Introducing PRECISION-SOLE™ technology, for a better balance of grip and flexibility
KOBE, JAPAN – WEBWIRE – Monday, December 4, 2023
Improved breathability: Engineered woven mesh replaces TPU for a lighter and more comfortable experienceFaster start: Updated SPEEDTRUSS™ technology improves flexibility and speed for a split-second head startA lighter footprint for a brighter tomorrow: Industry-first transparency on CO₂ emissions per pair
ASICS today launches the new SOLUTION SPEED™ FF 3 tennis shoe featuring new PRECISION-SOLE™ technology. Developed with advanced 3D modeling and ASICS’ traditional Japanese craftsmanship, the PRECISION-SOLE™ provides a better combination of grip and flexibility on the tennis court – essential requirements of the fast, all-court player.
Professional players Alex de Minaur, and reigning Olympic gold medalist in singles and silver medalist in doubles, and #17 in the world, Belinda Bencic have tested SOLUTION SPEED ™ FF 3 throughout the design and development process.
“I joined the ASICS team in April of 2023, but actually Solution Speed FF™ series has been my go-to shoe for a long time,” said Belinda Bencic. “I feel very fortunate to be able to represent such a strong tennis brand. Now, becoming closer to the team, I am blown away by how serious they take every detail. When I step on court I really feel unstoppable wearing ASICS.”
“It was a great process, to be able to give my feedback on how to improve a very good shoe already,” said Alex de Minaur. “For SOLUTION SPEED FF™ 3, they delivered what I needed, more flexibility and a lighter feel, but also some serious evolution with the PRECISON-SOLE™ outsole. It just shows the attention to detail ASICS always have when creating new tennis shoes, and that is why they are the best for me. I know when I step on the court wearing ASICS I can be confident I am wearing the best in the game.”
ASICS develops tennis shoes based on playing styles, the way a tennis player moves on the court. The SOLUTION SPEED FF™ 3 is the flagship model of the all-court playing style. This player is looking for more speed, flexibility and a lightweight feel without sacrificing comfort.
“With each new product we launch, we start from the core pillars of the ASICS Design Philosophy: ASICS uses athlete wear testing, biomechanical science, recycled materials and decades of continuous innovation to create products that feel best for both body and mind,” said Tatsuya Ishikawa, ASICS’ Global Product Manager of tennis footwear. “Solution Speed FF™ 3 is a great testament to this process, and we are confident it will be a game-changer for the speedy all-court player.”
A lighter footprint for a brighter tomorrow
The SOLUTION SPEED FF™ 3 is the first tennis shoe in the industry* to include the transparency logo reporting on total CO₂ emissions for every pair of shoes created, a step in lowering total emissions in the value chain for a more brighter tomorrow.
Go to ASICS.com for more information on availability of SOLUTION SPEED FF™ 3 around the world.
* Based on available industry data for life cycle CO₂e emissions as of Dec. 2023.
( Press Release Image: https://photos.webwire.com/prmedia/6/314930/314930-1.jpg )
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.
>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : WebWire – https://www.webwire.com/ViewPressRel.asp?aId=314930