Ecosystem Institute, said that the acquired funding will be used to expand the business team, develop new products, and kick-off the development of scalable technology-focused business solutions.
Founded in 2020 by seasoned business professionals Chris Pereira and Victor Gao, North American Ecosystem Institute consists of a team of business and tech leaders who specialize in international business development. The company is headquartered in Manhattan, New York and has branches in San Francisco, Toronto, Vancouver, Singapore, Shenzhen, and Beijing. North American Ecosystem Institute has pioneered an innovative results-focused approach to supporting overseas business development for Chinese enterprises. It provides a wide range of business development services including investment advisory, physical product retail strategy, overseas marketing and PR, brand management, integrated marketing, as well as overseas warehousing and logistics for Chinese companies expanding globally and international Chinese entrepreneurs.
Celtic House Venture Partners has offices in Toronto, Ottawa, Vancouver, Silicon Valley, Shanghai and Hangzhou. It manages over 425 million USD in funds and has successfully participated in more than 50 IPOs or acquisitions, with a total acquisition and listing amount reaching 10 billion USD. Among them, North American Ecosystem Institute has provided PR and marketing services to numerous successful early-stage startups in the portfolio of Celtic House Asia Partners, including Fantuan Delivery, UniUni, Cerebral, Saltalk, and Carnex.
According to the “2022 Brand Overseas Service Market Research Report”, overseas markets are increasingly attracting Chinese enterprises as mainland China’s economy enters a new stage of stable growth and as domestic competition intensifies. The report states that there was a total investment of 7.15 billion RMB in this field in 2021 alone. In its latest report on overseas brand marketing, 36Kr Research Institute also noted that in some mature industries, the domestic market has become saturated, and the growth rate has stagnated, making expanding into overseas markets an important next step for Chinese companies to seek new growth opportunities.
Alongside the new financing round, North American Ecosystem Institute also officially welcomed the addition of former Senior Vice President of Hill+Knowlton Strategies Greater China, Emily Yin, to the team. Emily will serve as a co-founder and Executive Vice President, responsible for client account team management. Before joining North American Ecosystem Institute, Emily held positions including General Manager of Hill+Knowlton Strategies Southern China and other key leadership roles.
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